M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

America 105

America Digital Audience Channel 105

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Develop a strategy for data storytelling. Understand your capacity.

Story 67

Story Data Storytelling Lesson 67

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. People tend to take more immediate action on these platforms, so provide them with a direct path to give.

Question 274

Question Giving Sponsor Nonprofit 274

Whole Whale

MARCH 30, 2023

We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. × They help nonprofits understand their target audience better and create effective fundraising campaigns.

Donor 52

Donor Build Demographics New York City 52

ASU Lodestar Center

JUNE 1, 2022

According to Huiquan Zhou and Shihua Ye, “The rapid development of information technology has boosted nonprofit organizations’ ability to reach out to a larger and more diverse audience… in a fast and affordable way.” In digital communication, an individual can reach a much broader audience. Natural-language processing.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

AccelEvents

SEPTEMBER 1, 2020

One of the most significant issues facing any event, but particularly those in a hybrid model, is that of attendance. . Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . Define Your Audience. Create Ticket Tiers. Score a Great Speaker.

Virtual 98

Virtual Audience Technique Industry 98

AccelEvents

NOVEMBER 27, 2020

With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . Virtual event hosting platforms allow for this to be possible. Virtual Event Platform Features for Virtual Trade Shows.

Industry 98

Industry Virtual Stream Hosting 98

Media Cause

JULY 22, 2021

Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices. Developers are already preparing to use machine learning modeling to support various modes of analysis. Deeper audience integration with Google Ads. Deeper audience integration with Google Ads.

Analytics 52

Analytics Google Phase Nonprofit 52

Forum One

FEBRUARY 28, 2023

Tools and channels that house data often do not make it easy to navigate. For many organizations, different departments have different data storage requirements and they end up with their data stuck in different platforms. Many of the tools organizations work closely with were built by different teams with different business models.

Data 64

Data Analysis Map Accessibility 64

Allegiance Group

FEBRUARY 27, 2024

Your donation platform can help you distinguish one donation from another. What These Changes Mean for You The strength of GA4 lies in its event-based model. In GA4, you can create a lookalike audience based on those donors, then import it into Google Ads and target them directly. Where did the donor come from?

Analytics 52

Analytics Google Fundraising Track 52

NonProfit Hub

NOVEMBER 15, 2019

Each brand has a target audience. So how can you shape your brand to appeal to a new target audience while still keeping your current donors? If you target your marketing efforts, it can be easier to appeal to a wider audience. This means choosing your channels and messages wisely. Switching to a new model/brand/style.

Donor 58

Donor Mind Audience Channel 58

AccelEvents

JANUARY 5, 2021

Without the ability to perform in front of a live audience, venues have closed their doors and artists are looking for new ways to connect with their audience. . Independent artists, like Canadian-born, New Zealand-based belter Tami Neilson took to YouTube to maintain audience engagement.

Music 52

Music Industry Artist Virtual 52

AccelEvents

JANUARY 5, 2021

Without the ability to perform in front of a live audience, venues have closed their doors and artists are looking for new ways to connect with their audience. . Independent artists, like Canadian-born, New Zealand-based belter Tami Neilson took to YouTube to maintain audience engagement.

Music 52

Music Industry Artist Virtual 52

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. One unpleasant experience jumpstarts the leap to another platform, product, or service.” Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors.

Game 44

Game Experiment Marketing Gartner 44

Forum One

MAY 12, 2021

Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites. Integrating customized content and compelling experiences goes a long way in making your website memorable and satisfying for your target audiences.

Open Source 73

Open Source Personal Websites Open 73

AccelEvents

DECEMBER 10, 2020

Key Takeaways: The event divided topics into four navigable channels: innovation, IT leadership, possibilities, and IT heroes. Traditionally a 5,000 person physical conference, Gainsight made a quick shift to the virtual event platform in May! The event was hugely successful, garnering over three million live views and a rating of 4.5

Industry 98

Industry Virtual Tech Cisco 98

AccelEvents

SEPTEMBER 1, 2020

One of the most significant issues facing any event, but particularly those in a hybrid model, is that of attendance. . Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . Define Your Audience. Create Ticket Tiers. Score a Great Speaker.

Virtual 52

Virtual Audience Technique Industry 52

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Utilize a platform like Qgiv to help you host virtual auctions and mobile bidding. Why Do You Need It? Text-to-give.

Digital 52

Digital Marketing Online Fundraising 52

AccelEvents

NOVEMBER 27, 2020

With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . Virtual event hosting platforms allow for this to be possible. Virtual Event Platform Features for Virtual Trade Shows.

Industry 52

Industry Virtual Stream Hosting 52

Tech Soup

JUNE 30, 2011

Playing games has pushed into the primetime market, and with that statement, Chris Swain , CEO and Founder of Talkie, displayed a slide that showed weekly audience numbers for the wildly popular social game, FarmVille, towering above primetime television shows such as Dancing with the Stars , NBC Sunday Night Football and CSI.

Game 62

Game Channel Change Japan 62

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

When I started out, the “broadcast, festival, and screenings” model of distribution dictated community engagement strategies that were more linear, and limited. We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored.

Change 104

Change New Zealand Homeless Australia 104

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) There are a few accepted models for content strategy. Editorial and Experience involve people—your audiences. The Editorial quadrant requires that you understand your audiences, point of view, and tone.

Education 44

Education Content Strategy Texas 44

Classy

AUGUST 9, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. We suggest planning for your Giving Tuesday campaign at least three months before the big day.

Question 95

Question Giving Gift Campaign 95

M+R

JUNE 22, 2021

Targeting is getting more sophisticated, creative is getting more personal, and there are whole new platforms to reach your supporters (YouTube for Leads! And we all know that’s not okay, but it’s hard—and risky—to break the habits and practices that perpetuate the model. Meanwhile, there are millions (billions!)

Benchmark 52

Benchmark Studies Digital Analysis 52

Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. The guest speakers then answered questions submitted by the viewing audience via chat.

Interaction 62

Interaction Fundraising Cancer Causes 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 25, 2015

The main focus of PewDiePie’s videos is his commentary and reactions to various video games as he plays, captured on video and shared on his YouTube Channel. PewDiePie’s channel is the most subscribed channel on YouTube,and reaches over 34.8 Currently, the PewDiePie channel has received over 8 billion video views.

Celebrate 50

Celebrate Campaign Internet Paypal 50

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. was to help them leverage and monetize assets they already owned and showcase their brands in a new context while creating a simple model that could become self-funding.” In that scenario, all of the best content only hits approximately 15 percent of the audience.

Video 221

Video Communication Create Strategy 221

AccelEvents

DECEMBER 10, 2020

Key Takeaways: The event divided topics into four navigable channels: innovation, IT leadership, possibilities, and IT heroes. Traditionally a 5,000 person physical conference, Gainsight made a quick shift to the virtual event platform in May! The event was hugely successful, garnering over three million live views and a rating of 4.5

Industry 52

Industry Virtual Tech Cisco 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. At the time of writing this article nearly 180,000 people had collectively raised almost $29 million on charity: water’s online platform. How can your organization apply this?

Charity 128

Charity Lesson Marketing Digital 128

NonProfit Hub

MARCH 4, 2019

Members as consumers: This model has less to do with fundraising and more to do with community-building. Choose one of these models—or combine them—to best serve your organization’s needs. When marketing to this audience, capitalize on the fact that membership has benefits for both parties. How much should you charge?

Program 57

Program Guide Nonprofit Benefit 57

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

How does your organization avoid falling into the trap that a networked nonprofit is just about using tools and platforms? Your organization needs to think holistically. If you don’t have a developmental model, you won’t know where to start or how to prioritize your time. The Networked Nonprofit Practice Model.

Social Media 101

Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Those decisions are implemented across the organization’s web properties and social channels. Of course, it depends on your objectives and audience, but here is a framework to help you think about it. My blog content is the driver of what I post on social channels, I just optimize the content for that channel.

Content 101

Content Measure Organization Strategy 101

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Instead of looking at your relationship as a series of transactions, it becomes a holistic progression that is carefully orchestrated across all communications channels.

Life 221

Life Digital Data Skills 221

Nonprofits Source

OCTOBER 2, 2023

When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. Marketing grants Marketing grants are funds that corporations offer to support nonprofit marketing efforts on specific platforms. Greater marketing reach.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

CauseVox

JUNE 22, 2021

With platforms changing and new shiny new tactics popping up almost weekly, it can be all too easy to lose the forest for the trees. The most impactful organizations in the world have built growth models that have endured the test of time— allowing for a laser-like focus on exactly what matters, and an ability to say no to what doesn’t.

Digital 52

Digital Fundraising Social Media Grant 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. For the donation information, I pulled an excel spreadsheet from Razoo platform and analyzed donation amounts, sources, and weak/strong ties. Fundraiser.

Social Media 129

Social Media Online Learning Fundraising 129