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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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10 Brilliant Social Media Content Ideas for Nonprofits

Bloomerang

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. Through social media, you can bring your brand persona to life.

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4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Understand Your Audience. Take a look at those in your target audience. Take your campaign to the next level by telling that same story of impact across channels, including direct mail.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact.

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[ASK AN EXPERT] What’s A Better Hook: Suspense Or Emotion?

Bloomerang

As with many things in life, there is no one right way to capture folks’ attention. So, think carefully about your audience. It can be challenging when you don’t really know your audiences well, so you might consider a survey before crafting your messaging. It also channels fear of missing out (FOMO).

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