Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Direct fundraising asks are part of a well-rounded digital calendar.

Advocacy 101

Advocacy Digital Fundraising Global 101

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

Los Angeles 101

Los Angeles Audience Google Channel 101

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Understand Your Audience. Take a look at those in your target audience. Where do they live?

email 116

email Marketing Strategy Tips 116

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 243

Facebook Fundraising ROI Virginia 243

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. The messages are more tangible.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

Tips 52

Tips Organization Channel Benchmark 52

sgEngage

SEPTEMBER 11, 2023

An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. Leverage digital channels. Best of all, digital marketing is low or no cost, saving precious dollars (and time) on printed flyers and mailers, plus postage.

Charity 77

Charity Create Sponsor Sample 77

Nonprofit Tech for Good

SEPTEMBER 20, 2010

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. and Justin.tv

Broadcast 228

Broadcast Channel Stream Myspace 228

Saleforce Nonprofit

FEBRUARY 11, 2022

This isn’t a surprise — the world was becoming more digital prior to the pandemic — but the shifts we’ve all made in the past two years have really accelerated digital adoption for the impact sector. Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world.

Online 103

Online Tips Fundraising Nonprofit 103

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. And it’s a big loss!

America 105

America Digital Audience Channel 105

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Media Cause

NOVEMBER 7, 2022

Amplifying Your Nonprofit’s Brand Across Channel. Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash.

Social Media 52

Social Media Create Strategy Media 52

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) What platforms are most effective in tapping different target audiences and what are your largest and most engaged channels? Get in touch here!

Gift 207

Gift Consultant Audience email 207

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Start by tagging and classifying content across your association’s digital assets. Keep your audience in mind as you create content. Test and Learn! For smaller projects, test to see if the content resonates with your members.

Taxonomy 169

Taxonomy Content Data Strategy 169

M+R

AUGUST 7, 2023

More Answers When you don’t really know your audiences and what motivates them, you start making assumptions. A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. Join us for one, or all: August 16: Fewer Guesses.

Test 52

Test Broadcast Influence Fun 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. Tammi Marcoullier, Lead Strategist at the GSA’s Center for Excellence in Digital Government Engagement & Outreach. By Sacha Evans. Government.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Last week at the IFC-Asia , I co-designed and facilitated a 90 minute workshop with Marco Kuntze titled “ The Digital NGO: The Journey from Paper to Screen.” The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance.

Participatory 76

Participatory Digital Facilitation Exercise 76

sgEngage

OCTOBER 17, 2023

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form.

Fundraising 101

Fundraising Donor Celebrate Chicago 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

CauseVox

JUNE 22, 2021

You may have heard that we’re getting ready to run our 4th annual Digital Fundraising Summit, but maybe you’re wondering if it’s got the information you want, or you’re uncertain about what to expect. You’re joining 6000+ pros attending the DSF4 on July 21-22 to learn the skills you need to grow digital fundraising all year long.

Digital 52

Digital Fundraising Social Media Grant 52

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. A new wave of digital marketing is coming through, and adaptation is important for your nonprofit to stay relevant. That’s Social SEO at work.

Search 59

Search Alternative Social Social Media 59

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Direct mail is too often associated with the past. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

M+R

JANUARY 11, 2022

Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels. Kinda like…2021. Email is alive and well!

Fundraising 109

Fundraising Gift Sample Benchmark 109

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging.

Lesson 59

Lesson Fundraising Digital Test 59

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

M+R

FEBRUARY 18, 2022

it’s like the long stretchy mozzarella of metaphors), it’s also a time for testing some new ingredients. – Conor Amrien, Digital Ads Manager. – Olivia Pescatore, Senior Digital Ads Manager. Halfway through our test, we added QR codes to our ads to help drive more people to the site.

Team 52

Team Fun Yahoo Amazon 52

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

Life 221

Life Digital Data Skills 221

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. 5) Raise money using Facebook Live.

Social Media 241

Social Media Money Raise Media 241

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

Saleforce Nonprofit

JANUARY 19, 2022

Action 1: Get the Basics Right and Test, Test, Test. You can copy the mystery donor process to test how easy it is to donate. Have a process in place that regularly tests if everything works as it should. The change from paper to digital has meant that nonprofits depend heavily on platforms with embedded payment.

Support 98

Support Online Conservancy Test 98

Forum One

DECEMBER 15, 2022

I want to share a few key lessons from our conversation, and ideas I’ll be taking forward into digital strategy planning myself, and of course, you can listen back to our conversation anytime, to hear from these leaders yourself. And so how do you extend that to digital? Paul: Today, we serve so much more than US audiences.

Practice 62

Practice France Austria Measure 62

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Tech Soup

SEPTEMBER 12, 2017

In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving. Storytelling is the currency of fundraising.

Storytelling 66

Storytelling Campaign Digital Tips 66