Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Here are some tips for using data to create relevant content for your members and customers.

Taxonomy 169

Taxonomy Content Data Strategy 169

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice 240

Practice Fundraising Guide Channel 240

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

Digital 75

Digital Marketing Donor Channel 75

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

Mail 62

Mail Channel Strategy Fundraising 62

.orgSource

APRIL 1, 2024

There are technology tools that can make information and data analytics accessible to everyone. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

Trend 221

Trend Influence Taxonomy Associations 221

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. Audience engagement (e.g., Conversion rates (e.g.,

Metrics 73

Metrics Digital Strategy Rate 73

M+R

APRIL 24, 2024

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Total advertising investment — including both digital and non-digital channels — increased by 13%. You can also join us for a live webinar today, April 24, from 1:00-2:30 ET.

Benchmark 69

Benchmark Studies Ireland Metrics 69

EveryAction

MAY 30, 2023

We’re also seeing data to support the idea that virtual events are here to stay: our friends at Mobilize have found that virtual events still drove the majority of signups (67%!) Your own audiences are one of your biggest marketing assets and their word-of-mouth can share your virtual event to audiences outside of your own list.

Virtual 163

Virtual Advocacy Channel Mobile 163

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Create customer personas.

Map 52

Map Digital Business Marketing 52

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Here are three top ways to get the most out of the data you already have. As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions.

Data 94

Data Gift Relationship Interaction 94

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. The best part is that you already have access to a major part of the solution – your data! Read more about their story.

Associations 320

Associations Product Virtual Survey 320

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. Here are 5 integrations that will take your virtual fundraising to another level and 3 more that’ll get you started if you’re still gearing up to go on that digital journey. 1) Facebook Fundraising. 2)Apple Pay. 6) Mailchimp.

Integration 363

Integration Alexa Paypal Virtual 363

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

Forum One

JULY 13, 2022

Meaningful data is a tremendous asset to advocates, policymakers, and mission-driven organizations. Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories.

Story 66

Story Data Storytelling Lesson 66

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Start with the goals you set yourself Before searching for data, start with your Key Performance Indicators (KPIs).

Story 59

Story Report Data Blended 59

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Here are six ways we recommend using your Scout Quest data for ads. Super useful email applications.

Los Angeles 101

Los Angeles Audience Google Channel 101

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. The messages are more tangible.

Mail 52

Mail Fundraising Nonprofit Channel 52

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. How do you put emotion into data?

Life 221

Life Digital Data Skills 221

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. What are the steps to digital donor acquisition?

Fund 52

Fund Donor Strategy Search 52

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. Data collected from Similarweb.com. Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important? Enter content strategist as digital curator.

Library 72

Library Museum Content Digital 72

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 292

Communication Fundraising Test Hints 292

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. 4) Sell digital sponsorships. Live leaderboards are also a premium digital sponsorship opportunity. 7) Collect the data.

Practice 306

Practice Fundraising Registration Virtual 306

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

Test 325

Test Facebook Charity Profit 325

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 236

Facebook Fundraising ROI Virginia 236

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Based on the data, shifting funds away from acquisition spend may become a reality.

Benefit 64

Benefit Marketing Change Time 64

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Leverage your nonprofit data.

Mail 52

Mail Integration Digital Strategy 52

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

Facebook 221

Facebook Raise Fundraising Audience 221

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts. .” Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199