DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

Digital 52

Digital Google Grant Nonprofit 52

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 323

Trend Digital Marketing Fundraising 323

Forum One

JANUARY 17, 2024

As we step into 2024, I know that our mission-driven partners are trying to achieve big goals while navigating an ever-shifting digital landscape. At this sea-change moment, we’re working with organizations to set holistic AI strategies and governance as part of their core organizational strategies, not just digital strategy.

Digital 92

Digital Attitude Government Model 92

Pamela Grow

FEBRUARY 27, 2024

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience.

Digital 59

Digital Marketing Create Social Media 59

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. No matter your mission, every nonprofit goes through periods when communicating with different supporter audiences is urgent.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Consistency : Consistency is key when it comes to social media.

Social Media 330

Social Media Media Social Influence 330

Nonprofits Source

DECEMBER 12, 2022

Given that your organization needs to grab people’s attention quickly, it’s essential that you build an engaging website that will encourage users to stick around and explore your content. . However, if your nonprofit is new to web design, creating a strong digital presence can feel overwhelming. Increase your nonprofit’s credibility.

Digital 52

Digital Build Nonprofit Websites 52

.orgSource

JANUARY 2, 2024

Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Why did your digital transformation fail? The digital piece was a success. ” What does it mean to be emotionally intelligent, and how can it improve your ability to utilize digital tools? What went wrong?

Team 221

Team Technology Help Digital 221

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Step 1: Improve Your Content Strategy Acquiring new donors online requires you to build a better content plan. Step 1: Improve Your Content Strategy Acquiring new donors online requires you to build a better content plan.

Digital 87

Digital Donor Work Calendar 87

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

Digital 118

Digital Program Tips Nonprofit 118

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . So, how do we monetize this?

Raise 325

Raise Fund Phase Audience 325

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 85

Test Audience Research Interview 85

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Actively seek input from the audiences to ensure voices are heard.

Project 52

Project Digital Marketing Impact 52

The Modern Nonprofit

JUNE 20, 2023

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities.

Method 88

Method Digital Online Fundraising 88

sgEngage

APRIL 20, 2021

Here at Donately, we’ve helped thousands of organizations take charge of their digital fundraising and grow their revenue. Based on this firsthand experience, we’ve created a quick guide to help organizations build out their programs. However, the other outreach platforms you choose are highly dependent on your intended audience.

Digital 114

Digital Strategy Giving Gift 114

Forum One

MARCH 25, 2021

Arts organizations serve as a vital heartbeat for local communities, infusing creativity, transforming spaces, and bringing together diverse audiences. Frist’s flexible and responsive website gives them the freedom to feature and build engagement around rotating art exhibits and extensive online programming.

Arts 46

Arts Culture Arkansas Experiment 46

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Media Cause

DECEMBER 21, 2021

Digital media means we have the ability to tell our stories creatively that can help shape public discourse on a scale that wasn’t previously possible. To build a meaningful advocacy campaign, it needs to start with a real, human story of why we’re here and why people should care. Understand Your Audience.

Advocacy 59

Advocacy San Francisco Story Digital 59

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. We’ve talked in the previous blog posts about the importance of mobile to your nonprofit’s digital content marketing future.

Social Media 250

Social Media Stats Audience Media 250

Bloomerang

SEPTEMBER 20, 2023

Your fundraising software should allow you to build a custom donation page that encourages people to complete the donation process and is easy for your donors to use. Here are some best practices to keep in mind when building an effective nonprofit donation page. Best practices for building an effective nonprofit donation page 1.

Effective 81

Effective Donation Practice Build 81

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. And in a digital world where 55% of people who engage with nonprofits on social media take some action, that’s a substantial missed opportunity. Let’s dive in!

Social Media 52

Social Media Media Build Social 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

Map 72

Map Service Design Digital 72

sgEngage

MAY 12, 2023

For instance, create donor segments and study commonalities among your target audience to better target your item catalog to match their interests and price ranges. Digital Marketing Platforms Like your database, this is another virtual auction tool that you likely already have at your disposal.

Virtual 67

Virtual Build Stream Software 67

Forum One

FEBRUARY 1, 2022

Organizations can no longer use their digital platforms to simply explain their mission or successes. Three recent examples from Forum One’s work with mission-driven organizations show how centering online community engagement allows direct service to key constituencies and builds upon what digital tools can deliver.

Build 70

Build Community Experiment Las Vegas 70

Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

Story 59

Story Build Storytelling Images 59

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Direct fundraising asks are part of a well-rounded digital calendar.

Advocacy 101

Advocacy Digital Fundraising Global 101

Media Cause

OCTOBER 13, 2021

Over the course of my career, I’ve sat on nonprofit advocacy, fundraising, and communications teams—all in an overall digital engagement capacity. It might surprise you, but as Media Cause’s Director of Advocacy, I’m on board with a fundraising-centric approach to nonprofit strategy and journey building. The Money is the Mission.

Audience 52

Audience Integration Advocacy Phase 52

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Doing so will help drive a high ROI for your small business.

Map 52

Map Digital Business Marketing 52

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. The digital “back office”. Communications and awareness.

Digital 56

Digital Strategy Student Education 56

Saleforce Nonprofit

APRIL 21, 2021

You can listen on the go rather than being tethered to a screen, which is a welcomed relief as digital fatigue continues to grow. This enables you to curate organic, moderated conversations across a variety of topics to an audience of your choosing. . The reason? Audio-based entertainment is flexible.

Community 106

Community Build Texas Audio 106

CauseVox

JULY 26, 2023

In today’s digital landscape, mobile optimization is a game-changer for successful fundraising campaigns, and we want to show you how to leverage its power. You’ll walk away with actionable strategies to optimize your peer-to-peer fundraising campaigns for mobile devices, reaching a wider audience and maximizing your impact.

Relationship 79

Relationship Gift Program Build 79

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important? Enter content strategist as digital curator.

Library 73

Library Museum Content Digital 73

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. Peer-to-Peer fundraising can build a major gift pipeline for your organization as well! In return, donors may provide larger gifts.

Trend 311

Trend Fundraising Digital Celebrate 311

Nonprofit Tech for Good

JULY 30, 2023

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. Transparency builds credibility and reassures donors that their contributions make a meaningful difference.

Storytelling 239

Storytelling Action Roles Hunger 239