M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. This year’s big headlines are: . Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%.

Benchmark 76

Benchmark Hunger Headline FAQ 76

TechImpact

JANUARY 13, 2014

With more than 1 billion users worldwide, chances are good that there is a link between you and your target audience. Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Say, for, example your nonprofit is running its biggest fundraiser of the year.

Facebook 180

Facebook Social Media Headline Nonprofit 180

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

TechImpact

JULY 21, 2014

Multiple audiences. By knowing exactly what has resonated with your newsletter recipients, and their donation habits, you can target your audience and send newsletters only to audiences you know the message will resonate with. Come up with some snappy titles and headlines that will attract clicks. Unneeded self promotion.

Newsletter 246

Newsletter email Meme Images 246

Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. For more on this, check out a blog post I loved, “The Press Release that Made Me Cry” ). Here’s an example from a small local event: We posted this story to the “Trib Local” (a Chicago Tribune local news blog).

Headline 39

Headline News Maryland Cancer 39

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

I put query out on the NTEN affinity group for nonprofit blogging about widgets. Reed Stockman from AFP Blog (Associate of Fundraising Professionals) told me that he is using a widget called RSSMIX to combine feeds and republish them on their Master Blog. He notes that this widget is useful because it: a.)

Headline 50

Headline Widget RSS Feeds 50

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

Leadership 60

Leadership Fundraising Gift Slides 60

NonProfit Hub

OCTOBER 26, 2016

Maintaining a blog is like running a marathon. So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. Your blog is going to have an awfully hard time being exceptional if its content is a flop. Beef it Up.

Content 28

Content Headline Captivate Nonprofit 28

Connection Cafe

SEPTEMBER 8, 2014

Bright yellow buses swarm the streets, retailers tout their trendiest transition pieces, football reclaims the right to the remote, and this year’s fall fundraisers demand your focus. We reached out to fundraising event experts and got them to spill the deets on their top tips for pulling off a killer event (without pulling their hair out).

Headline 46

Headline Fundraising Press News 46

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform.

Charity 128

Charity Lesson Marketing Digital 128

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Social media.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Get Fully Funded

MARCH 14, 2022

You probably want a News page for your blog (if you plan to have one), which will help you keep your site fresh. When you think about your site map, think about your audience. A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. Colors: Colors are so important.

Profit 124

Profit Websites Build Work 124

Qgiv

MAY 5, 2021

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. Today, we’re going to go over 15 different types of videos your nonprofit can use to connect with their supporters, and reach new audiences with this super-shareable format!

Video 52

Video Support Help YouTube 52

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? topic, draft headline, and bulleted ideas to expand on.

Online 71

Online Tips Calendar Test 71

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose.

Google 355

Google Grant Guide Nonprofit 355

M+R

JANUARY 5, 2024

Read time: 5 minutes Waking up on New Year’s Day is for two things: taking stock of whether you already regret your new year’s resolutions, and immediately refreshing your end of year fundraising data to see if anyone gave that final gift at midnight on 12/31. One good source for warmer audiences? Check it out! )

Fundraising 107

Fundraising New York City Ukraine Channel 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Most nonprofits (67%) say social media is changing how they communicate with broad external audiences, but not narrower categories of stakeholders. Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences. Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Connection Cafe

DECEMBER 3, 2013

She shared that while she knows it’s best to segment and target audiences this takes time. Shana Masterson, one of my fabulous fundraising friends, co-hosted a fun webinar on the do’s and don’ts of email for P2P boot camp. I know I’m being dramatic, but its #GivingTuesday and I did receive an email with ALL CAPS in the headline.

Baltimore 34

Baltimore Headline email Press 34

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

It will explain the problem that a widget may solve for a nonprofit blog, some examples of nonprofit blogs using them, and oh yeah, answer the age old question "What is a Widget?" Using widgets is not yet a common practice on nonprofit blogs and folks are still experimenting and learning. Benefits and Considerations.

Widget 61

Widget Screencast Wikipedia Headline 61

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Understand your audience. Note the strategies used in each example that may also appeal to your audience. Understand your audience. We need your help to save more stray dogs in the community.

Tips 59

Tips Storytelling Images Camera 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

What reading level is your blog? Most NpTech blogs are high school level. Remember, it's not the level , but whether it is a match to your audience. Jon Stahl has a live blog post of remarks by the speakers. The Wild Apricot Blog has published a nice list of ten examples of how nonprofits can use Facebook.

Social Network 50

Social Network Nptech Tag Network 50

Care2

MARCH 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Nice blog.

Social Media 38

Social Media Content Practice Web 38

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Get Fully Funded

DECEMBER 4, 2022

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Start with a headline that summarizes your news.

Story 122

Story News Press Local 122

Have Fun - Do Good

MARCH 4, 2007

Last March I was on a blogging panel for an event put on by the Alliance of Technology and Women. To prepare for the panel, I wrote up 10 Ways Nonprofit Can Use Blogs. You can read Steve's blog at the Eye of Bakersfield. Blogs fall under the category of "social media" because they are, well, social. So here it goes.10

Blogger 41

Blogger Causes Support Nicaragua 41

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. Facebook and Instagram.

Channel 247

Channel Sierra Leone Story Digital 247

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

M+R

JANUARY 26, 2023

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. In order to ground things a bit, we’re going to include an example of each type of lede from a hypothetical environmental organization sending a fundraising appeal on the topic of climate change.

email 110

email Work Sound Hurricane 110

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Hyseni, Once You Start Dancing Blog. So, I was thinking about Nancy and the way she has welcomed new readers on her blog. Kira: From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising.

Albania 50

Albania ROI Social Network Remix 50

sgEngage

AUGUST 23, 2023

They’re what place your ads in front of qualified audiences. Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. You need to inspire donations, fundraising event sign-ups, volunteer registrations, and other actions to make the Google Ad Grant worthwhile.

Grant 68

Grant Google Guide Management 68

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! But what about engagement from your audience? When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns.

email 89

email Marketing Strategy Fundraising 89

Nonprofits Source

NOVEMBER 3, 2017

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. One nonprofit used online channels to surpass their year-end fundraising goals. As always, the answer is: it depends.

Beginner 91

Beginner Digital Marketing Guide 91

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Video 77

Video Fundraising Guide Test 77

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Google 332

Google Grant Guide Adopt 332