Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Lesson Fundraising Digital Test 59

Bloomerang

SEPTEMBER 7, 2022

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? In this article I hone in on two critical factors for fast tracking end-of-year fundraising strategies. This is where the angle of a fundraising drive is established.

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Content Donor Fundraising Headline 87

Nonprofit Tech for Good

MARCH 17, 2020

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. By having a broad audience, you give Facebook scope to run these tests. And then you can run long term campaigns without exhausting the audience.

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Test Facebook Charity Profit 325

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year. For nonprofits in the U.S.

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Communication Support Calendar Advocacy 59

Greater Giving

FEBRUARY 20, 2024

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Consider your audience and budget for the best delivery method. Weekdays often work if your audience tends to be younger or has flexible schedules. Let’s dive in! Digital or Physical?

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Captivate Sponsor Headline Contact 52

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Custom Facebook Audiences.

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Ideas Donation Online Strategy 111

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Conduct a lineup countdown.

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Contest Headline Social Media Survey 88

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Promote your fundraising events.

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Websites Fundraising Calendar Social Media 52

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. This year’s big headlines are: . Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%.

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Pamela Grow

MARCH 10, 2021

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. Your Audience. Begin with your audience. And I’ve received nothing from hundreds of the organizations I’ve signed up with… until end-of-year fundraising rolls around.

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Newsletter email Nonprofit Headline 88

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

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Technique Design Websites Brain 325

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

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Storytelling Fundraising Calendar Map 46

TechImpact

JULY 21, 2014

Multiple audiences. By knowing exactly what has resonated with your newsletter recipients, and their donation habits, you can target your audience and send newsletters only to audiences you know the message will resonate with. Come up with some snappy titles and headlines that will attract clicks. Unneeded self promotion.

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Newsletter email Meme Images 246

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.

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Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. Panel participants for our international audience include: Hanna Thomas, Principal Consultant, Align. Panel participants for our American audience include: Joan Garry, Principle, Joan Garry Consulting. But we’re thrilled to announce a third Summit headliner: Amal Clooney.

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Nonprofit Headline Teach America 134

Whole Whale

APRIL 25, 2022

The rapidly growing crypto phenomenon is emerging not just as an opportunity for growth in the for-profit sector, but as a fundraising tool for nonprofits. Cryptocurrency may seem like a daunting frontier for nonprofits, but there is a huge overlap between the future of fundraising and the potential of cryptocurrency fundraising.

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Donation Tips Widget Headline 59

Nonprofit Tech for Good

AUGUST 9, 2021

Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Upload work projects, such as presentations, videos, or special fundraising campaigns. Fundraisers and executive staff should actively engage donors and funders on LinkedIn.

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Linkedin Practice Social Media Sponsor 362

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). of their total audience. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach?

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email Rate ROI Social Media 52

Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. They gave Dozer a ceremonial finisher medal and set up a fundraising webpage for Dozer. Dozer’s fundraising page raised over $25,000 for cancer research that first year. The calls and requests for interviews started pouring in.

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Headline News Maryland Cancer 39

Nonprofits Source

JULY 9, 2018

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Reach A Larger Audience.

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Mobile Puerto Rico Goal Fundraising 94

TechImpact

JANUARY 13, 2014

With more than 1 billion users worldwide, chances are good that there is a link between you and your target audience. Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Say, for, example your nonprofit is running its biggest fundraiser of the year.

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Facebook Social Media Headline Nonprofit 180

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

Reed Stockman from AFP Blog (Associate of Fundraising Professionals) told me that he is using a widget called RSSMIX to combine feeds and republish them on their Master Blog. He goes on to mention that they're still learning about their audience and how they access the content on the organization's blog. drives traffic c.)

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Headline Widget RSS Feeds 50

The Fundraising Authority

MAY 8, 2021

You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. Ad Group Ad Groups - the different ways we will try to reach our audience with ads. The way they work is straightforward. But I think it makes sense.

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Grant Google Search Application 152

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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Leadership Fundraising Gift Slides 60

EveryAction

SEPTEMBER 20, 2016

If your goal is to engage + build relationships with your audience (hopefully it is!), Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

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Metrics Social Media Measure Media 100

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. A microsite is a small, focused website that serves a specific purpose or caters to a particular audience.

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Websites Alternative Nonprofit Conversation 52

Connection Cafe

SEPTEMBER 8, 2014

Bright yellow buses swarm the streets, retailers tout their trendiest transition pieces, football reclaims the right to the remote, and this year’s fall fundraisers demand your focus. We reached out to fundraising event experts and got them to spill the deets on their top tips for pulling off a killer event (without pulling their hair out).

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Headline Fundraising Press News 46

NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. You want to call the audience to action without commanding them to action, so shape your message to sound like it’s coming from a very persuasive friend. Follow these suggestions to step up your newsletter marketing game.

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Newsletter Digital Captivate Headline 67

Classy

MAY 25, 2021

Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way. Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Get Your Free Fundraising Campaign Checklists.

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Donation Tips Rate Mobile 67

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

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Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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Charity Lesson Marketing Digital 128

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Resist that temptation!

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Lesson North America New York Kentucky 52

NTEN

NOVEMBER 7, 2012

To really engage audiences as activists and ambassadors, you have to equip them with a shareworthy message. While compelling characters and evocative details give our stories life, it is email subject lines, tweets, Facebook posts, and headlines that give them legs. The advocacy community has gone mad for story.

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Headline Advocacy Story Director 71

Get Fully Funded

MARCH 14, 2022

When you think about your site map, think about your audience. A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. They invoke a mood.

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Profit Websites Build Work 124

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Social media.

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Advocacy Strategy Nonprofit Volunteer 59

Qgiv

MAY 5, 2021

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. Today, we’re going to go over 15 different types of videos your nonprofit can use to connect with their supporters, and reach new audiences with this super-shareable format!

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Video Support Help YouTube 52

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? topic, draft headline, and bulleted ideas to expand on.

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Online Tips Calendar Test 71