Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. Collaborating with influencers — working with them on messaging in a two-way dialogue — helps your campaign reach these audiences authentically. Research : get ready to spend (even more) time on TikTok (and Instagram). Looking for benchmarks?

Conservancy 80

Conservancy Influence Mail Headline 80

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. There are two types of digital advertising audiences: people who already know about your nonprofit, and people who don’t.

Digital 121

Digital Program Tips Nonprofit 121

Forum One

JUNE 9, 2023

Support Children’s Colorado Foundation Gold – Website Established in 1978, Children’s Hospital Colorado Foundation is dedicated to advancing the mission of Children’s Hospital Colorado through family-centered care and cutting-edge research and treatment. The post Healthcare Ad Awards Winners Announced appeared first on Forum One.

Award 72

Award Colorado Washington Wisconsin 72

Media Cause

MAY 8, 2023

Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals. These benchmarks can help you plan your budgets for each channel you’re going to run ads on.

Tips 52

Tips Organization Channel Benchmark 52

M+R

AUGUST 7, 2023

More Answers When you don’t really know your audiences and what motivates them, you start making assumptions. A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way.

Test 52

Test Broadcast Influence Fun 52

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. What does it mean to conduct this research in an inclusive way? Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

EveryAction

SEPTEMBER 2, 2022

Back in 2019, the Pew Research Center found that the majority of Americans owned a smartphone, and with the onset of the COVID-19 pandemic in 2020, it’s a safe bet that folks have only gotten more smartphone-savvy. No matter your mission, every nonprofit goes through periods when communicating with different supporter audiences is urgent.

Mobile 130

Mobile Digital Fundraising Advocacy 130

M+R

JUNE 22, 2021

The world is opening up a bit more these days (thanks, researchers, health care workers, and public employees who led the way on the vaccine!). June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. July 7, 11–12:30pm ET: Benchmarks UK 2021: News you can use. Read time: 4 minutes. Register here.

Benchmark 52

Benchmark Studies Digital Analysis 52

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. That being said, there’s no doubting the importance of pushing marketing material to an audience that’s growing at such exponential rates.

Social Media 183

Social Media Marketing Media Social 183

Neon CRM

JANUARY 25, 2024

Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Channel the audience reading your newsletter—what’s helpful to them? Not every type of content will resonate with every type of audience.

Newsletter 52

Newsletter Content Ideas Tips 52

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.

email 230

email Raise Cancer Info 230

NTEN

JANUARY 26, 2010

Flickr Photo: Luc Legay Fabulous NTEN board member Nancy Schwartz of Getting Attention released some very interesting research today. Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. Apparently, 8 of 10 nonprofits think their messaging fails to hit home.

Audience 44

Audience Giving Attention NTEN 44

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

Websites 61

Websites Change Management Digital Government 61

Forum One

NOVEMBER 21, 2022

We are designers and researchers, communications professionals and developers. Our role is to understand our clients and their audiences and build the right solution with them—not for them. DEIA is also about what we do. We need to take a DEIA lens to every aspect of the work we produce at every stage of a project.

Survey 58

Survey Evaluation Accessibility Practice 58

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. WebFX is an excellent resource for social media advertising benchmarks and their research reveals that Twitter has the lowest cost-per-click (CPC) of all social media. Like mentions and replies.

Twitter 349

Twitter Practice Social Media Nonprofit 349

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Great news, right? If that doesn’t shock you, the financial breakdown of what that means in fundraising revenue might.

email 100

email Spam Money Fundraising 100

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Classy customer Friedreich’s Ataxia Research Alliance has 90% of their recurring donors opt-in to pay their credit card processing fees, saving the nonprofit $104 per month. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. Research Studies' Management attitudes.

Social Media 106

Social Media Arts Social Attitude 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and to spread generosity. These E-books, research, and articles will get you up to speed. The survey will be implemented regularly to benchmark adoption of AI. What about your nonprofit?

Phase 87

Phase Global Nonprofit Colorado 87

Achieve

MARCH 31, 2021

At Donorly, we specialize in guiding growing nonprofits through planning campaigns, researching prospective donors, and making successful asks. Pay extra attention to the benchmarks you set during the campaign planning process. prospect researcher. For example, giving through donor-advised funds has. increased by a whopping 54%.

Campaign 98

Campaign Phase Studies Consultant 98

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Conduct prospect research. Offers accountability. Email marketing software. Social media scheduling tools.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Benchmark Stage -- now you're ready to see how you compare. Your audience may not be ready to create content on social networks, blogs, or Twitter.

Social Media 68

Social Media Audience Media Social 68

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Saleforce Nonprofit

AUGUST 20, 2021

Despite these trends, research on philanthropy across diverse communities is limited and many questions remain unknown, including what motivates the giving practices of diverse donors, where they give, and what specific tools and techniques donors of color are utilizing to enhance their giving. DEI Benchmarking.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82

Qgiv

DECEMBER 7, 2022

Incorporate your mission Develop your team Create objectives Determine how you’ll fundraise over the course of the year Conduct your research Put your plan into action. While some objectives may require multiple years to achieve, it is important to set benchmarks and plan to achieve as many of your objectives as possible.

Develop 52

Develop Fundraising Fund Raise 52

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

This year, we updated the entire guide with new research, additional sections on goals and strategies, and information about using social media for advocacy and fundraising. Defining Social Media Goals and Audiences. Defining goals and audience is an often-overlooked step when it comes to social media, but it’s a critical one.

Social Media 99

Social Media Guide Media Social 99

NTEN

JULY 12, 2011

I'd like to kick things off by taking a closer look at some of the findings from the research they already shared with us. audiences may not work well for other audiences. (Sound familiar?) Daum and NTEN will be sharing resources with our respective communities. A communications channel that works well for U.S.

United States 68

United States Social Network Channel Network 68

Bloomerang

AUGUST 21, 2023

Funder assessments and donor feasibility studies are critical at this point, especially when advanced prospect research is integrated into the fundraising process. Digital fundraising is about using all the channels at your disposal in an integrated way to reach and expand your audience, spark engagement, and grow your giving opportunities.Be

Action 75

Action Report Practice Fundraising 75

Amy Sample Ward

MAY 10, 2011

Topic : Email Campaigns: Know Your Audience and Get Results. eNonprofits Benchmarks Study. Date : May 10, 2011. Location : Nebraska. Description : Pressing “send” on an email campaign isn’t as easy as it used to be. These days, competition for inbox space is increasing. Meanwhile, the patience and time of email recipients is.

Nebraska 100

Nebraska email United Kingdom Marketing 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Surveys can help get data to form a baseline, benchmark, or inform strategy. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys! Conservators. Photographer.

Social Media 95

Social Media Analytics Tools Media 95

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. During the session, I captured the presentations and audience Q & A.

Web 105

Web New York City Lebanon Benchmark 105

NTEN

JULY 5, 2012

[Editor's note: this is cross-posted from the M+R Research Labs blog ] By Ezra Billinkoff, M +R Wow! Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Bloomerang

DECEMBER 19, 2023

On one hand, this saves your team the time you’d spend researching products and determining which one is a worthy investment, as well as the money you’d spend making that investment. These ads can help drive traffic to your website by targeting users who research topics similar to your nonprofit’s mission.

Software 88

Software Free Tools Adobe 88

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Fundraising team functions include, but are not limited to: Conducting initial research. Generating and maintaining prospect lists. The public.

Guide 108

Guide Fundraising Nonprofit Template 108