Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

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Measure Track Model Seattle 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Report Out. Europe and Latin America.

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Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

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Measure Aggregator Platform Consultant 104

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To say this is a highly anticipated, monumental report would be an understatement. The annual report informs how organizations measure impact relative to their peers.

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Rate San Diego Open Benchmark 139

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals.

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Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Forum One

JUNE 9, 2023

This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. Forum One helped the AARP Livability Index meet the needs of their audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide.

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Award Colorado Washington Wisconsin 71

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. dang, this is a great topic, this is so timely as people are, you know, perhaps getting annual reports together. well, five areas of conversation revolve around, “What is impact reporting?

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Report Measure Process Impact 81

Bloomerang

MARCH 30, 2023

Your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. Set goals for your volunteer program. Define your volunteer roles.

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Volunteer Program Roles Training 91

NTEN

MAY 20, 2013

Last month we released our seventh annual report on nonprofit investment and practices regarding technology. You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research.

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Ratio Report Technology Roles 85

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

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Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. Today, on every measure of growth and engagement, Twitter is growing at a record pace. .&#

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Web New York City Lebanon Benchmark 105

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. It appears to be an even greater hurdle to adoption than expertise (only 50% reported lack of expertise as a problem) or budget (reported at 52%).

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Social Media Arts Social Attitude 106

NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Using different messaging for different audiences. Nonprofits are, unfortunately, often handcuffed by limited staff, budget and/or time. So what can nonprofits learn from the for profit world?

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email Test Conference Benchmark 150

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. DEBBIE: From our experience, industry benchmarking can be tricky.

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Data Management Rate Benchmark 133

DNL OmniMedia

OCTOBER 13, 2020

Step 1: Define the audience you’re targeting. In the realm of our planned giving example, let’s say the organization has decided that their audience will be older prospects with a strong philanthropic history and displayed interest in their cause. Step 2: Identify and analyze prospects that fit your audience.

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Effective Management Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Results Data Charlotte Measure 95

Forum One

MAY 13, 2021

This should include your goals, what the system needs to accomplish, other systems it will integrate with, and reporting requirements. Many organizations are trying to consolidate the set of technology they use to ensure they can deliver quality service to their internal and external audiences.

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Government Process Service Technology 51

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Running periodic fundraising reports. Which (if any) niche markets, audiences, services does our organization satisfy? The public.

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Guide Fundraising Nonprofit Template 108

Bloomerang

DECEMBER 19, 2023

According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000. Top Free Fundraising Software Solutions Fundraising software solutions are tools nonprofits can use to accept online donations and report on giving trends.

Software 88

Software Free Tools Adobe 88

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

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Metrics Facebook Question Benchmark 64

Care2

SEPTEMBER 30, 2014

The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Out of 151 nonprofits, only 24 of them scored 76% or above.

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Studies Online Fundraising Nonprofit 78

BoardAssist

NOVEMBER 10, 2015

Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your nonprofit’s fans and followers that measurably fill the top of your in-bound marketing funnel. This is one of the more interesting graphs from HubSpot’s 2015 benchmarks report. Key Takeaway.

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Social Media Media Time Social 40

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. You can reach a wider audience, track your campaign progress, and save your team plenty of time. Mobile communication is becoming a central part of nonprofit fundraising and advocacy.

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Mobile Guide Giving Fundraising 57

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. These indicators measure the prospect’s propensity to give to your organization. Offers accountability.

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Strategy Develop Fundraising Nonprofit 105

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

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Measure Video Marketing Guide 59

Connection Cafe

NOVEMBER 7, 2014

But before we get too far into the report details, let’s start with a simple definition. The Content Marketing Institute defines content marketing as “ a strategic marketing approach focused on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive action. ”.

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Content Storytelling Marketing Chart 45

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. Your audience segments, though, may not be large enough to test.

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email Campaign Test Benchmark 48

Connection Cafe

APRIL 26, 2018

As reflected in the recently released Charitable Giving Report Spotlight: How Fundraising Performed in the Higher Education Sector in 2017 , donors have responded to the calls for support in a resounding way. Sue Cunningham: I think these reports are valuable in different ways to advancement leaders. in 2017 compared to 2016.

Education 23

Education Trend Conversation Giving 23

Connection Cafe

MAY 29, 2014

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. For the last seven years, the Benchmark Report measured total and usable email housefile size.

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email Files Broadcast Metrics 40

NetWits

NOVEMBER 11, 2010

Be a stickler about keeping your message short, clear and valuable to your audience. As with anything you’re trying to get better at if you don’t measure it you’ll never know if you’re improving. We briefly touched how Email Communication is Changing back in January of this year and by now that fact has been solidified.

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email Profit Registration Review 212

Connection Cafe

OCTOBER 12, 2017

Benchmarking Major Gifts. According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them. That’s why this report is so important.

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Gift Strategy Benchmark Arts 35

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Marketing Fundraising Test Nonprofit 193

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. Your audience can change over time, or change behaviors as they adapt to new technology.

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Nonprofits Source

JANUARY 23, 2023

Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Comprehensive reporting.

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Grant Google Management Guide 52

The NonProfit Times

APRIL 24, 2024

Those are some of the statistics on the new report from agency M+R, with operations in Washington, D.C., The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report. About half of 225 M+R Benchmarks participants reported working with social media influencers during 2023.

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Data Online Giving New York City 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Scope: This screencast will demystify web analytics and use Author and Analytics Evangelist Avinash Kaushik's mantra of simplicity to illustrate some of the useful features and reports in Google Analytics , a free but powerful web analytics software tool. Possible Working Titles: 1.

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Screencast Analytics Measure Web 50