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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. About half of M+R Benchmarks participants reported working with social media influencers in 2023. The 2024 M+R Benchmarks Study is here!

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Twitter is not for every nonprofit. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. If your nonprofit has a Twitterer on staff, then set them free to tweet.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

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New Facebook Benchmarks: An Extra eNonprofit Benchmarks Report from NTEN and M+R

NTEN

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time! If your goal is to engage + build relationships with your audience (hopefully it is!), About Wistia. How did it do at what ?". Measuring beyond "likes".

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3 BIG reasons not to build a Mobile App!

Whole Whale

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. App retention rates also indicate that most audiences will be churned through within months. CTR (benchmark via MailChimp ).

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