Remove Audience Remove Authoring Remove Content Remove Structure
article thumbnail

5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed. Nice-to-haves.

Websites 304
article thumbnail

Why You Need a Content Strategy

Forum One

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

Content 47
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Ensure Your Content Strategy is Effective

Forum One

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. If you don’t track these, then you won’t know the effectiveness of your content.

Content 47
article thumbnail

Nonprofit Communications Plan: How-To Package Your Message

Bloomerang

Communications plans help offer structure and strategy that can save you time and energy in the long run, while getting your desired objectives accomplished. Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling.

article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Investigate how well your audiences perform. Are your conversion rates different for different audiences? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Content (utm_content). Are your conversion rates different for different audiences?

Donor 285
article thumbnail

5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 325
article thumbnail

Best New Leadership Book Of 2023

Eric Jacobsen Blog

In addition, the book is fast paced and highly readable, with a bold design including captivating graphics, end-of-chapter Q&A’s, and bite-size content presentation for easy reading and comprehension. Julia Fabris McBride and Ed O'Malley Earlier this year, the authors shared these insights: Question : Why did you decide to write the book?