Connection Cafe

APRIL 24, 2019

If you’ve paid any attention to the fundraising landscape within higher education over the past few years, you’ve seen a deluge of announcements touting massive campaign goals. They test a broad set of products (and regularly introduce new ones) to see what works and what doesn’t.

Technique 26

Technique Fundraising Gift Relationship 26

NonProfit Hub

SEPTEMBER 30, 2020

As such, it’s important to pay attention to what the competition is up to. The idea more is to see what is working for others to see if it is something that can be replicated without appearing you are simply copying their techniques. Make sure to be upfront with those involved that you’re just testing an idea.

Marketing 89

Marketing Data Strategy Test 89

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

OCTOBER 11, 2023

A smart online donation form is more likely to retain potential donors’ attention and encourage them to complete the process. You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. It requires minimal time and effort to fill out. Don’t forget about your website footer.

Donor 88

Donor Social Media Websites Content 88

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. What We Tested. Because of my dislike for modal dialogs (unless the message is critical), I looked for a way to catch the user’s attention without monopolizing it. And it should happen more often.

Experiment 52

Experiment email Test Language 52

Eric Jacobsen Blog

SEPTEMBER 30, 2021

He provides you proven techniques, workshop processes, real-world case studies and examples and insightful observations from business leaders and his own career – which includes 20 years as an executive at IBM and CFO positions at Cisco and Red Hat. It is earned as much as it is defined.

Culture 52

Culture Companies Cisco Government 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Allen Gunn from Aspiration over ten years ago at 2007 Penguin Day. My colleague, Dirk Slater , has written about how he applies the Spectragram technique in his technology/activist trainings. Opening Exercise.

Participatory 76

Participatory Digital Facilitation Exercise 76

NonProfit Hub

JULY 25, 2019

While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best practices are grounded in time-tested techniques and principles of classical rhetoric ?defined Fundraisers too should pay attention to the lead-up that takes place just prior to making an ask.

Fundraising 55

Fundraising Social New York City Music 55

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

Descriptions of key digital measurement concepts, terminology and analysis techniques. For more about the techniques, see the Peer Instruction Blog: Turn to Your Neighbor is written by Julie Schell , a researcher for Eric Mazur. Guidance on how to build an effective measurement plan. Best practices for collecting actionable data.

Analytics 106

Analytics Google Digital Free 106

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Use Participatory Research Techniques To Discover Engagement Topics. You can also learn a lot from analyzing the email questions from your organization’s web site general email address. And, of course, don’t forget to pay attention to questions and comments that bubble up on your social media channels as well.

Social Media 101

Social Media Headline Media Social 101

Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. And I think that’s definitely true.

Story 52

Story Storytelling Chapter Teach 52

Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. And I think that’s definitely true.

Story 52

Story Storytelling Chapter Teach 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2015

It’s a pilot supported by the Packard Foundation that tests different approaches to emerging leaders professional development. Pay close attention to interactions with other people. Full attention listening: Giving full focus and attention to the other person. Reflective Listening Techniques.

Skills 50

Skills Build Technique Language 50

Tech Soup

JUNE 13, 2017

This new technique will reduce the age-old problem of people not remembering how and why they're receiving email communications. Test and Improve Your Email Engagement. To figure out how to improve, test different types of subject lines, and experiment with varying content types. Pay Attention to Bounces.

email 59

email Spam Nonprofit Registration 59

Tech Soup

AUGUST 24, 2016

Also, to maintain the strong attention span of that core 20 percent of your list, you'll need to keep bringing on new engaged subscribers every day. There are several effective free techniques to grow your email list using the current digital assets and online properties your organization already has.

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email Money Widget Technique 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2012

When an idea or concept makes me want to scuplt it out of mash potatoes , I pay attention. The ultimate test of peer learning is to organize a course without the direction of an instructor. The term Peeragogy came fluttering through my network, like a butterfly, and it caught my interest. It resonated.

Learning 102

Learning Network Organization Classroom 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. How To Marry Social Media with Fundraising. View more presentations from Beth Kanter.

Community 109

Community Giving Fundraising Contest 109

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 30, 2015

As part of the research for my next book, The Happy Healthy Nonprofit , with Aliza Sherman, I’m not just reading, but actually testing out some of the techniques suggested for mindfulness. Adult coloring requires modest attention focused outside of self-awareness. One of the most popular: coloring books. Bea, Psy.D.

Amazon 50

Amazon Fun Mind Nonprofit 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration. This is an easy way to get people moving around and wake up, especially if your session is at the end of the day. It is a good idea to include a fun question appropriate to the audience to illustrate the technique. A/B Testing.

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Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2013

Patton’s ideas and the methods of developmental evaluation are gaining more attention and practice because social change projects are transcending from a primary focus on program impact to systems impact and make use of networks as a key strategy. Brennan shared some of the core techniques of developmental evaluation which included: 1.

Evaluation 97

Evaluation Generation Method Slides 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2012

Instead he guides you on how to focus on what matters and ignore the rest. He offers both daily techniques that help you reach longer-term goals. Writing a book required a much deeper level of focus and paying attention. I’ve been immersed in writing about measurement and testing instructional frameworks this year.

Reflection 102

Reflection Technique Journal Teach 102

The Science Behind Engaging your Supporters

OCTOBER 18, 2018

Texting Texting is on the rise in the political campaign world, and though it hasn’t replaced older forms of mass-communication like phone calling and email, its quick growth over the past few years signals changes that nonprofits should pay attention to. Try texting when you’re next recruiting volunteers or inviting members to an event!

Trend 53

Trend Campaign eBook Nonprofit 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. There are several tactical techniques that consistently work on Facebook to inspire engagement. Here’s an example from the Jewish Education Project. Images work for engagement.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Advocates get more attention from policymakers. intense days of meetings. The design incorporate many interactive learning techniques to ensure that participants were actively learning and sharing, and not falling asleep! Amplify peers’ efforts. Communications have more impact. Social media content mirrors other channels.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

On New Year’s Day, I heard a story on NPR about some research on instructional techniques used by many college professors – the lecture and how it is less effective in an age information abundance. They gave the students tests based on content and scored them. Content Delivery Is Not Learning.

Experiment 116

Experiment Learning Create Exercise 116

Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. Question : Why is capturing attention and building trust so important today versus a decade ago?

Story 47

Story Storytelling Chapter Teach 47

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2015

We’ve done a deep scan of the literature on personal habit change, like Gretchen Rubin’s Better Than Before and BJ Fogg’s Tiny Habits and have tested their approaches on ourselves. The bottom line is that you want to scale happy, healthy, pay attention organizational culture.

Culture 50

Culture Nonprofit Articulate Attitude 50

Forj

APRIL 24, 2018

As consultants and providers of learning technology to organizations that do CME (continuing medical education) and GME (graduate medical education), we’re often faced with this question: why is it so hard to get physicians to pay attention to (a given client’s) learning? Physicians are, of course, graduates of medical school.

San Antonio 20

San Antonio Tips Technique Articulate 20

Qgiv

APRIL 10, 2023

If you’re hosting a text fundraising campaign for the first time, make sure you run a few test text messages once you choose a fundraising platform. There are many different data points to pay attention to when looking at your results. Plan your campaign The next step for your text fundraiser is to plan your campaign.

Guide 52

Guide Fundraising Platform Campaign 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2015

These skills are: self-management and attention training. ” I don’t bother with time management techniques because in a networked world, they don’t work – that is industrial age thinking. What is more important is managing your attention and energy. That translates to redesigning the way you work.

Product 50

Product Nonprofit Attention Skills 50

Eric Jacobsen Blog

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. But it’s still an oral story told from one person’s mouth to another person’s ear.

Storytelling 40

Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I provide a simple litmus test to decide, plus several solutions to avoid crossing that line. This is a great week. And I think that’s definitely true.

Teach 40

Teach Story Storytelling Chapter 40

Connection Cafe

DECEMBER 8, 2020

You’ll need to develop a strategic approach for catching your supporters’ attention. Remember, every organization finds success in different approaches, so test your options before settling on a marketing strategy. Fundraising Techniques. Make sure you’re using the right marketing techniques to dramatically boost your donations.

Practice 33

Practice Donation Online Fundraising 33

ASU Lodestar Center

MARCH 28, 2012

Why has this notion demanded so much attention and effort and become a “must have” skill for our professional wheelhouses? Now, there is extensive literature on effective networking techniques that are tested and true (I implore you to Google “effective networking”; it’s exhausting). Networking.

Network 89

Network Phoenix Arizona Contact 89

NTEN

OCTOBER 29, 2008

There are several key techniques for dispersing information effectively. The tools have changed, but the need for knowing your audience, having an end goal, testing theories, and acting on lessons learned remains the same. Test for What Works. " The best way to determine what works is to test everything.

Social Media 76

Social Media Generation Media Digg 76