The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. The original DIY video platform, YouTube, is now the world's second largest social network and search engine.

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Nonprofits Source

AUGUST 12, 2019

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. What Is An Explainer Video?

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TechImpact

JANUARY 16, 2014

With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task. Short videos. Today’s youth potentially have the shortest attention spans in the history of the world. Image courtesy of Ciniva Web Agency. However, it is no fault of their own.

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The Modern Nonprofit

OCTOBER 17, 2023

Sounds pretty smooth, right? This isn’t just about beautiful words—pictures and videos are your allies, bringing the world closer to your cause and adding a human touch to cold stats. Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for.

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The MatrixFiles

JUNE 15, 2021

It sounds really weird to say this because organizations that put on conferences are devoted to offering high quality education. BeSpeake clients have: Paid closer attention to the content and slides. Giving attendees the chance to meet with others in video rooms. Coached speakers to become better presenters. Delightful Touches.

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sgEngage

JUNE 6, 2024

Sound familiar? Feeling frustrated, unsupported, and generally over it, Meghan hopped on a video call with me. We turn our attention to other groups of supporters who are more likely to deepen their engagement. Like many nonprofits, her chapter hadn’t met its annual fundraising targets for the past couple of years. A whole lot.

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Greater Giving

JULY 23, 2021

The livestream is the only point of contact between guests and the cause , so it must look good, sound good, and maintain excitement and tension throughout to keep people from walking away. Plan Have a very clear schedule laid out—down to 10-second intervals—outlining which videos will be playing when, and who is responsible for them.

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Qgiv

JULY 27, 2021

It builds that trust and earns their attention, so when you do have something to ask them, they’ll pay attention. Or even the next six months if the year sounds overwhelming! Well, the first part is that you have to grab their attention. You have to be evocative or surprising or attention-catching. Posting more.

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Get Fully Funded

APRIL 23, 2023

This is really important if you know the donor because it shows them you’re paying attention and noticed their donation. Your thank-you letter should touch the reader’s heart, not sound like an academic paper. At the beginning, when you still have the donor’s attention, share your most meaningful story. So, write like you talk.

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Get Fully Funded

SEPTEMBER 17, 2023

That means you need to pay attention to what you are sharing with donors and when, and how often they hear from you. If you’re not paying attention to what donors are getting from their experience of giving to your nonprofit, you’ll lose them. Which sounds better? A donor relationship is no different. Simple as that.

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Bloomerang

FEBRUARY 13, 2023

They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Send mission impact videos. These videos can have a huge impact. Photos typically catch more attention. The solutions to improving donor retention aren’t rocket science.

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ASU Lodestar Center

FEBRUARY 2, 2016

The word Millennial has become so overused that it sounds less like a term for a generation and more like fingernails dragging down a chalkboard. Obviously, this makes your video content very important. Below are some of the primary issues I see from nonprofits when trying to tell their stories through online videos: What?

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Greater Giving

MARCH 2, 2022

Bartol prioritized three components within reach for a virtual event: – The look, feel, and sound of a live auction. To sell the look and feel of the virtual gala to guests who missed attending events, Bartol’s team recorded and posted short videos teasing the visual appeal of the livestream to social media. Selling the concept.

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NTEN

AUGUST 17, 2011

And it’s not just the large-scale events we’re tuning in to: “smaller” stories are increasingly garnering huge attention. Online video is probably the most effective way to show your audience what you are doing. Video should be integrated into your online content development efforts. That’s the story you need to tell.

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Bloomerang

JUNE 5, 2024

You can hand out information sheets, play inspirational videos, and invite live speakers to share their stories with attendees. If you’re hosting a hybrid or virtual event, the venue you choose must have reliable audio and video capabilities for a livestream , especially if you’ll have some form of entertainment.

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Bloomerang

FEBRUARY 26, 2024

Consider the hours of time you spend reading articles and books, attending webinars, conferences and meetings, watching videos, and whatever else you generally do to explore and develop new skills. We tried all sorts of things to get attention and see how far we could push the boundaries. If not, might there be a better way?

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Get Fully Funded

FEBRUARY 25, 2024

Your thank-you letter should be conversational and sound natural if read aloud. Element #5: Relevant photo or video. The right image or video clip can connect better than any words you can write and will hit the donor right in the feelz. Here’s a short video where I share more about power-packed thank-you letters.

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Greater Giving

FEBRUARY 10, 2022

The Zoo partnered with a Seattle production company to ensure the livestream and the video content was of the highest quality possible; it needed to look and sound authentic to truly bring the Jungle Party magic to virtual attendees.

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Greater Giving

JULY 8, 2021

The livestream is the only point of contact between guests and the cause, so it must look good, sound good, and maintain excitement and tension throughout to keep people from walking away. Have a very clear schedule laid out—down to 10-second intervals—outlining which videos will be playing when, and who is responsible for them.

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Get Fully Funded

FEBRUARY 28, 2022

Angelina Jolie, Elton John, and Scarlett Johansson use their star power to bring attention to their favorite causes. Sounds great, right? For example, my friend operates a food pantry, and she did not like a video a volunteer made about getting ready to volunteer at the food pantry. Videos, done right, can be very effective!

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Tech Soup

FEBRUARY 13, 2012

He authored a newly-published article comparing A Few Good Tools for Video Editing , as well as this blog post with tips on making video better. Visit TechSoup's Digital Storytelling Challenge for more great resources on creating effective videos for your organization. Start out with better video footage.

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Qgiv

APRIL 23, 2021

Add impactful images or videos and text to your donation form and landing page! That said, don’t draw too much attention from your donation form. Bonus] To add video or not? Video stories have the power to communicate your mission to donors in an engaging, immersive experience. That sounds amazing.

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Nonprofits Source

JUNE 29, 2023

Leverage video. According to NXUnite , “Videos give you the opportunity to tell your story in your own words, using compelling imagery and footage to explain your mission and impact.” Videos can help break up long speeches or presentations, demonstrate the human aspect of your mission, and evoke emotions in your attendees.

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Media Cause

FEBRUARY 12, 2024

Meaning yes, TikTok and Instagram videos are now in Google Search results, not only in “branded” searches. Google is indexing social videos and sharing those results with their users. How can you make your video more searchable? Facebook Include a main keyword in your Facebook Page name, but make sure it sounds natural.

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M+R

JULY 10, 2023

I often tell folks that making a practice of self-editing is a great way to level up : finish your draft (email appeal, social media post, video script, or whatever else), walk away from it for a minute, and then go back and make changes as an editor would. Q: How does it sound? Does this sound or look like a policy briefing?

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M+R

FEBRUARY 8, 2022

A campaign might feature video content from field staff, a featured supporter, or a celebrity advocate. Authentic creative will look and sound natural and organic, not forced and artificial. Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker.

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Connection Cafe

AUGUST 19, 2016

Why we love video. Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. But why is video content so compelling?

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Get Fully Funded

JULY 16, 2023

” Any of that sound familiar? But if it’s a bigger issue that needs the full Board’s attention, it’s saved for the meeting and that particular item is pulled out of the consent agenda and placed on the upcoming agenda. Manage the meeting carefully so that the important items that need plenty of time and attention are covered.

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Global Giving

APRIL 28, 2016

Still wondering if you have what it takes to tell a story through video? By the end of this post and with a bit of practice, you’ll understand and have the skills to turn your story into a great video, from planning to shooting to editing to publishing to sharing, all on the smartphone you carry in your pocket! Of course you do!

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Connection Cafe

MARCH 23, 2014

Sometimes it’s as simple as paying attention to how she says good morning. The point is that maintaining strong and healthy relationships takes time, energy and regular attention. Relationships are complicated. You and I both know that. I have to check in with my wife all the time to be sure everything is OK.

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Neon CRM

AUGUST 4, 2023

That might sound a little silly, right? People love seeing their name: It’s an important part of their identity, and using their name will catch their attention and make them more likely to read the rest of the letter. Why would they get a thank-you letter that wasn’t meant for them? Which would make you happier?

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DipJar

JANUARY 21, 2021

The key is to engage them as close to the moment of their gift as you possible because you already have their attention. If the donation process is too complicated or long, you will lose their attention and potentially cause frustration. Watch this video to see just how easy DipJar is to use.

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Nimble AMS

NOVEMBER 10, 2020

This might sound like a tall order, but it doesn’t have to be. TECH TIP: Nimble Communities functionality in Nimble AMS allows you to upload and share all file types – from PDFs and images to video files. For example, pay attention to what members are talking about in the online community. Create a group for early careerists.

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Get Fully Funded

FEBRUARY 9, 2021

But it’s not as easy as it sounds. The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. If you can create a short video, even better.

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Get Fully Funded

AUGUST 8, 2022

There is a huge need for adequate medical care and attention for for those struggling with mental illness. It’s a bit easier if you’re making a call or meeting with someone in person, but it can still be accomplished in other ways like in a video call or in writing. But a simple tweak on the same statement can become quite compelling.

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Byte Technology

SEPTEMBER 9, 2016

Today’s most effective businesses leverage, to a great degree, technology that aids us in navigating the virtual world of the Internet; social media sites that help us create brand recognition and viral attention; and e-commerce tools and platforms that help us grow our bottom line. What are some ways to accomplish this?

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Byte Technology

MAY 27, 2016

Too many people who hire an individual designer or firm to build and launch their website often don’t pay special attention to the fine print of a contract and are shocked to learn—usually after the site goes live—that they have less control over changes, edits and general administration than they thought.

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