Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Frequent communication is vital in cultivating donor relationships, especially with new supporters. So make this an easy job for your supporters by sending them a form that is already filled out.

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Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. As your supporters slowly get more comfortable with stepping out in 2021, there are plenty of opportunities for in-person, virtual, or hybrid auctions, depending on their needs.

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Ideas Online Fundraising Social Media 349

Bloomerang

OCTOBER 20, 2023

A reader writes : “ Bloomerang, please add emoji support throughout the platform–but especially for email subject lines!” Send two versions of the same email—one with an emoji in the subject line and one without—and track the response rates to see which performs better. We aim to please!

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Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Donor Strategy Retention Help 104

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Your supporters. Cohesion across your team.

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Marketing Analysis Nonprofit Audience 52

Get Fully Funded

DECEMBER 12, 2022

It’s frustrating to spend precious time and effort drafting a request for support only to hear crickets. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Still, we all want better open rates. We have trained our supporters to ignore us. .

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The Modern Nonprofit

SEPTEMBER 5, 2023

Recurring Donations : The end of support for recurring donations is perhaps the most significant blow. Consistent Support for Recurring Donations & Campaigns : An independent system means you can provide uninterrupted support for the recurring gifts and campaigns that fuel your nonprofit operations. in a calendar quarter.

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sgEngage

FEBRUARY 17, 2023

Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Capitalize on the power of email marketing to recruit individuals or teams to raise money for your organization and to stay in touch with these supporters throughout the campaign.

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email Communication Effective Fundraising 80

Qgiv

NOVEMBER 4, 2021

As the pandemic continues and the 24-hour news cycle brings nonstop trauma to our attention, we’re all at risk of compassion fatigue, especially those of us whose job it is to help others! Practice Mindfulness. Mindfulness is simply being fully present and engaged in the moment. Is your heart rate high? Are you tired?

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Nonprofits Source

MAY 6, 2024

As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Optimizing your nonprofit’s approach to accessibility and UX can yield greater open rates, click-throughs, and completed applications. Pay attention to subject lines.

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sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. For most nonprofits, social media can be a treasure trove of potential supporters.

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Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%.

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Nonprofits Source

FEBRUARY 22, 2024

Usually, the main goal of nonprofit websites is to gain the support of web visitors. Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. Keep that in mind as well as you continue to build your site.

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sgEngage

FEBRUARY 18, 2023

HAVE THEM AT HELLO Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Capitalize on the power of email marketing to recruit individuals or teams to raise money for your organization and to stay in touch with these supporters throughout the campaign.

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email Communication Effective Fundraising 72

Connection Cafe

MARCH 26, 2021

Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Instead, you can support and build upon your current efforts with marketing on new channels. Build Momentum.

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Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Moving forward with how to retain and upgrade nonprofit donors in mind. Check your belly: Donors are still giving up at rapid rates. drop from the 2019 rate of 45.4%. .

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The NonProfit Times

MAY 23, 2024

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Supporters took advantage of the second chance. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday.

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Media Cause

JULY 11, 2023

In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin. This is key in building and maintaining relationships with supporters.

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Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Bloomerang

OCTOBER 4, 2021

With that in mind, the focus should be on them, not on you or your organization. . Their attention spans are short. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. There’s nothing else to break up the text or draw attention to important points.

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Get Fully Funded

SEPTEMBER 14, 2021

In this article, we’ll discuss the following six concrete steps your nonprofit can take to boost revenue and grow your organization: Track your organization’s retention rate. As you focus your efforts and attention on growth, be sure to create a fundraising plan to help stay organized. Track your organization’s retention rate.

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Donation Strategy Retention Rate 64

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. 6 elements your fundraising strategy should include.

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Greater Giving

JULY 18, 2023

Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported. In your CRM, you might notice gaps in supporters’ profiles. Put a note in supporters’ records indicating if they’re included in a mailing or email list.

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Bloomerang

AUGUST 21, 2023

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Prioritize donor stewardship : Focus attentively on donor stewardship and engagement to build strong, long-lasting relationships with your supporters. Do you have a case for support tailored to younger donors?

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Bloomerang

SEPTEMBER 27, 2023

You have to be in it to win it Your nonprofit’s GivingTuesday absence may not be noticed directly, but your supporters will most likely give to other nonprofits because those other nonprofits will reach out to them. Send something, even if it’s just a thoughtful email and an online post asking for their support. Or do both!

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Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Text: Encourage supporters to opt in for text updates to stay informed about your nonprofit’s activities. Problem solve. Introduce a challenge that your character faces.

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Bloomerang

JULY 26, 2021

You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Is there a compelling visual that reinforces the case for support? Keep in mind that a digital-first strategy doesn’t mean you give up on personal touches. Keep these questions in mind: .

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

Among the innovative tools that have garnered attention is ChatGPT. Monitor metrics such as engagement rates, content reach, and donor response. The Results: 2) External Audience Mapping: Understanding Your Supporters Understanding your audience is paramount.

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Qgiv

MARCH 11, 2022

Becoming a supporter is a process, and not everyone is at the same point in that process. By contrast, longstanding supporters will want to know your future plans and how to be a part of them. Not everyone moves down to the next stage, but for those who do, you want to pay attention to who they are and how you reached them.

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Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Direct mail is too often associated with the past. Here’s why!

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Saleforce Nonprofit

FEBRUARY 10, 2022

And, as the NTEN Equity Guide for Nonprofit Technology highlights, “…technology does not and cannot succeed without an organizational culture that supports it”. With that goal in mind, they shared four strategies that they’ve used within their organizations to ensure intra-organizational equality is central to every decision they make.

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TechImpact

SEPTEMBER 22, 2014

Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Understanding what pages on your website are most trafficked is key to increasing conversion rates, and knowing what posts on your blogs are getting the most page views helps your nonprofit further focus its content.

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Nonprofits Source

FEBRUARY 24, 2023

Prospect research, also known as market research , is the process of using your customer relationship management system (CRM) to identify potential customers who have the financial ability and interest to support your business. To ensure these pages perform well and attract attention, you should: Prioritize mobile-friendliness.

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sgEngage

APRIL 10, 2023

Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. This way, you’ll inspire your supporters to participate in your campaign.

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Neon CRM

NOVEMBER 29, 2023

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. With those statistics in mind, let’s take a look at what this reveals about donors. What Causes Do Donors Support?

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The Modern Nonprofit

SEPTEMBER 14, 2021

Instead of sending a generic message to all of your supporters, you can improve your results by segmenting your donor base and tailoring your message accordingly. Segmenting your outreach lets you personalize your appeals to inspire new supporters to make their first contribution—and motivate existing donors to give again.

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Neon CRM

JUNE 8, 2023

Because email is such an important tool for nonprofits, growing your email list is a great way to ensure more supporters and potential supporters receive your message. How can you grow your nonprofit email list in a sustainable way that keeps fake contacts out and keeps supporters subscribed and engaged?

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