article thumbnail

Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen. To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. You really only have a few seconds to grab attention.

article thumbnail

10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

As a result, securing more monthly donor revenue is a high priority for nonprofits. That’s a missed opportunity because NextAfter also found that a “Give Monthly” pop-up results in a 64% increase in monthly donations. NextAfter has also found that using big rectangle buttons rather than small radio buttons results in a 22.9%

Practice 363
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page.

Feeds 102
article thumbnail

Are your ears burning? Ultimate Guide To Social Listening Tools

Whole Whale

Knowing a rising trend can help your comms team create content responses that will increase attention for your organization. Grab the RSS feed at the bottom of the search results page and add to Google Reader. Feedly.com is a way to follow news thems and track multiple RSS feeds or blogs in one place. General Listening.

Tools 98
article thumbnail

AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Ask an AI tool to help make your writing more succinct or engaging and see what the results are. (It Rather, we see effective teams being able to turn their attention to new ideas and approaches they didn’t have time for before. Outsourcing your marketing entirely to AI will result in bad marketing and will hurt your brand.

article thumbnail

6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

Médecins Sans Frontières (MSF) shares attention-grabbing staff stories from the front lines, to raise awareness of international crises such as the violent campaign against the Rohingya people in Myanmar: View Story. In terms of posting cadence – how much should you post? In terms of posting cadence – how much should you post?

Money 279
article thumbnail

Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Since negative information draws greater attention, many may believe it has greater validity. This might be why bad news seems to garner more attention. Or, like Feeding America, you can build donor preferences into your website , a smart fix. Thankfully, the data also provides some rays of hope for optimists.

Raise 90