3rd Sector Labs

JUNE 30, 2014

A recent Third Sector Labs survey of fundraising advice showed us that 80% of expert advice focused on content, messaging and materials. Rather, outcome or program related metrics represent only HALF of the data in a donor relationship equation. The post Attention nonprofits: We don’t know our donor data!

Attention 157

Attention Data Donor Retention 157

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. Increasing the frequency of your communication or introducing weekly prizes can help sustain momentum and drive continued participation.

Analytics 98

Analytics Data Spam Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. It’s obvious to anyone who spends time online that video is taking over the internet.

Video 139

Video Communication Strategy Stats 139

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Who are your supporters, why do they support your nonprofit, and how are you communicating your impact with them? Collect the information you need about your audience to create effective content.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

Facebook 229

Facebook Fundraising ROI Metrics 229

Media Cause

JULY 11, 2023

Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience.

email 52

email Service Marketing Metrics 52

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

email 75

email Difference Marketing Retention 75

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. These platforms have become essential to people from marginalized communities as they build political power, deliver mutual aid, and have helped many make a living.

Social Media 94

Social Media Media Strategy Social 94

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

Channel 52

Channel Business Marketing Effective 52

Neon CRM

MAY 22, 2023

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. Mention Matching Gifts in Your Subject Line Your email marketing subject line sets the stage for the entirety of your messaging content. To do so, be sure to mention matching gifts from the beginning!

Gift 97

Gift Results email Metrics 97

Qgiv

MARCH 14, 2023

They are: Donor retention Leveraging technology Economic uncertainty Fundraising events Donor communication and engagement 1. Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. The path, undefined.

Challenge 98

Challenge Retention Nonprofit Tennessee 98

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. To make the data more accessible, they’ve developed a communications strategy based on storytelling products that make the data come alive. Attract attention with “Snackable” content.

Story 66

Story Data Storytelling Lesson 66

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. How to Create a Nonprofit Social Media Strategy. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Candid

JANUARY 30, 2023

Your nonprofit’s brand is an important tool for communicating your mission to supporters and earning their trust. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Library of existing content.

Nonprofit 110

Nonprofit Audience Library Research 110

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by.

email 52

email Rate ROI Social Media 52

sgEngage

JANUARY 30, 2024

When trained properly, data processing AI tools can improve your nonprofit’s fundraising effectiveness by allowing you to focus more of your attention on donors with a high giving capacity and likelihood of long-term involvement. You’ll further test and refine the tool over time the more you use it to support your fundraising.

Tools 91

Tools Donor Fundraising Survey 91

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

Analytics 52

Analytics Org Adwords Metrics 52

NetWits

NOVEMBER 11, 2010

It’s what get’s their attention. Knowing that should make you think long and hard about the subject line in all of your outbound email communication. I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. The subject line is the first thing people see.

email 212

email Profit Registration Review 212

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. This will help you create personalized communications, which supporters prefer over generic messages. . TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Bloomerang

MAY 31, 2022

No nonprofit fundraising plan is complete without specific attention paid to online fundraising. Your fundraising strategy should address how you will connect with supporters online, including your digital marketing strategy, virtual event plans, and personalized online communications. Online fundraising. Email marketing software.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Nonprofits Source

FEBRUARY 24, 2023

Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Solicit feedback about your clients’ communication preferences and ask how they came across your business. To ensure these pages perform well and attract attention, you should: Prioritize mobile-friendliness. Send surveys.

Map 52

Map Digital Business Marketing 52

Whole Whale

SEPTEMBER 3, 2021

Knowing that subject line A/B tests will be less effective in the future, you can use the remaining time to get a sense of what content is resonating with your audience. A/B Test Email Content. By sticking with audience-focused communication to your stakeholders, you should be able to weather anything these changes throw at you.

email 104

email Marketing Test Mail 104

The NonProfit Times

MAY 23, 2024

At the end, what the results told us was that we were communicating in a way that better aligned with what people were expecting to see in their inboxes.” Fundraisers have other metrics available. Any number of variables can influence these metrics. Actual revenue generated is another datapoint.

Test 52

Test email Spam United States 52

Nonprofits Source

SEPTEMBER 28, 2023

In this guide, we’ll discuss the importance of follow-up emails for auction events, what to include in your email, and three examples of response-worthy email communication. Use email to communicate their impact by noting how many funds were raised and what specific projects or initiatives they’ll push forward. Let’s get started!

email 52

email Template Fund Raise 52

Kindful

SEPTEMBER 16, 2021

To bring this back to you and your donors, here’s something I’ve seen in my work: Often, many nonprofits put their brand-new donors into the regular communication stream right away. Tagging your new donors so you’re better able to communicate with them. It’d be like proposing marriage after one date.

Donor 73

Donor Gift Proposal Tag 73

sgEngage

JANUARY 16, 2024

Stories help us pay attention. Use the AI tools in your fundraising platform to tell a more compelling story in your donor communications. P2P fundraisers can do the same; for example, Just Giving from Blackbaud offers a generative AI tool that quickly creates content for individuals’ fundraising pages.

Effective 77

Effective Tips Fundraising Blackbaud 77

Nonprofit Tech for Good

DECEMBER 28, 2010

We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc). I also got them involved by getting our CEO on Facebook and our COO on Twitter, so they “get it”.

United States 230

United States Social Media Interview Media 230

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. As content platforms and devices become more diverse, it is a good idea to make sure your content can follow your audience.

Podcast 52

Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

We find hooks in mainstream news and cherrypick the most shareable content. We look for news and content that we think has been egregiously under-amplified. Saray Dugas , our designer extraordinaire, gives boring content flair. We choose opportunities based on the ever-changing tides of the internet.

Campaign 122

Campaign Conservancy Measure Method 122

Connection Cafe

JANUARY 20, 2015

Otherwise, while you may be sending multi-channel communications , you can’t be sure what’s working (and what isn’t). With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. So, what are other metrics nonprofits may be missing?

Metrics 20

Metrics Campaign Channel Conversation 20

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 80

Websites Organization Tips Map 80

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. Taking the time to make these improvements now will allow you to easily implement new communication and marketing strategies in the future as you learn more from your data. Let’s get started.

Platform 52

Platform Donor Online Social Media 52

NTEN

MARCH 25, 2010

Session: Making it Real: Getting Project Management Right for Content Management Web Projects & That's Not Funny: Using Humor in Online Communications. Speaker: Heather Gardner-Madras, Gardner-Madras | Strategic Creative. What's the most important trend in nonprofit technology for 2010?

Project 57

Project Management Web Content 57

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93