Remove Attention Remove Brain Remove Information Remove Mind
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#13NTC Session: Mindful or Mindfull Social Media?

Beth's Blog: How Nonprofits Can Use Social Media

This blog post serves as a resource page for a session on mindfulness with Rob Cottingham and Jana Byington-Smith. Description: How nonprofits can stay focused given all the distractions inherent in today’s attention economy? To provide best practices for taming the digital jungle that assaults our brains everyday at work.

Mind 100
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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

Raise 88
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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Written by a master storyteller, this book shows you how to use stories to get people’s attention—and their donations. Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by Lisa Cron. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.

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AI For Good: How 3 Nonprofits Grew Their Impact With Machine Learning

Global Giving

Have you exchanged data with like-minded organizations to grow your impact? They use this information to identify loans that aren’t getting as much attention and promote them on their platform to increase their visibility. The UCSF Brain and Spinal Injury Center improves treatment guidelines using insights from machine learning.

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New Ideas at TED2014

Beneblog: Technology Meets Society

Bjorn has gotten a lot of attention for his recommendations to combat climate change by focusing on improved humanitarian efforts. If Andrew and his peers can’t cure their blindness, could we help them with access to information? Of course, that included getting new ideas for software for social good! Andrew challenged me on that idea.

Ideas 223
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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records. Invite questions.

Gift 119