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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Recently, in the wake of restrictive state-level and national abortion legislation targeting individuals seeking abortion access, multiple reproductive justice organizations have called attention to algorithmic content suppression and personal data surveillance practices of Meta and Google. Center language justice in your content strategies.

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How to Leverage Email as a Recruitment Tool: 4 Strategies

Nonprofits Source

Implement inclusive language and content. Using these strategies helps you highlight your unique value proposition over competitors to a wider audience. Just make sure you listen to and incorporate audience feedback so your emails continue to resonate with applicants over time. Reference statistics when framing CTA content.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Psychologists refer to this as negative bias, and it can have a powerful effect on your behavior, your decisions—even your giving. Since negative information draws greater attention, many may believe it has greater validity. This might be why bad news seems to garner more attention.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Make these snippets short and attention-grabbing like you might for an email subject line.

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How can nonprofits enact successful inclusion strategies for disabled stakeholders?

ASU Lodestar Center

Successfully including all stakeholders in the life of a nonprofit requires attention to enacting and maintaining inclusive practices. I will predominantly utilize Identity-First Language (e.g., disabled people”) as opposed to Person-First Language (e.g., Respect self-identifying language. Utilize inclusive language.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Ditch the industry jargon and formal language when writing or speaking with your supporters. But how do you talk with people when you’re a nonprofit with a diverse audience?

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The AI Writing Prompt Formula and Prompt Ideas

Whole Whale

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. When building through the API For more advanced users, there are ways to better tune models with more variables beyond language. Build a tool for your audience that helps with a task.

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