Eric Jacobsen Blog

MARCH 5, 2020

According to a Microsoft study a few years ago, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. How do you communicate effectively? When you get a question, step forward toward the audience. So, how do you stand out? How do you not waste time? Look at individuals.

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Eric Jacobsen Blog

JANUARY 20, 2023

Gladieux , author of the new book, Communicate With Courage : Succinct stories that illicit emotional response are great hooks. Vary your voice to capture attention: modulate volume, rate, pitch, pace, and tone. Use the questions to help your audience, smell, or sense what you’re describing. Repetition builds retention.

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Achieve

MARCH 18, 2024

The right story catches our attention and makes us more willing to listen to the hard numbers and details that ultimately convince us to take action. But what about some of your highest-impact communications— grant proposals ? Be mindful of passive voice. Stories make things real.

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Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? But communicating with your supporters can be intimidating. It’s easy to feel like you’re the voice of your organization, and it’s tempting to try to talk like you are that organization.

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sgEngage

APRIL 17, 2024

And every advocate for social good has much to gain by paying attention to the Information half of IT. As a Database Administrator, my world revolves around helping users make sense of the information they receive, from voice-of-the-customer anecdotes and impressions to polished Key Performance Indicator (KPI) graphs, charts, and dashboards.

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Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Invest in Instagram.

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Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Marketing Tips Influence Nonprofit 52

Kindful

JULY 22, 2021

Usually called a creative brief, creative outline, or communications overview, your job is to create a document where you outline the overall strategy, context, and goals for the campaign. The target audience. Provide as much info as you can about the target audience. There are several dates to pay attention to: .

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Eric Jacobsen Blog

JUNE 8, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. How do you communicate effectively? When you get a question, step forward toward the audience. So, how do you stand out? How do you not waste time? Keep your hands in front of your body.

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M+R

FEBRUARY 8, 2022

Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker. All of the questions we asked about the audience to develop relevant creative apply here as well. But just because there is no face does not mean there is no voice, and the voice still must be authentic.

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Greater Giving

MARCH 25, 2021

While these assumptions usually aren’t accurate, they allow someone whose time is extremely valuable—such the president of a company or a wealthy philanthropist—to make quick decisions about what deserves their limited time and attention. Making a killer first impression is key to getting that limited attention.

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Sound PowerPoint Conversation Phase 122

Eric Jacobsen Blog

SEPTEMBER 18, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. How do you communicate effectively? When you get a question, step forward toward the audience. So, how do you stand out? How do you not waste time? Keep your hands in front of your body.

Communication 40

Communication PowerPoint Headline Slides 40

The Modern Nonprofit

SEPTEMBER 5, 2023

It’s easy, widely accessible, and taps into an immense audience. Here’s How Your Org Can Adapt – and Flourish Educate and Engage Your Donors Communicate openly with your donors about any changes and what they might mean. Without this option, it might become harder for organizations to budget and plan for the future.

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TechImpact

JUNE 18, 2014

Understand what your goals are for the account, what audience you’re trying to engage, and how that account will help you accomplish that goal. If the audience you’re trying to engage is not typically active on that social media platform, why spend the time, effort, and make the investment? All platforms are the same.

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EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Creating change is not a “one-size-fits-all” effort—there’s room for many voices. The possibilities for LGBTQ+ advocacy are endless. Pride is forever.

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Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Take your time to create a homepage that not only accurately reflects your nonprofit but also grabs at your audience’s attention.

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The Storytelling Non-profit

JUNE 5, 2022

KNOW WHO YOU’RE WRITING TO: A very important fundraising advice is to identify who your target audience is. As a non-profit organization, we communicate with different type of audiences. We can either write a letter to an individual donor, to a foundation or a corporate founder and the style of writing, the tone of voice varies.

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Eric Jacobsen Blog

DECEMBER 4, 2019

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. How do you communicate effectively? When you get a question, step forward toward the audience. So, how do you stand out? How do you not waste time? Keep your hands in front of your body.

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PowerPoint Headline Slides Storytelling 55

Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. If you’re using email as a fundraising and donor communications tool, you can’t afford to send anything dull. I worked to develop my own voice. Accept that people have short attention spans these days.

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Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Told well, stories will grab people’s attention and compel them to take action. . Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them. This is part three in a six-part series.

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Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. What do they like?

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Neon CRM

JUNE 23, 2023

GivingTuesday participants worldwide also volunteered, performed countless acts of kindness, and gave their voices, time, and goods. Fundraising 4 Types of GivingTuesday Email Communications You Need to Send 12 min read Read Now 3. GivingTuesday Gets Social Media Attention In 2022, GivingTuesday trended #1 on Twitter.

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Bloomerang

JUNE 1, 2022

If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Give your audience information that will help them identify with the individual featured in your story. This helps put a face to your appeal and generate empathy for your cause.

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DipJar

JUNE 20, 2023

Nonprofit membership programs can help your organization raise money, build your network, and give members a louder voice in your organization or community. Offering perks to loyal supporters also leaves you more attention to focus on attracting new donations. Target audience. What is a nonprofit membership program?

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Nonprofit Tech for Good

JULY 16, 2012

Micro-blogging website Twitter has seen an upsurge in traffic from Hispanic and African-American audiences. The rise and fall of Myspace taught nonprofit communicators that were paying attention a very important lesson that we should learn from and never forget.

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Connection Cafe

JANUARY 15, 2019

Social fundraising offers a powerful way for companies to engage with current and prospective employees and consumers in the ever-evolving digital landscape – empowering individual choice when it comes to charitable giving, enabling brands to connect with larger audiences through everyday influencers, and increasing the impact of CSR initiatives.

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NTEN

OCTOBER 8, 2010

Cat Monaghan, Communications and Outreach Coordinator, Idealist Consulting. It seems that, for the very reason it was fictional, the makers of the film want the audience to feel a specific way about the inventor of Facebook, based on how they chose to portray him. So we need to pay attention. etc.). .

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Nonprofits Source

DECEMBER 12, 2022

Given that your organization needs to grab people’s attention quickly, it’s essential that you build an engaging website that will encourage users to stick around and explore your content. . To maintain consistent branding across your website, build a digital style guide with your unique elements that you’ll use to communicate your brand.

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Digital Build Nonprofit Websites 52

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. Key elements to keep in mind should include: Your logo Color scheme Typography Imagery Brand voice And more! But you’ll want to adjust your communications to the recipient before clicking send.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. Any thoughts or resources?

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AccelEvents

JUNE 17, 2020

Virtual attendees will have a lot of different things competing for their attention. Virtual attendees will want to interact with and communicate with industry leaders, keynote speakers, exhibitors, and each other. Social media is one of the best ways to connect with your audience before, during, and after your virtual event.

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AccelEvents

JUNE 17, 2020

Virtual attendees will have a lot of different things competing for their attention. Virtual attendees will want to interact with and communicate with industry leaders, keynote speakers, exhibitors, and each other. Social media is one of the best ways to connect with your audience before, during, and after your virtual event.

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Tech Soup

SEPTEMBER 8, 2017

But what really makes a story shine is a strong, concise message, told in a way only your unique perspective and voice can. Identify your audience and much will fall into place, including your word choice, mood, and tone. But also, it's important to know how you address your audience, if at all. Who Am I Talking To?

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Adobe Video Storytelling Slides 69

Get Fully Funded

JUNE 25, 2023

It allows them to have a voice in your message. To tell your nonprofit story well, put the audience first. People these days literally have the attention span of a goldfish, so keep your story short to keep the donor engaged. It gives dignity and context to the beneficiaries and connects their lives to the donors. Use visuals.

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Storytelling Examples Donation Story 124

Media Cause

APRIL 22, 2022

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Is your targeted audience responding in the way that you’d hoped?

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Bloomerang

JULY 6, 2023

When it comes to strategic planning, there are a few common hesitations that nonprofits voice throughout the process. You may decide to ask one team member to post to social media every day to engage your online audience. You outline tweaks that your team can use to improve internal communication processes.

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