Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience.

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Facebook Change Profile Impact 112

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Don’t change just for novelty’s sake. Illustrate the concrete change created by donor support. Don’t rely too much on gimmicks or guilt.

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Lesson Fundraising Digital Test 59

Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. The world of journalism and news publishing is changing rapidly. So how do you make the fact that you’re doing a 5K or walk into news that’s going to get reported? The fact that you’re doing a 5K for a worthwhile cause by itself is not news.

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Headline News Maryland Cancer 39

Nonprofits Source

NOVEMBER 3, 2022

Web design is still a relatively new field that’s changing all the time, but the resources available to your nonprofit make it easier than ever to transform your site into a conversion machine. According to protocol 80 , these CTAs boast an impressive ROI—more than 90% of visitors who read your headline also read your CTA copy.

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See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. Your video has to be seen!

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NonProfit Hub

SEPTEMBER 18, 2015

With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. I can tell you that I almost instantly send those to the trash.

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email Marketing Headline Ratio 28

Tech Soup

MARCH 11, 2014

But when Facebook comes out with a new app, you should probably pay attention to it. I added "Headlines," "Tech," "Equality," and a few others. Paper is still a really new app and it will change and progress. There seems to be a new social media tool or channel every week.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

Also, you need, as Jan Gordon points out in the skype video interview, to know the audience’s content consumption patterns and interests. What’s the context that you an share to help your audience understand it better. It requires attention to detail and delivering value. Know how to share in those areas.

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Social Media Content Practice New York City 107

Get Fully Funded

OCTOBER 7, 2021

Social media has a low investment cost and expansive potential audience. This can be a sign to reevaluate your approach to some platforms or to consolidate your efforts and focus your attention where it has the greatest impact. Then, leverage your connections and software to make real change. Social media.

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Advocacy Strategy Nonprofit Volunteer 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

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Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative?

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Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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CauseVox

MAY 11, 2021

But It’s not the size of your audience that matters – it’s how engaged they are. The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. They would provide feedback.

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Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Bringing attention to the right content on your site will drive more value for your cause. 5) Test different headlines and descriptions with RSAs.

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Grant Google Guide Nonprofit 52

M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. For nonprofits that did see large gains in email revenue, expanded audiences were a key driver of success.

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Get Fully Funded

AUGUST 1, 2022

Your newsletter’s audience Who you should sent your newsletter to? It’s a bad idea to try to combine every possible audience into one simply to make it easier for you. But hey, I’m sure you’ve opted out from things that just no longer captured your attention. Use headlines to let the reader know what to expect in each section.

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Nonprofits Source

NOVEMBER 3, 2017

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Use multimedia to engage and retain visitor attention. page speed, structured data, or inbound links). Robots.txt.

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Beginner Digital Marketing Guide 91

Byte Technology

FEBRUARY 21, 2017

In essence, it’s all about getting the most consistent and positive attention and building a loyal audience, no matter if the site is for a simple blog, a non-profit organization or an e-commerce concern. With it you can compare all sorts of different content, from themes to CSS variations to post titles and headlines.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. What reading level is your blog?

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Nonprofits Source

MARCH 21, 2018

A good before and after will show how your organization is making real change. They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. The best part about Project Aware is that they connect well with their audience on social media.

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Whole Whale

JUNE 5, 2020

Any sort of peer to peer strategy has been changed by social distancing. This event was headlined by a collection of awesome comedians who came together to produce a massive telethon that was ultimately able to raise thousands of dollars. Read more about using email to increase impact ! Virtual Peer-to-Peer Popcorn Sales.

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Ideas Fundraising Online Virtual 95

Have Fun - Do Good

MARCH 4, 2007

The blog also kept people informed during the second trial, when media coverage had diminished, and eventually drew attention to the trial when the blog got news coverage. Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries. Aren't we all trying to create positive change?

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Connection Cafe

APRIL 13, 2018

In short, direct mail is still an effective way to reach certain audience segments. Here are a few tips to keep in mind while creating your next direct mail piece: Segment and create for the audience you’re trying to engage. Ensure you capture your reader’s attention early. Tip 3: Change up your communication to improve results.

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Education Fundraising Mail Offline 23

Bloomerang

SEPTEMBER 12, 2021

We help nonprofit good makers, which is kind of what we call world-changing nonprofit leaders. And it’s taken me years to learn it, but if you pay attention and you’re not multitasking too much, you’re not over there sending you emails off, you can learn them in the next 30 minutes. Essentially, what do we do?

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Results Video Donation Fundraising 81

Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. So much so that I wrote about it 3 years ago on LinkedIn : Looking back, I was quick to jump to conclusions of how marketing has changed. Work smarter, not harder. Acknowledging A Problem.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. Does being engaged in the creation of the work spur more appreciation for the art form and hopefully attention and participation? How do you measure the impact of the crowd here?

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Measure Fund Impact Minnesota 96

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Organize your content so that you change slides every 7 to 15 seconds. 3) First slide.

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Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Consistently finding and creating content that resonates with your audience can be a struggle. Creating share-worthy content means understanding your audience and the story they want to tell.

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Story Nonprofit Social Media Content 54

Have Fun - Do Good

NOVEMBER 17, 2010

They broadcast and unite women's voices from around the world into a powerful force for change. We unite those voices to accelerate change. A lot of attention on team, it's probably the hardest thing because you have to keep getting out of your own way. I've posted an edited transcript below. It took me until I was twenty-eight.

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Voice Global Saudi Arabia Journal 69

DNL OmniMedia

OCTOBER 22, 2020

The COVID-19 pandemic, social distancing guidelines, and a disrupted economy have all completely changed business-as-usual for nonprofits. Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical.

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Nonprofits Source

AUGUST 31, 2022

Web design that works in tandem with your nonprofit’s overall graphic design strategy can create a website that is functional, user-friendly, and visually appealing to foster deeper relationships with existing supporters and make a strong first impression on new audiences. Your website won’t change very often. Adaptive website layout.

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