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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. This episode will air on March 30.

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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. . As an association leader, you already have a platform for industry transformation.

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Lessons Learned Living the Virtual Experiment

.orgSource

When Kevin Ordonez, my business partner, and I wrote our Association 4.0 Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We Businesses and even a few associations are moving away from bricks and mortar.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Summers, CAE, a guest on the Association 4.0 An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. Zonta supports members in 63 countries.

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For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

A 2019 survey by the American Hospital Association found that 90% of healthcare boards conduct board self-assessments, but only 60% do so annually. I’ll get on my Association 4.0 leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. Branding depends on creating multiple messages that speak with one powerful voice across the association. We saw their loyalty as beyond commercial transactions. When strategy doesn’t filter through departments, communications lose that impact.

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Five tips to leverage change management and successfully advance your association’s goals

Nimble AMS

Did you know that only 11% of association professionals feel very technologically prepared for the future? Research from the Community Brands Association Trends Study , also discovered less than 5% of professionals use AI, predictive analytics, or machine learning in their organization. . Here’s how to get started: 1. Seek feedback.