Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Once you have those numbers, clearly articulate your goals and identify what you need to meet your goals. Here are some of the questions you might ask in order to understand what metrics to track: . Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

Metrics 96

Metrics Facebook Data Measure 96

ASU Lodestar Center

AUGUST 17, 2022

It must be articulate enough to measure progress against, inspiring enough to move people to action, and still broad enough to withstand the test of time. The goals must be SMART (specific, measurable, attainable, realistic and measurable). This data is how we measure our impact.

Participatory 98

Participatory Culture Leadership Washington 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. The big takeaway: Nonprofits overwhelmingly agree that video is crucial to their communications, but many feel they do not know how to use it effectively or measure its impact – yet. 3. Metrics with video are hard and is probably one thing holding back investment.

Benchmark 120

Benchmark Video Practice Measure 120

Saleforce Nonprofit

AUGUST 5, 2022

It starts with articulating a clear, authentic, and long-term purpose — something that is true today, and that guides the organization into the future. Purpose-Driven Companies use a Purpose Mindset to Advance Measurable Goals. Stand-out companies set measurable goals to put their business strategy and purpose statement into action.

Companies 106

Companies Alaska Malta Philanthropy 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

Business plans are not difficult to measure and the process is a discipline process of asking questions. How will they measure success? So, articulated success metrics for a networked strategy is also important. What’s more important though, notes David, is the process. Did the organization make decisions?

Review 106

Review Business Nonprofit Measure 106

Connection Cafe

SEPTEMBER 9, 2019

Instead of measuring size, new metrics such as deliverability rates, open rates, click-thru rates and conversions are used to assess the quality of your growth and help determine the return on investment. Tools like A/B testing, delivery metrics, and reporting on long-term ROI will help inform you on the best ways to keep in balance.

email 36

email Build Articulate Campaign 36

Neon CRM

NOVEMBER 14, 2023

Goals help you measure your success, track your progress, and get clarity on what you hope to achieve. Ensure that your membership drive materials clearly articulate all that’s included in each membership tier. Now, let’s cover what it takes to make your membership drive a success. What are your objectives for the membership drive?

Benefit 52

Benefit Track Associations Marketing 52

Media Cause

OCTOBER 18, 2021

Or more detrimental—not consistently being able to articulate what the bigger picture even is. . Our values — Inclusivity, Metrics Driven, Problem Solving, Accountability, Creativity, and Teamwork — is how we create IMPACT, and each employee is measured against these overall company values.

Guidelines 72

Guidelines Nonprofit Audience International 72

ASU Lodestar Center

JULY 8, 2015

Metrics should not stifle innovation. We hear much these days about the importance of impact measurement. I know that because we articulated that message repeatedly at the Alliance. And measurement is important. So I hope the rush to impact measurement does not quash the courage to try new ideas and fail.

Reflection 40

Reflection Arizona Nonprofit Classes 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

The Ocean Conservancy picked very specific, narrow objectives for their experiments and specific metrics to measure them. Articulate learning questions on the front end, identify metrics/data to collect to answer questions. Try as much as possible to avoid having experiments be "extra credit," but a part of the work flow.

Conservancy 100

Conservancy Reflection Social Media Learning 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Return on Investment (ROI) was created in the 1920s as a financial measure developed by DuPont and used by Alfred Sloan to make General Motors manageable. What it also illustrates is that, originally, ROI was a measure of return on the total investment in the entire business. There's an entire book devoted to the topic: Nonprofit ROI.

ROI 74

ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. In order for your community strategy to be sustainable, you need to be able to articulate value back to the organization.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions. delivered).

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice.

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Blog Posts About Various Steps of the Measurement Process. Once you set measurable goals, you’ve got make sure they are realistic. Pick Metrics. Select Your Tools.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

Measure 115

Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

Connection Cafe

MARCH 14, 2009

Find ways other than money to measure success: -recruiting new prospect into in your database -speed of research. Articulating what the metrics are that matter to your organization. Defining upfront what metrics you wish to use so you know what you are going to measure from the beginning. And for the panels "tops".

Social Media 20

Social Media Media Social Second Life 20

The Modern Nonprofit

FEBRUARY 15, 2022

At the end of this guided exercise, you’ll be able to articulate investment impact statements like: BY INVESTING $9,845 IN NEW TECHNOLOGY, OUR ORG WILL SAVE $79,155 OVER THE NEXT 5 YEARS. Now that you’ve identified what the project goals are, pick measurable outcomes to determine what metrics you’ll use to track those goals.

Project 98

Project Tech Guide Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. It means that you need to engage with a purpose or articulated goal. But that’s only half of it as KD Paine and I write in our book, “ Measuring the Networked Nonprofit.” What is a conversion?

Measure 117

Measure Social Media Media Social 117

Beneblog: Technology Meets Society

AUGUST 13, 2012

Our team articulately expressed direct, succinct truths that required no editing. We measure what we do, so that we know we’re getting stuff done. Because technology is our signature tool for creating impact, we can easily build in the metrics. Rebranding is about telling our story better, not changing our core values.

Articulate 137

Articulate Open Source Metrics Open 137

Care2

SEPTEMBER 10, 2007

Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! c) Trust your gut.

Video 28

Video Interview Social Media Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class. Measure the Whole Funnel. Setting the Right Dollar Goal. CONVERSION!

Classes 95

Classes Learning Fundraising Reflection 95

CauseVox

NOVEMBER 26, 2023

Fall In Love With Understanding Your Donors Problems It is from that point that you will be able to craft and articulate compelling narratives that convert. Measuring the Impact of Your Stories Measuring impact in nonprofit storytelling is a crucial step toward understanding the tangible outcomes of your efforts.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

The Modern Nonprofit

SEPTEMBER 26, 2023

Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA. Evaluate Remember the measurable goals you set in the beginning? This is a good place to start.

Guide 102

Guide Goal Social Media Action 102

The Modern Nonprofit

SEPTEMBER 21, 2021

Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both their appeal language and on their CTA. Remember the measurable goals you set in the beginning? Be realistic and set an attainable dollar amount.

Guide 98

Guide Goal Social Media Action 98

Connection Cafe

DECEMBER 22, 2013

Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Being a good communicator involves more than just good articulation; it’s about understanding your audience. It’s important that you begin paying attention to the stats. Infographics.

Story 54

Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The third, and most important goal, was to measure the impact of the online ad program to assess its viability as a new model for voter persuasion. Articulate learning questions on the front end, identify metrics/data to collect to answer questions. Spend time extracting lessons learned and design principles at the end.

Experiment 93

Experiment Florida Case Study Adwords 93

Museum 2.0

JULY 14, 2008

How do you measure and articulate the value of museums and libraries? How do you measure and articulate the value of museums and libraries? What follows are my notes from the meeting, separated roughly into six major topics of discussion. The six topics are: How do you plan for the future? Who owns the stuff?

Library 20

Library Museum Reflection Alternative 20