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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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Digging in: who donates to the nonprofits you care about? 

Candid

Private foundations, including private corporate foundations, must publicly disclose all of their grants in their annual tax filings. You can search for a specific nonprofit or grantmaker in the “Organization Name” field or do a general search by subject or geography. 990s can be searched on 990 Finder. Have a question?

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4 Tips For Maintaining Your Nonprofit’s Databases

TechImpact

However, database are also used for storing records, files, other types of information. Duplicate files, profiles, and other data are common for every organization. Let’s not for get the multiple files you might have on one donor or volunteer. Make your database easier to search by standardizing the terms and data.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. This article is meant to help people that were familiar with UA and are now trying to make the transition to GA4 for reporting.

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Unlocking the Power of APIs: The SKY is the Limit!

sgEngage

As anyone without a programming background can attest, the two ways to get going are: Find documentation and getting-started resources somewhere online Search Stack Overflow and see how someone else did (some of) it My journey utilized both strategies. The goal was the same then as it is now: Use it to make something work better.

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