article thumbnail

10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Also, setting up a Google Business Profile for your nonprofit also helps. 4) Prioritize SEO. 8) Prioritize website speed.

Websites 300
article thumbnail

Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles. The post Three Data-Informed Strategies for Better Member Engagement appeared first on Association Analytics.

Data 210
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

Tools 252
article thumbnail

10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

1) Set up your nonprofit’s Twitter Profile to maximize followers. Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website.

Twitter 350
article thumbnail

How to Use Data to Drive Your Content Strategy

Association Analytics

Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. Test and Learn!

Taxonomy 169
article thumbnail

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? Why is fundraising data analytics important?

Analytics 170
article thumbnail

A Step-by-Step Approach to Personalization

Forum One

As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics. This includes: Email databases Website analytics CRM systems Online giving platforms.

Personal 101