Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

Analytics 35

Analytics Google Goal Track 35

Nimble AMS

JUNE 4, 2022

Try including live webinars, webcasts of live events, recommended courses, and videos. . How do you measure goals and success through member engagement? . Try creating SMART goals to make the process manageable and keep your association on track for achievement. . Track member engagement through your AMS. Learn more.

Associations 120

Associations Goal Technology Analytics 120

Nucleus

OCTOBER 1, 2020

To grow your education business, you need to take advantage of the sophisticated metrics now available through modern data analytics – trends, behaviors, preferences, popularity, geography and much more. It measures activity for courses such as popularity, revenue trends, and geography of participants.

Learning Management 130

Learning Management Associations Data Learning 130

Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. One important note: make sure to track your own time during the experiment.

Social Media 98

Social Media Data Strategy Media 98

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

Analytics 52

Analytics Google University Alternative 52

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. It’s an easy way to set measurable goals and to align your objectives with your daily posting. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 277

Calendar Social Media Content Media 277

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Google Analytics is helpful at suggesting common goal types.

Analytics 28

Analytics Goal Conversation Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. You can also build a Facebook Page using Word Press, here’s the video.

Measure 102

Measure Facebook Practice San Francisco 102

Qgiv

APRIL 9, 2024

To help you know what to look for, here are two of our favorite nonprofit social media examples: Brother Wolf Animal Rescue’s Instagram account is a great example of using videos to give updates on current projects. Create professional videos where you introduce your team and mission and provide information on how people can help.

Social Media 52

Social Media Media Guide Social 52

Bloomerang

FEBRUARY 1, 2023

The task manager allows you to assign, manage, and track the progress of action items. The member directory helps you keep track of every board, committee, and staff member so that you can nurture relationships. Plus, their app makes it easy to track your funding, whether incoming or outgoing, from anywhere.

Org 82

Org Raise Tools Help 82

NetWits

JULY 10, 2012

link] and measure your sharing effectiveness. 4) Measure and Analyze - Google Analytics. Google Analytics is free. Set it up on your website and blog so that you can track your efforts. Once you’ve got the basic setup done look into using Google Analytics to track campaigns. Keep Posts Short.

Social Media 251

Social Media Media Social Slides 251

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Nonprofits can use this software to track fundraising campaign progress or assign roles within a larger project.

Software 87

Software Free Tools Adobe 87

The Modern Nonprofit

NOVEMBER 7, 2023

For instance, AI-powered analytics can predict donor behaviors, enabling personalized engagement strategies. Manage Your Donors with Ease Platforms like Flipcause offer donor management systems designed just for you, making it easier to track donations and engage with your supporters.

Integration 64

Integration Tech Impact Nonprofit 64

Pamela Grow

MARCH 14, 2024

Hard skills are measurable technical skills or certifications such as CRM management proficiency. Soft skills are typically shown through previous experience and hard skills can be measured through technical assessments. Offer a skills testing assessment to measure a candidate’s capabilities.

Strategy 52

Strategy Interview Skills Retention 52

Pamela Grow

MARCH 14, 2024

Hard skills are measurable technical skills or certifications such as CRM management proficiency. Soft skills are typically shown through previous experience and hard skills can be measured through technical assessments. Offer a skills testing assessment to measure a candidate’s capabilities.

Strategy 52

Strategy Interview Skills Retention 52

Kindful

MAY 12, 2021

Set up your tracking systems. Set up your tracking systems. First, it’s important to check your website analytics tools. These systems track your website discovery and engagement. If you’re using a website builder like Squarespace , Wix , or Mailchimp , you’ll likely have analytics tools already built in.

Online 73

Online Fundraising Adopt Search 73

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4?

FAQ 58

FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Tech Soup

MAY 19, 2011

Week three of TechSoup's Social Media Mondays in May focused on use of video for nonprofits and libraries. A topic covered in its Nonprofit Social Media 101 wiki , video can be a powerful tool for. While video is an effective medium, the perceived costs of equipment and editing tools coupled with the question of what will.

Social Media 60

Social Media Video Media Movie 60

Pamela Grow

FEBRUARY 27, 2024

Measurable. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Plan to share impact stories, video clips from previous fundraising events, relevant statistics, behind-the-scenes tours, and more. Jessica holds a master’s degree in communication from Virginia Tech.

Digital 59

Digital Marketing Create Social Media 59

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Set goals in Google Analytics to maximize your conversions.

Causes 52

Causes Data Profit Demographics 52

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards. Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

DipJar

SEPTEMBER 12, 2022

As the first step to developing a strategy, set clear, measurable goals. You can even post a video that takes your supporters behind-the-scenes of your organization. . Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . Acquire new donors.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Bloomerang

AUGUST 30, 2023

The system should have anti-fraud measures in place and be PCI-compliant. Donor management solutions Donor management systems , also known as nonprofit CRMs , are software solutions that allow nonprofits to track donor interactions and giving histories, create donor segments, and develop communications campaigns. Donation page design.

Software 89

Software Guide Fundraising Platform 89

Get Fully Funded

JUNE 27, 2022

Your first step in a midyear fundraising evaluation is looking to see how much money you have raised year-to-date and whether or not you’re on track to hit your revenue goals for the year. If you have a CRM with an analytical dashboard, like Little Green Light or Bloomerang , you are presented with this number daily. Are you on track?

Evaluation 72

Evaluation Fundraising Raise Grant 72

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. One of the new changes to Facebook is the expansion of Insights, the Facebook analytics tool.

Facebook 196

Facebook Change Tutorial Plugin 196

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. There are landing pages, digital ads, social media posts, blog and video content, and email campaigns — and a gift or prospect can come to you from any of them.

Measure 52

Measure Fundraising Analytics Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

Metrics 96

Metrics Facebook Data Measure 96

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Video and social assets can extend your reach and share content with new audiences that you may not have had access to otherwise.

Impact 77

Impact Channel Audience Content 77

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. Measure affinity in real-time. Chatbot AIs are helpful for producing topic ideas for blog articles, presentations, videos, and other long-form content. Generate topic ideas.

Technology 52

Technology Marketing Change Nonprofit 52

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

SEPTEMBER 22, 2020

Here is a video on using LinkedIn Ads for nonprofits. YouTube is a video search engine that will let you target any demographic or even popular video with ads. YouTube is a video search engine that will let you target any demographic or even popular video with ads. Paid: Twitter ads. Paid: YouTube Ads.

Ideas 98

Ideas Donor Work Online 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. It is what Shonali Burke is talking about when I asked her about the art and tradecraft of measurement. Here’s what that means. Peterson is the founder and senior partner.

Metrics 101

Metrics Social Media Media Social 101

Classy

JUNE 8, 2021

Be sure to build anticipation by posting content to the event feed—like polls, updates about speakers, and behind-the-scenes videos. . Meet and Measure Key Objectives. Make the event private and invite a select audience, or create a public event that anyone can discover. There’s so much that nonprofits can do with LinkedIn.

Linkedin 121

Linkedin Nonprofit Search Hosting 121

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Average time on site.

Analytics 54

Analytics Google Websites Metrics 54