Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

With that in mind I’d like to share 4 Keys to Building a Successful Web Site based on similar tactics we’ve deployed on this blog. Think about how you could use Google Analytics – learn from the content you’re publishing to promote your nonprofit's fundraising event. This is only a glimpse into what you can do with analytics.

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Connection Cafe

MAY 23, 2013

Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. In Google Analytics, go to Audience > Overview to see whether your Visits have increased or decreased. In Google Analytics, head to Traffic Sources > Overview.

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Websites Comparison Analytics Search 44

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. You know: making sure the colors are perrrfect , then dropping in web content at the last minute in hopes of making our websites look “full”. Who needs to approve photos?

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Content Strategy Question Calendar 83

Connection Cafe

AUGUST 27, 2018

It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here. And as I discuss below, you can still get this info at a better time. There are a couple of ways to do this: Anchor with web design.

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Donation Online Tips Cancer 33

Care2

DECEMBER 12, 2011

In our mobile, social, always on, multi-screen world it’s important to ensure that your for that your organization’s home on the web is robust, well designed, and well-built. If you are engaging a web developer or in the middle of an RFP process for a new site, be sure that proposals include mobile friendliness in the project.

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DNL OmniMedia

FEBRUARY 25, 2023

We also develop customized fundraising tools for the Luminate platform, including P2P, advocacy mobile apps , gift entry portal, an email authoring app, a web survey app, TeamRaiser extensions and overlays, member center customizations, and more. Fundraising products for Luminate Online. Learn more about our array of products.

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Blackbaud Integration Nonprofit Platform 52

Connection Cafe

DECEMBER 20, 2018

Don’t ask for more info than you need. A multi-step donation process means having multiple pages: one for the donor’s basic contact info, another step for their payment info, another step for donation amount and type, etc. It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off.

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Websites Donor Test Accessibility 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2009

Preliminary results showed that just in the first day of enabling sharing features on our email, we got 500 tweets and over 15,000 visits to the web version of our email from Twitter alone. He wanted to know how many people shared and viewed it per service, and how many people viewed the web version of the email. I had no idea.

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Share Stats Social Media Analytics 62

NTEN

JULY 28, 2010

Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going. Choose the top 2-3 actions you want your audience to take -- i.e. Donate, Register, Request More Info, etc. -- and highlight them with graphic buttons. You have a limited amount of attention from a visitor.

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Method Audience Design Question 52

Amy Sample Ward

JUNE 17, 2010

However I just found this great how-to on integrating Google Analytics on a Facebook Page, and hope to do that soon. also measuring the number of clickthroughs from these sources to the main site (via Google Analytics). Personally still have a lot to learn about analytics and starting to use more – mostly google.

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Community Build Local Los Angeles 132

Whole Whale

DECEMBER 11, 2022

If you have no privacy policy language, or language doesn’t include any of the Google Analytics, Facebook, HubSpot or other tracking software being used. If your privacy page has no contact info for DSAR messages. Using wealth screening regularly on NY or CA residents if you are a large (+$25M organization).

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Law Digital Guide New York 52

NTEN

JULY 14, 2011

API stands for Application Program Interface, and has become known for, in large part, facilitating the Web 2.0 A prime example of what APIs can achieve with relative ease is optimizing content for web visitors based on location. Take a look at the kind of data they keep by looking up your own info. What are APIs?

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API Social Media San Francisco Integration 84

Connection Cafe

JUNE 26, 2018

You should not conduct a donor survey unless you know exactly what information you need to obtain from the survey and what you’ll do with the info once you get it. . Works well on all web browsers (you can use your Google Analytics to see the most common web browsers used by your online audiences) . Purposeful.

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Survey Donor Effective Audience 29

Connection Cafe

FEBRUARY 10, 2009

Whenever this question comes up, I first and foremost suggest that they begin using Google Analytics and Google Webmaster Tools. Most of us are likely familiar with Google Analytics. This product tracks user activity on your site, and can give you visibility into trends with your web traffic.

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Tools Free Analytics Google 20

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

" Best Engaging Communities " a large collection of best-practices info and case studies about managing online communities found by Ian Wilker. Robin Good has a nice roundup of affordable Web Conferencing Tools and a useful comparison chart in a google spreadsheet. Via LifeHacker , does google analytics make you say huh?

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Nptech Summary Tag YouTube 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

There's also some info on the differences that appear in PostRank scores for posts depending if they show up on the website or the widget (relates to feed-based vs. thematic PostRank), but I'm working on a blog post for that, so will send you the link when it's up.    What do you think?

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Metrics Bookmarking Analysis Feeds 71

Byte Technology

FEBRUARY 21, 2017

Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!), but for the do-it-yourselfers out there—those who have the time and interest to really delve into their site’s inner performance—there are some great tools that can help reap the benefits of comprehensive analytical info.

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WordPress Test Site Plugin 100

Nonprofit Tech for Good

DECEMBER 3, 2020

There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts.

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Facebook Practice Avatar Nonprofit 364

Media Cause

MARCH 19, 2021

Because of these factors, we recommend using a second platform, such as Google Analytics, to verify conversion data. Select “Aggregated Event Measurement” then click “Configure Web Events”. more info here ). more info here ). You can read more about event prioritization here. Domain Verification. Click “Add Event”.

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Facebook Change Aggregator Conversation 98

Byte Technology

FEBRUARY 23, 2017

Web professionals have been using the tool for years (Byte Technology can handle the testing for you if you’re uncomfortable with the process) and the analytical information gathered can really boost your page views, return visits, social media feeds and more. Some great ones to explore are Nelio A/B and AB Press Optimizer.

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WordPress Test Picture Site 100

Saleforce Nonprofit

JULY 27, 2021

App-based technology puts all this critical donor info at your fingertips, so that you can have an “always on” presence. The team at Pittsburgh-based nonprofit 412 Food Rescue uses both Salesforce and Google Analytics in their work to close the gap between food surplus and food scarcity.

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Marketing Tips Australia Conservancy 112

Cloud 4 Good

JUNE 7, 2022

This collection point may serve as a system of record, a source for analytics strategy, a repository of otherwise irreconcilable data structures, as a historical archive, or innumerable other business functions. Higher Education Data Warehousing Use Cases.

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Education Roles Data Strategy 84

Allegiance Group

DECEMBER 22, 2022

If you don’t have a plan for that info, don’t include the field. You can also capture these errors in your Google Analytics account. Embed teaser forms on your other web pages. According to Oberlo , mobile users account for over 60% of all web traffic. Whoisaccessible.com offers a Web accessibility checklist.

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Donation Create Gift Test 52

NTEN

MARCH 1, 2011

The fastest and easiest way to do this is with Excel Geocoder , an excellent, free tool from Juice Analytics. You need a Google account, then follow the directions on the first page, copy and paste your geocoded locations into the Placemark tab and choose from a template if you want rich popup info on your map, then Publish the spreadsheet.

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Tools Map Photography PDF 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

There is a lot of discussion on the topic on web strategy blogs and from social media strategy gurus like Owyang. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. To understand why social media metrics are different from traditional web metrics.

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Metrics Social Media Media ROI 56

Tech Soup

NOVEMBER 8, 2013

It's only when all those little chunks are aggregated that they turn into Big Data; then the software called analytics can scour it for patterns. Police analytics comb over crime data looking for hot zones; security agencies comb over travel and credit card records looking for possible terrorists. From Around the Web.

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Data Disaster Map Organization 66

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Deep into the analytics peering, long I stood there wondering, fearing. A little birdy told the web team "We should use a twitter stream". asked our chapters if it was valuable to them in telling their story and getting info out, made adjustments based on their feedback. . And as a kicker to have a spot for aggregated info.

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ROI Social Media Slides Media 76

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. Speak their language.

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Websites Guide Impact Metrics 59

ASU Lodestar Center

AUGUST 24, 2011

The most effective signature lines include: name, title, organization name, phone number, web address, tagline (organization mission, specific event notice, campaign, etc.), Start by looking at your website usage analytics (more info on this below). If you have more employees, the impact is even greater!

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Communication Effective Impact Benchmark 93

Care2

APRIL 28, 2009

Last week I spoke on a couple of great panels at the Politics Online Conference about technology, social media and how Congress is trying to adapt to the ever-changing world wide web aka the “series of tubes&# as former Senator Ted Stevens so hilariously described it.

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Social Media Communication Online Media 76

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) A solid Web site is a key (and maybe the No.

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Social Media Online Communication Media 76