Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

JUNE 3, 2011

This post is the second in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

Analytics 34

Analytics Google Chart Mobile 34

NetWits

JULY 10, 2012

You’ll even get real-time click stats! 4) Measure and Analyze - Google Analytics. Google Analytics is free. Once you’ve got the basic setup done look into using Google Analytics to track campaigns. First, set up a bit.ly This will allow you to shorten your URLs (e.g.

Social Media 251

Social Media Media Social Slides 251

Byte Technology

JULY 11, 2017

For those who have always been curious about Google Analytics but thought the process of getting it installed on their site was too daunting, think again. To show the total number of comments install the Simple Blog Stats plugin and, upon activation, add [ sbs _ apoproved ] shortcode to any post or page.

WordPress 100

WordPress Plugin Tips Comment 100

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process.

Analytics 37

Analytics Design Research Process 37

NetWits

JUNE 1, 2011

If the pictures (below – and looks closely) don’t convince you, Cisco’s latest stats on mobile growth certainly will. The mobile migration will not happen overnight, but we must stay vigilant in understanding our website audience (praise to Google Analytics!) It is obvious we are in the midst of a Mobile Migration.

Mobile 153

Mobile Fundraising Stats Newsletter 153

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Possible Working Titles: 1.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. I blogged about that here ).

Screencast 50

Screencast Analytics Web Guinea 50

Whole Whale

FEBRUARY 1, 2021

have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). This is the tool we used to build our SMS data tool for Google Analytics. Well, free-ish. Why should your nonprofit be using mass texting? Roughly 90% of cell phones in the U.S. 01 per text depending on your plan).

Free 105

Free Open Source Nonprofit Phone 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2012

It was one of a few good free options in the early days of blogging. Shortly after Feedburner was acquired by Google in 207, there started to be complaints about the way it was managing the transition and handling subscriber stats.

Time 96

Time Plugin RSS Feeds 96

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! Google Alerts – [link].

Tools 162

Tools Tech Map RSS 162

Care2

OCTOBER 15, 2013

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? The human brain is the best analytics tool. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. Your email appeals?

Metrics 77

Metrics Social Media Media Social 77

NTEN

SEPTEMBER 7, 2011

As it turns out, it's easy to make a compelling case for integrating social media into your website: That's the actual data from our Google Analytics account since we implemented the "Social Tracking" feature in July. I left out a key stat: number of visits. > Learn more and register today !

Social Media 62

Social Media Integration Websites Design 62

Whole Whale

NOVEMBER 8, 2022

We especially love how they paired a full-page image of a student with key stats that support the organization’s overall mission, a mix of showing and telling. Power Poetry developed this quarterly/annual report in a customizable way from a Google Data Studio template built by Whole Whale. click to advance through pages of report).

Report 85

Report Template Org Nonprofit 85

Care2

JANUARY 4, 2010

Check out the stats below. *28% 28% of sites have Google Analytics. *5% Danny Sullivan, a search engine expert analyzed another chart by Factual that showed additional stats but without exact percentages. 5% of sites link to their Twitter or Facebook profile. *2% 2% of sites display both a Twitter and Facebook link.

Twitter 56

Twitter Facebook Websites Stats 56

NTEN

JUNE 24, 2010

So when I log into Google Analytics, I never even glance at the dashboard, but instead dive straight into meaty 100-row reports. I have filled them with all different kinds of stats, from pageviews to visits to most-printed pages. I have taken my data from several analytics packages and CRM databases. The Epiphany.

Report 68

Report Stats Analytics Statistics 68

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. In the end only one thing worked: small, “non-threatening&# pilots.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2009

I was able to scrounge some stats by using Tweetmeme and bit.ly We didn’t have a unique URL for Facebook, and we didn’t have Google Analytics tracking codes set up on the web version of the email. So, for the next email we sent out, I used trackable URLs from Google Analytics for both Facebook and Twitter.

Share 62

Share Stats Social Media Analytics 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Europe and Latin America. board/staff meetings) and externally (i.e.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2015

Starting April 21, dubbed “Mobilegeddon” , Google changed the search results and will show mobile friendly sites in search results (while using your mobile phone). You can test your web site here and find out if you passed the test and if you flunked it, there is some advice on what and how to fix it.

Mobile 50

Mobile Test Advice Nonprofit 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. But sometimes, those stats don't really tell us anything. For each of the social media tools you are using, you might want to set up your google analytics so you can track referral traffic.

Social Media 50

Social Media Advice Measure Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

Site 50

Site Web RSS Build 50

Care2

DECEMBER 12, 2011

Cross browser compatible tested – Make sure that your site loads well in all major web browsers including Firefox, Google Chrome, Safari, and yes, Internet Explorer. Get Tracking – Install your Google Analytics tracking code so you can keep tabs on traffic, how people get to your site, and lots of other web stats.

Websites 73

Websites Plugin Test Feeds 73

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. In the menatime, here's a few twitter stat tools from Brian Solis's awesome list. Photo by NimagesDR. Can Twitter help your cause raise money?,

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. You need to think about what you’re sharing and who you are sharing with. More new stats include, “Friends of Fans” and “Total Reach.”

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2007

t apply to the screencast on Google Analytics for NTEN I???ve For the Google Analytics screencast for NTEN, I did not bring any domain expertise to the topic! The blog post is great because he has added and shared what he has learned not only about the technical tools, but the process. Unfortunately, I can???t

Screencast 50

Screencast Question Camtasia Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2007

My subscriber stats went down and I got several emails from folks asking me if I was okay. I'm am inspired to do something like this and incorporate the use of google analytics to get some qualitative data. For example, my most recent experiment was not to blog as frequently this week as I usually do. What happened?

Experiment 50

Experiment Technorati Stats Slides 50

NonProfit PRO

MARCH 30, 2022

Classy is announcing a number of new product launches for its nonprofit customers. These new initiatives are part of Classy's continued efforts to create the most innovative fundraising technology while constantly improving the donor experience.

Digital 240

Digital Tools Nonprofit Product 240

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

Allyson Kapin shared some stats about the use of email on mobile devices. Geoff Livingston recommended that in addition nonprofits look at their web site analytics, google analytics for example can tell the percentage of referral traffic.

Integration 97

Integration Mobile Conference Strategy 97

Zen and the Art of Nonprofit Technology

DECEMBER 20, 2007

And now, the top ten posts of the year, according to my Google Analytics stats: Getting Naked : Being Human and Transparent. I’ve got a number of ideas up my sleeve for next year for this blog, one of which is to take up the challenge that Beth mentioned , and do 100 posts on something. Hmmm, think it was that keyword?

Open Source 100

Open Source Ubuntu Tech RSS 100

Tech Soup

MAY 19, 2014

Darian cites additional stats like 58 percent of smartphone users can’t go an hour without checking their phone, and 91 percent have it within arms reach 24/7. Use Google Analytics Mobile Performance Report. Tips for successfully doing mobile fundraising. Everyone Is Using Mobile. No surprise here. Space out hyperlinks.

Mobile 68

Mobile Impact Social Media Beginner 68

NonProfit Hub

FEBRUARY 28, 2017

You can create, share and react by syncing things through your Google Drive, social media, location and more. From there, take a look at your analytics and see what works for you. Helpful tools: Twitter analytics. Taking a look at your analytics can provide some insight into what is and isn’t working. If This Then That.

Social Media 28

Social Media Media Guide Social 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Yep, google analytics is great. You also might to check out some widgets that combine social networking with stats like mybloglog.com. Take your rank with a grain of salt. Don't forget to use some other ways to track conversations like co-comment and icerocket. Measure Your Traffic. Tap the Blogs.

New York 50

New York Remix Digg Widget 50

Have Fun - Do Good

OCTOBER 17, 2008

[link] Design Logoworks [link] 99designs [link] Flickr photos with Creative Commons Licenses (free): [link] iStockPhoto: [link] Online Donations Network for Good [link] ChipIn [link] PayPal https://www.paypal-portal.com/charity/ E-newsletters Feedblitz [link] Emma [link] Constant Contact [link] Donations and mailing lists Democracy in Action [link] (..)

Skype 40

Skype Resource Internet Tools 40

Connection Cafe

FEBRUARY 12, 2019

And even if you don’t want to continue engagement, confirmation pages make it easier to track in Google Analytics through goals which allows you see which traffic sources and people are signing up. It’s also the easiest way to run tests and experiments in something like Google Optimize (even I can do that).

Charity 28

Charity email Fundraising Offline 28