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Crafting a Stellar Nonprofit Branding Strategy: 10 Quick Tips 

Qgiv

Share stats and information that people can easily understand. Here are a couple key metrics: Donations : Have your donations increased? Give Back Nation’s Ad Grant Manager was developed to cost-effectively maximize engagement opportunities by providing unlimited Google Ad Grant management by a Google Certified team.

Strategy 110
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The New War on Social Media Vanity Metrics

Care2

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? The human brain is the best analytics tool. Is it through online ads?

Metrics 77
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Top 5 Social Media Tactics Every School Should Implement

NetWits

You’ll even get real-time click stats! 4) Measure and Analyze - Google Analytics. Google Analytics is free. Once you’ve got the basic setup done look into using Google Analytics to track campaigns. You’ll have real web metrics to back up your work. First, set up a bit.ly

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100
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Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About

Beth's Blog: How Nonprofits Can Use Social Media

It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. You need to think about what you’re sharing and who you are sharing with. Facebook Rolls Out New Metric: People Talking About. What Are You Sharing?

Metrics 129
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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81
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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process.