Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics.

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Metrics Method Tech Government 50

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 86

Tools Donor Fundraising Survey 86

sgEngage

JUNE 9, 2023

Pre-Award Stage Generating Grant Guidelines Developing grant guidelines requires creating a comprehensive outline of the grant’s objectives, eligibility requirements, application procedure, and evaluation metrics. They often handle the creation of grant guidelines, applicant outreach, and oversee the grant evaluation process.

Grant 52

Grant Management Award Evaluation 52

Qgiv

OCTOBER 21, 2021

The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. These same metrics are important to track during crises to effectively determine which indicators can signal alarm. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Evaluation of Sales Team Training Needs. Selection of Key Sales Metrics to Adopt. Data Analytics. Data Analytics Software. Here’s everything we’ll cover in this guide. Sales Ops: Table of Contents. Performance. Technology. Automation.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Along the way, it’s key to track and analyze your campaign’s performance data. Evaluate your progress and course correct if some of your strategies aren’t resonating with your audience. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

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Metrics Social Media Strategy RSS 81

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

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Communication Donor Data Guide 98

Candid

APRIL 13, 2021

If you’re employing this strategy, you’ll want to pay close attention to the analytics data that Google Ads provides. In addition, employing other analytics tools such as Google Analytics or Google Tag Manager gives you a full suite of information with which to hone your campaigns over time. Impressions.

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Grant Google Problem Analytics 98

Forum One

JULY 13, 2021

While these changes give users more control over how their data and information are being shared, they’re also forcing organizations to change the way they track and report on their digital performance. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

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Impact Organization Track Analytics 46

Connection Cafe

MARCH 3, 2020

In fact, companies with digitally literate board members significantly outperformed their peers on key metrics. Throughout the nonprofit world, more sophisticated CRMs , advanced analytics , and murmurs about the use of artificial intelligence in fundraising have given rise to a case of data fever in the do-good sector as well.

Goal 45

Goal Data Metrics Hype 45

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So, how do identify if you are succeeding or evaluate if you are improving? So now, finally, we get to the metrics. It’s soft and maliable and relative, pretty much all of the time.

ROI 135

ROI Case Study Metrics Student 135

Qgiv

APRIL 9, 2024

Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy. Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

Social Media 52

Social Media Media Guide Social 52

Bloomerang

APRIL 12, 2022

You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics.

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Software Management Donor Guide 98

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

Profile 91

Profile Software Nonprofit Donor 91

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Deliverables.

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Analytics Design Research Process 37

DNL OmniMedia

JANUARY 14, 2022

Record and analyze key matching gift metrics. However, keeping track of each donation and timing its ideal follow-up communications manually can be a significant undertaking, and it’s likely that a number of gifts will fall through the cracks. Record and analyze key matching gift metrics. Total matching gift revenue collected.

Gift 52

Gift Technology Tips Database 52

Whole Whale

SEPTEMBER 8, 2023

Evaluate telethons and phone banks – what makes people donate on the spot? The metrics showed the ads were not effectively driving growth. Google Analytics is a must-use tool to help understand your campaign performance. Track donation source data to optimize outreach channels. Passionate explaining of impact?

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

NOVEMBER 10, 2023

Evaluate external threats and opportunities. This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program.

Gift 97

Gift Raise Guide Relationship 97

NTEN

APRIL 16, 2009

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. We hope you do, too! . Let's get started. Quality Score.

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Adwords Evaluation Google Statistics 47

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment. Otherwise, I would need to go on statins.

Data 115

Data Track Research Public 115

Achieve

JANUARY 15, 2020

Feature Google Analytics tracking. Google Analytics allows you to view your site’s performance and understand where the traffic is coming from. Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. Provide SEO tools.

Associations 52

Associations Database Integration Software 52

DNL OmniMedia

DECEMBER 13, 2021

This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. You can also track team members’ efforts to ensure everyone is on track to meet their fundraising or stewardship goals for the time period. Internal operations management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Nonprofits Source

OCTOBER 4, 2023

These solutions power workplace giving programs by helping to match contributions to nonprofits, track volunteer hours, and manage other company-wide philanthropic efforts. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards.

Software 52

Software Business Guide Companies 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

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Social Media Map Strategy Media 102

Nonprofits Source

JUNE 22, 2017

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Track audience engagement.

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Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

And it’s still hard to carve out time for tracking. We have always done this by tracking policy outcomes and media coverage. Maybe you haven’t quite narrowed down which metrics will be most important in the long run. I started with this basic tracking worksheet. Because what gets measured gets better.

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Measure Track Model Seattle 99

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. Considering the data more broadly will help you track trends over time, determine the lifetime value of a member, identify overlapping behaviors, take action to invest more or less in your product offerings, and maximize your return on investment.

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Product Associations Measure Analysis 282

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. New key metrics focused on customer engagement. ?

Analytics 46

Analytics Google Organization Metrics 46

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? Velocity and fluence and it's darn hard to track those. As Jeremiah Owyang points out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be analytics tools to measure this.

Donation 50

Donation Tanzania Organization Stats 50

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. Submitting a contact form.

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Google Grant Guide Nonprofit 355

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. Mistake 3: No Data Integration Across Platforms Okay, so you’re using multiple channels to reach donors and tracking data on each one. Web analytics also deliver insights that other platforms don’t.

Measure 52

Measure Fundraising Analytics Channel 52

Achieve

JULY 2, 2019

When evaluating how much effort you can realistically put into social media, you may discover that you need to scale back on how many channels you utilize. Once you’ve taken stock of all of your organizations social channels, evaluating your messaging strategy is a great next step. Mistake #9: Not Tracking Results .

Social Media 52

Social Media Media Hints Social 52

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Analytics has been a recurring theme this year. What information do we want or require that we are not tracking? Is it being used? Be different.

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Marketing Tips Online Analysis 55