Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. How Do I Use Metrics with My Event?

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Obvious event metrics to follow are the basics, like these: Total amount raised. Metric.

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Trending Sources

Methods and Metrics for Assessing Civic Tech

Beth's Blog: How Nonprofits Can Use Social Media

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics.

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Autumn: A Time for Harvest and Reflection

Connection Cafe

Don’t limit the evaluation of your success just to dollars raised for each program. For example, you could look at evaluating the following: How many newly identified mid-level and major gift prospects have come to the forefront?

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Analytics [this post].

The Five Most Important Metrics To Measure for Nonprofit Online Communication

ASU Lodestar Center

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. Though it’s an intangible metric, sentiment can help you know how your target audience perceives your nonprofit organization and how positively they view your brand.

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? Predictive Analytics: Lighting the Way.

Connecting Metrics to Action.

Beth's Blog: How Nonprofits Can Use Social Media

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It's what Avinash Kaushik defines as " Web Analytics 2.0 Last week, I did a Webinar with Laura Quinn as a primer for nonprofits on Web Analytics. I'm more interested right now in applying the metrics to program improvement.

Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Photo by Dwinton.

How To: Evaluate AdWords Performance


On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. In general, you should use the data that flows into your AdWords account to evaluate performance. Let's take a look at how we can use the Keyword Performance Report to evaluate performance.

Avinash Kaushik on Failing Fast (Win A Copy of Web Analytics 2.0)

Beth's Blog: How Nonprofits Can Use Social Media

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. Through our conversation, we also touched on the metrics for blogs.

Big Data and Big Benefits for YOU!

Connection Cafe

Let’s identify the type of data analytics we discussed & how they can help your organization: How to use your CRM data to analyze trends in gift history, affiliations, connections, etc. Step 1: Find the right suite of data analytics products and services!

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Metrics.

Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So, how do identify if you are succeeding or evaluate if you are improving? Metrics. So now, finally, we get to the metrics.

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Tools for gathering data for blog and web page metrics

Beth's Blog: How Nonprofits Can Use Social Media

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic!

Looking to Be More Data-Driven? For Nonprofits, KPIs Start with Goals

Connection Cafe

In fact, companies with digitally literate board members significantly outperformed their peers on key metrics. All this technology and data have made it possible for nonprofits to use a range of metrics to measure growth and performance. Not all metrics are KPIs.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Learning: evaluating what is being said and what information is needed. pick the right metrics. Engagement metrics: create.

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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Hard data points: You can get these metrics from Google Analytics.

Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it.

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Five Social Media Myths You Need to Know


As you continue to plan and evaluate social media’s role in your organization, arm yourself with the right knowledge and memorize these five social media myths. Analytics are limited. Metrics Mobile Online Advocacy Online Fundraising Social Networking Technology Trends Web 2.0A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks.

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Social Media Engagement: Doin’ It Well

Beaconfire Wire

To do that, you need to evaluate your posts, tweets, and conversations with standard metrics and measures. In a post entitled, “ Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value ,” Avinash dives deep into 3 new metrics your organization can use to understand your social media strategy’s success. While this is a great metric to see improving, it is best not to be at the detriment of Conversations and Amplification.

Digital Transformation: A Tale of Two Resilient Nonprofits

Connection Cafe

This was the perfect opportunity to evaluate our processes and technology. Jessie: The evaluation process forced our team to take a good look at our processes and ask, “why are we doing this?”

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Evaluation of Sales Team Training Needs. Selection of Key Sales Metrics to Adopt. Data Analytics. Data Analytics Software. Common Sales Operations Metrics & KPIs. What is Sales Operations?

Frank Barry, Guest Post: 4 Keys to Building a Successful Nonprofit Web Site

Beth's Blog: How Nonprofits Can Use Social Media

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics.

Social Media Tracking – Easy Tools to Monitor Online Activity and ROI

Beaconfire Wire

Various tools exist today to centralize management of social media profiles, track web analytics, allow scheduling of posts, and facilitate planning. Here are some questions to keep in mind when evaluating tools: Who is my target audience and where do they hang out online?

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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

When evaluating CRM software for your nonprofit, you need to look for these five key differentiators: 1) Importance of Platform. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? 5) Outcomes and Analytics.

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Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters.

Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels.

What Can Our Past Tell Us About Our Future?

Connection Cafe

Evaluate your event data from the past 3 years or so. Fundraising performance metrics. When we dug into the event metrics, an interesting picture emerged. But, with this new insight gleaned from analytics, they know that they have untapped potential revenue in their event.

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[Cool Social Tools] Amplifr takes your social media management to the next level


If it evaluates that your post doesn’t meet the requirements, it lets you add a specific version for that platform, all in the same window. Collect all social media metrics in one place.

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Nonprofit Marketing Strategy (5 Steps To Reaching Donors Online)

Nonprofits Source

Evaluate Current Keyword Ranking Opportunities. Before diving into new keywords you want to first evaluate your current rankings to uncover opportunities. To do this, start by analyzing your search analytics in Google Search Console.

What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

Measurement tools or perhaps more accurately, social analytics tools collect that data. Social media metrics mavens know that both qualitative and quantitative data is needed. If you are measuring reach, engagement or action, you’ll need an analytics tool.

5 Reasons Your Social Media ROI Sucks


You’re Using The Wrong Metrics. Without a key metric, you’ll get caught up in looking at the wrong numbers. If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or fan growth or post likes. You’re Ignoring Your Analytics.

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5 Reasons Your Social Media ROI Sucks


You’re Using The Wrong Metrics. Without a key metric, you’ll get caught up in looking at the wrong numbers. If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or fan growth or post likes. You’re Ignoring Your Analytics.

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How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose. This form of measurement and social media metrics are just as important as measuring outcomes.

How to do data management right.


ASAE’s Technology Council appointed a task group to focus on data analytics this year. The typical association waits until the end of the year to evaluate its major initiatives and then works several months to revise plans for the next budget cycle.

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Baseball and your Learning Organization


Establish the most important knowledge to obtain for improving your personnel and workforce as a whole and determine how those metrics would look, then implement them directly in your program. Baseball and your Learning Organization.

The Future of the LMS


As we embark hundreds of years down the road from some of these grand musings and green field possibilities, it is important to look back and evaluate what we as humans have actually accomplished. Analytics. The Future of the LMS – Where Are We Going?

How Libraries Use Social Media

Tech Soup Blog

On November 30, join us to learn all about social media analytics. If you don't know where to start when planning your social media metrics, join us to learn the best methods to measure your library's social media outcomes.

Why we need Learning Management Systems


Analytics and Metrics. An LMS allows you to calculate return on investment, evaluate how the system is working and adjust learning measures to match organizational needs. Besides organization and justifiable analytics, you gain something else immensely important.

Measuring the Impact of Your Nonprofit Program

Beth's Blog: How Nonprofits Can Use Social Media

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB.

Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Google Analytics – [link].

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Top Association Social Media Jobs This Week – February 9


This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Job 92