DNL OmniMedia

JANUARY 17, 2024

Your website is the digital home base for your operations, so it’s the first place many supporters will look for more event-related information. Consider all of these channels as you finalize your marketing strategy and track the analytics related to each. Feature your auction items Your auction items are the main event.

Game 52

Game Marketing Change Tips 52

Nonprofits Source

NOVEMBER 7, 2023

And in a digital world where 55% of people who engage with nonprofits on social media take some action, that’s a substantial missed opportunity. According to Getting Attention’s guide to digital marketing , the age of your audience can directly inform the platform you use. Use a similar tone and language as your other accounts.

Social Media 52

Social Media Media Build Social 52

Get Fully Funded

JANUARY 27, 2022

You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. Use urgent, actionable language. Use urgent, actionable language. To create a truly eye-catching CTA, you can’t just rely on using urgent, inspirational language. Optimize your landing pages. .

Action 64

Action Guide Language Test 64

sgEngage

FEBRUARY 17, 2023

When segmenting your list, be careful about language that could alienate certain donors. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.”

email 78

email Communication Effective Fundraising 78

sgEngage

FEBRUARY 18, 2023

When segmenting your list, be careful about language that could alienate certain donors. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.”

email 71

email Communication Effective Fundraising 71

Qgiv

JANUARY 8, 2024

This versatile tool can generate text, translate languages, create diverse forms of creative content, and more. Some giving options your nonprofit can consider are: Recurring giving Digital wallets Mobile donations Matching gifts Giving apps Crowdfunding platforms And more! Make data-driven decisions.

Trend 52

Trend Raise Tools Tips 52

Neon CRM

NOVEMBER 29, 2023

Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. These numbers show that engagement rates were higher than they were last year, even though email volume increased significantly.

Lesson 52

Lesson North America New York Kentucky 52

Whole Whale

MAY 3, 2023

Here is an audit you can take to gauge your nonprofit’s traffic risk: Create a CSV list of your inbound keywords with traffic #s from Google Analytics or Search Console for the past year. Apply a discount rate from 10% to 90% for each category accordingly. Apply a discount rate of anywhere from 10% to 100% reduction of traffic.

Search 52

Search Grant Organization Voice 52

Forum One

JULY 13, 2021

These changes represent a significant shift for digital marketing, which has long been allowed to collect demographic, psychographic, and behavioral data often without user awareness or approval. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

Impact 46

Impact Organization Track Analytics 46

Qgiv

JULY 10, 2023

Ideally, that balance can only be determined by testing the degree of need expressed to different donor segments (direct mail responsive donors, digital donors, recurring donors, etc.). These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Finding the balance in your organization.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Tech Soup

AUGUST 24, 2016

Even with average email open rates under 20 percent, email is consistently the best performing communications tool for most nonprofits. There are several effective free techniques to grow your email list using the current digital assets and online properties your organization already has. com, consider the following.

email 36

email Money Widget Technique 36

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. Despite the inherent separation that comes with digital events, the opportunities for personalization and connectivity are everywhere.

Guide 93

Guide Virtual Registration Platform 93

Bloomerang

NOVEMBER 10, 2023

There are two primary parts of a solicitation to keep in mind: the meeting setting and the language you use to ask for a donation. Language to ask for major gifts If you feel uncomfortable asking prospects for major donations, you’re not alone. In this case, you’re leading up to making the ask for a major contribution.

Gift 101

Gift Raise Guide Relationship 101

Top Nonprofits

MARCH 16, 2022

This includes the type of language you use, the message you send, and the visual representation of your organization. Review the analytics from your nonprofit’s website. If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors.

Websites 115

Websites Nonprofit Audience Mobile 115

sgEngage

SEPTEMBER 8, 2022

These dashboards make data easy to understand and are intuitive to use, even for people who may not have a data or analytics background. Here are the five tech-driven changes that are here to stay for nonprofits: Business intelligence dashboards provide an easy access point for all kinds of data.

Tech 81

Tech Fund Nonprofit System 81

Bloomerang

JULY 6, 2023

This statement should use precise language but non-finite verbs. Donor stewardship leads to better retention rates and better fundraising results down the line. Your strategic plan should outline your digital fundraising initiatives for the years ahead. Your mission statement should dive into why your organization exists.

Examples 122

Examples Guide Model Nonprofit 122

Get Fully Funded

MARCH 4, 2021

The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. Using high-quality content, concise language, and effective Calls To Action, visitors will be more inclined to meet your desired goals. It’s crucial to understand how the Google Ad Grant works.

Grant 52

Grant Google Nonprofit Skills 52

DNL OmniMedia

MAY 25, 2022

At DNL OmniMedia, we specialize in Digital Nonprofit Leadership. Please rate on a 1 – 10 scale, with 1 being unlikely and 10 being highly likely. It encourages respondents to provide their honest opinion, without including language that would sway the respondent to answer in any particular manner.

Research 52

Research Marketing Survey Nonprofit 52

Forum One

JANUARY 26, 2024

As nonprofits navigate an ever-changing digital landscape, Search Engine Optimization (SEO) is a hot topic. Below, we uncover six key strategies designed to elevate your organization’s digital presence through SEO. SEO strategies and approaches continue to shift and evolve year after year.

International 91

International Strategy Search Structure 91

Qgiv

MARCH 26, 2024

These resources often offer great advice so you can create a first-rate fundraising strategy. Whether you’re just starting on your fundraising journey or a seasoned fundraising professional, these free resources will help you fill up your team’s digital library! We Are for Good. Nonprofit Nation. Fundraising is Funny.

Resource 122

Resource Raise Free Help 122

Nonprofits Source

JANUARY 11, 2024

Low Engagement Rate The overall goal of your website should be to provide an engaging experience so that users stay on your site until they find a useful resource or decide to get involved. If your website has a low engagement rate, then either your content or design likely isn’t engaging or relevant enough to keep users around.

Websites 64

Websites Rate Nonprofit Mobile 64

Nonprofits Source

DECEMBER 15, 2023

This data can reveal anything from a member’s alma mater to their preference for digital communications over mail. Generative artificial intelligence (AI): Generative AI systems train on large language models, and the use cases for AI-powered tools are expanding rapidly.

Associations 52

Associations eLearning Survey Video 52

Neon CRM

JULY 28, 2023

While the present day is more evenly split between digital giving (online, email, text) and more traditional methods (direct mail, in-person), the trend lines are clear. With reporting and analytics features, Neon CRM enables data-driven decision-making to optimize fundraising efforts and turn first-time donors into long-term supporters.

Platform 52

Platform Online Fundraising Paypal 52

Qgiv

DECEMBER 14, 2023

Consider including urgent, actionable language to capture your donors’ attention. Track open rates, click-through rates, unsubscribes, bounces, donations, and any other metric relevant to your organization. Constant Contact also has real-time analytics to help you know what is attracting and engaging supporters best.

email 64

email Fundraising Nonprofit Test 64

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. What kind of language is going to grab the attention of different donor groups?

Management 52

Management Donor Guide Retention 52

AccelEvents

DECEMBER 17, 2020

At a physical event, it is easy to scan the venue and look at attendance numbers or monitor body language for attendee enjoyment. To fully understand if you’ve hosted a successful virtual event, you need to take a dive into event data and analytics. Look at your open rates, click-through rates, and unsubscribe rates. .

Virtual 52

Virtual Measure Registration Sponsor 52

AccelEvents

DECEMBER 17, 2020

At a physical event, it is easy to scan the venue and look at attendance numbers or monitor body language for attendee enjoyment. To fully understand if you’ve hosted a successful virtual event, you need to take a dive into event data and analytics. Look at your open rates, click-through rates, and unsubscribe rates. .

Virtual 52

Virtual Measure Registration Sponsor 52

sgEngage

AUGUST 23, 2023

Creating high-quality ads will improve your click-through rate (CTR) substantially. Problem 2: Not Converting Enough Users The Google Ad Grant program aims to amplify nonprofits’ digital presence and drive meaningful actions. You need to install Google Analytics on your site and receive at least one meaningful conversion per month.

Grant 70

Grant Google Guide Management 70

Non Profit Quarterly

AUGUST 8, 2022

We must leverage automation and analytics to make better and faster decisions and, above all, use these tools to address the whole person in a complex environment instead of playing an endless game of whack-a-mole as each new emergency arises. Getting bogged down in paperwork no longer has to be the norm.

Community 90

Community Industry System Accessibility 90

Forum One

DECEMBER 13, 2023

At the intersection of digital and mission-driven work, 2023 was a year of significant changes, big decisions, and growth for many organizations in the nonprofit and government space. That’s a rate of over one award per week! Here are this year’s big winners in our world of digital impact. For us, it was no different!

Celebrate 68

Celebrate Award Colorado Museum 68

Forum One

DECEMBER 13, 2023

For many at the intersection of digital and mission-driven work, 2023 was a year of significant changes, big decisions, and growth. That’s a rate of over one award per week! For us, it was no different! To achieve this, March of Dimes and Forum One worked together to develop Compass by March of Dimes.

Celebrate 46

Celebrate Award Colorado Museum 46

AccelEvents

OCTOBER 26, 2020

When COVID-19 first forced the events industry to pivot away from physical events to digital or virtual events, event organizers and planners understandably felt pinched. To help you create a ticketing strategy that best suits your upcoming virtual event, we’ve put together this article on ticketing strategies to use for digital events.

Virtual 90

Virtual Strategy Registration Accessibility 90

Nonprofit Tech for Good

SEPTEMBER 6, 2022

Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Google Analytics :: analytics.google.com. Knowing basic HTML is a must-have skill for digital marketers and fundraisers.

Tools 339

Tools Resource Free Social Media 339

The Modern Nonprofit

FEBRUARY 20, 2024

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. expand their digital reach and footprint to advance their mission and serve more people in need. It improves conversion rates.

Websites 59

Websites Guide Impact Metrics 59

AccelEvents

OCTOBER 26, 2020

When COVID-19 first forced the events industry to pivot away from physical events to digital or virtual events, event organizers and planners understandably felt pinched. To help you create a ticketing strategy that best suits your upcoming virtual event, we’ve put together this article on ticketing strategies to use for digital events.

Virtual 52

Virtual Strategy Registration Accessibility 52

Nonprofit Tech for Good

JUNE 29, 2021

List compiled by Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and creator of the 101 Digital Marketing and Fundraising Best Practices for Nonprofits blog and webinar series. Google Analytics :: analytics.google.com. The service provides analytics and easy integration with multiple third-party tools.

Tools 345

Tools Resource Free PDF 345

Nonprofit Tech for Good

APRIL 6, 2014

Mobile for Good is written as practical how-to guide in simple language with a companion “Mobile and Social Fundraising Success Checklist” at the end. Select a website and blog analytics service. ? Add charity rating graphics. ? Integrate mobile and social media into e-books and digital reports. ? Facebook. ?

Mobile 259

Mobile Social Fundraising Social Media 259