sgEngage

NOVEMBER 14, 2023

Often, organizational structures within individual facilities and departments create their own data platforms and workflows that are not aligned with one another. To make matters worse, these platforms may not be built to scale, meaning they won’t be able to keep up with the demands associated with increasing data volume.

Integration 77

Integration Data Nonprofit Platform 77

Forum One

JULY 15, 2021

our demographics and interest areas). This includes: Email databases Website analytics CRM systems Online giving platforms. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Examples of basic personalization.

Personal 101

Personal Test Demographics Analytics 101

Qgiv

OCTOBER 9, 2023

Social media is often the main channel for cause marketing, but choosing which platforms to advertise on depends on the demographics you’re trying to reach. Your business partner is likely to have a more extensive reach on most social media platforms, but you don’t want to rely on their marketing alone.

Causes 52

Causes Marketing Impact Guide 52

The Modern Nonprofit

AUGUST 1, 2023

You might already have a presence on social media platforms, like Facebook, which is a great starting point. It throws open the doors to a worldwide audience, providing an inclusive space where everyone can learn about your mission, projects, and the impact your organization is creating.

Online 98

Online Nonprofit Websites Social Media 98

Double the Donation

SEPTEMBER 13, 2021

With many moving parts and ever-changing components, it’s important to find the right higher ed fundraising platforms that can support your school every step of the way. 360MatchPro by Double the Donation , the leading provider of matching gift automation software, integrates with the best school and university fundraising platforms.

Platform 52

Platform Gift Fundraising Integration 52

Qgiv

APRIL 9, 2024

When creating your social media strategy, research what tools can help you expand on your goals to make the maximum impact you can. Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Why should nonprofits use social media?

Social Media 52

Social Media Media Guide Social 52

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

Fund 52

Fund Donor Strategy Search 52

Bloomerang

OCTOBER 30, 2023

Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels. Share the impact Share the impact of your GivingTuesday donations. Use those analytics and donor feedback to refine your strategy.

Gift 80

Gift Mobile Phone Demographics 80

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

Whole Whale

JUNE 15, 2022

By tracking relevant conversations, you can get insights into the demographics of the people most interested in your cause as well as the topics they’re talking about. Broad social analytics. Yeah, we promised you free but sometimes you have to pay to play: Sprout Social – a great tool for scheduling, analytics and listening.

Tools 98

Tools Guide Social Social Media 98

Pamela Grow

FEBRUARY 27, 2024

Hone in on what you’d specifically like to accomplish through digital marketing, whether that’s recruiting more volunteers, encouraging more people to join your recurring gifts program, or increasing your number of followers on a platform. Marketing is not just about producing powerful content and sharing it on your platforms.

Digital 59

Digital Marketing Create Social Media 59

Greater Giving

DECEMBER 15, 2022

You’re likely already using these platforms for outreach, but how can you use them in innovative ways to engage with your supporters? Combine these online strategies with traditional nonprofit outreach to create an even greater impact on your donors. Demographics like gender, age, and location. Core Nonprofit Marketing Channels.

Digital 75

Digital Marketing Donor Channel 75

Qgiv

JANUARY 8, 2024

As we embark on another year of impactful endeavors, let’s delve into the top ways you can increase your fundraising efforts in 2024. Different fundraising platforms provide solutions for online giving, events, text fundraising, fundraising automation , and more.

Trend 52

Trend Raise Tools Tips 52

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

APRIL 6, 2021

Rely on the data in your donor management platform to determine where your donors are most active. This means having a clear goal, audience, and message to unify your fundraising campaign and have the most impact. . Older donors are a highly sought-after and valuable demographic to pursue for fundraising. Direct Mail.

Mail 63

Mail Channel Strategy Fundraising 63

Whole Whale

MARCH 24, 2021

impact advertising on Facebook? Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Social Media for Social Impact. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data.

Facebook 98

Facebook Aggregator Conversation Measure 98

AccelEvents

OCTOBER 8, 2020

Social media platforms like Facebook, Twitter, and Instagram allow you to create ads for a specific and targeted audience demographic but marketing efforts are still relatively open in the hopes of reaching as many people as possible. . Increased analytics. Access to a MORE targeted audience.

Sponsor 98

Sponsor Virtual Audience Demographics 98

Qgiv

JANUARY 16, 2024

End-to-end event management platforms provide comprehensive solutions covering all aspects of event planning and execution. Qgiv Events is a versatile online platform that streamlines event management and fundraising efforts. Customize your event pages, simplify the registration process, and manage your guests all in one place!

Software 52

Software Tools Management Registration 52

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. To start establishing yourself as a world-changing, impactful organization on the platform, here are a few best practices to succeed on LinkedIn.

Linkedin 52

Linkedin Social Media Practice Media 52

DNL OmniMedia

APRIL 1, 2024

This is why data warehouses can have such a significant impact on nonprofits. To fully analyze your audience’s behavior, demographics, and preferences, you could use your data warehouse to look at data from events, online interactions, giving histories, and more. Monitor program impact.

Data 52

Data Guide Proposal Nonprofit 52

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94

Mail Course Campaign Digital 94

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Forum One

MAY 12, 2021

At Forum One, we strive to provide solutions and tools that allow mission-driven organizations to make an impact in the world. An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors.

Open Source 73

Open Source Personal Websites Open 73

DNL OmniMedia

JANUARY 17, 2024

Demographics. You can promote your silent auction on several different platforms (while prioritizing the ones, your audience is most likely to interact with), such as: Your organization’s website. Create social media posts based on your existing platforms. Previous engagement. Social media. Sponsor connections.

Game 52

Game Marketing Change Tips 52

Allegiance Group

APRIL 15, 2024

Some of your supporters may not engage with digital platforms like social media or email regularly. After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. Choose impactful visuals.

Mail 52

Mail Fundraising Nonprofit Channel 52

sgEngage

SEPTEMBER 10, 2021

Tom Coussens, Senior Charity Partner Manager at London Marathon Events, will present a case study from London Marathon Events during the pandemic, including insights and impact from cancellations, embracing virtual events and why they are going hybrid (in-person and remote) in the future. To learn about analytics… .

Virtual 101

Virtual Guide Houston Philanthropy 101

.orgSource

FEBRUARY 6, 2023

However, Gartner’s research also indicates that the ability to make an impact requires a commitment to the perspectives outlined above as well as a level of proficiency that is acquired through practice. One unpleasant experience jumpstarts the leap to another platform, product, or service.” Provide training to everyone.

Game 44

Game Experiment Marketing Gartner 44

Whole Whale

SEPTEMBER 22, 2020

Be sure to follow your state’s gambling laws, and keep the prize relevant to your impact. Twitter offers advertising to target demographics, topics, and geographic areas. Use it to build emails to your list and see how the cost-per-acquisition compares to other platforms. Paid: YouTube Ads. Plan for segmentation.

Ideas 98

Ideas Donor Work Online 98

sgEngage

OCTOBER 14, 2022

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Blackbaud Altru has powerful analytic tools that can help you better understand your organization’s audiences and you can your own create patron personas.

Communication 73

Communication email Marketing Museum 73

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service.

Lesson 59

Lesson Fundraising Digital Test 59

AccelEvents

JUNE 24, 2021

Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. . This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact. Go all-in on enhancing your knowledge of some components that may feel unfamiliar.

Guide 93

Guide Virtual Registration Platform 93

AccelEvents

OCTOBER 8, 2020

Social media platforms like Facebook, Twitter, and Instagram allow you to create ads for a specific and targeted audience demographic but marketing efforts are still relatively open in the hopes of reaching as many people as possible. . Increased analytics. Access to a MORE targeted audience.

Sponsor 52

Sponsor Virtual Audience Demographics 52

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. One of the new changes to Facebook is the expansion of Insights, the Facebook analytics tool.

Facebook 196

Facebook Change Tutorial Plugin 196

sgEngage

JULY 15, 2023

A high-quality donor management system should leverage donor retention rates, demographics, applicant yield rates, donor trends, and donor history to identify opportunities for improvement and actionable goals. Organizational leaders can generate scheduled analytic reports and set task reminders to help facilitate donor engagement.

Management 52

Management Donor Blackbaud Retention 52

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Taking these pieces into account can increase the impact of your redesign.

Websites 58

Websites Strategy Change Management Digital 58

AccelEvents

JUNE 3, 2021

These costs include a virtual event platform, paid social media advertising, and a potential increase in event technology costs as you will want to ensure access to proper audio and video equipment. Excellent Audience Analytics. This information can help you better understand what your target demographic is interested in.

Virtual 76

Virtual Marketing Tools Audience 76

AccelEvents

SEPTEMBER 24, 2020

Digital conferences are conferences hosted through a digital platform or virtual event technology. An event organizer might use a digital event platform like Accelevents , which is a virtual conference platform that facilitates event ticketing, event registration, attendee management, and additional functionality for a virtual meeting. .

Virtual 52

Virtual Conference Registration Digital 52