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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Event Types.

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Google Analytics 4: What Nonprofits Need to Know

Media Cause

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Complying with data regulations is now simpler. Cookie-less analytics.

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Best Content of 2023

Forum One

Most Popular Blogs Explore our top content from 2023, covering a range of subjects such as digital strategy, communications trends, Drupal 10, and Google Analytics 4. Here are a select few that our readers most visited.

Content 73
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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Assess website analytics. Take a continuous improvement approach.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Note: This is the second in a series of posts about the Nonprofit Web Design Process. Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Methodology.

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GA4 FAQs: What Mission-Driven Organizations Need to Know

Forum One

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? What are the differences between UA and GA4?

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