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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs. The costs of acquiring this expertise (either full-time or consultants) quickly adds up when associations try to tackle an analytics software solution in-house.

Software 321
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Google Analytics 4: What Nonprofits Need to Know

Media Cause

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

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Best Content of 2023

Forum One

Most Popular Blogs Explore our top content from 2023, covering a range of subjects such as digital strategy, communications trends, Drupal 10, and Google Analytics 4. Here are a select few that our readers most visited.

Content 74
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Creating a Fundraising Culture in Your Nonprofit

Greater Giving

While each nonprofit is different and each donor relationship has its own intricacies, there are three general phases that define the donor journey: cultivating, soliciting, and promoting stewardship, and in each phase, there is the opportunity to promote a strong fundraising culture. The Cultivation Phase.

Culture 94
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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Assess website analytics. Take a continuous improvement approach.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Note: This is the second in a series of posts about the Nonprofit Web Design Process. Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Methodology. What’s Next.