NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Here's a step-by-step guide on how we calculated that with the help of Google Analytics. Essentially, you just need to know what page on your website constitutes a conversion.)

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. To prepare for the planning stage, get to know your donors by: Using data analytics tools. Conversion rate: The percentage of users who took the intended action (e.g.,

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

Measure 67

Measure Relationship Metrics ROI 67

AccelEvents

JULY 7, 2021

Live events have been critical to the success of leaders in the tech sector , for example, and events are often considered as a solution to common conversion blocks. . So, marketers need a more hands-on approach to securing and increasing conversions. . Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Nonprofit Tech for Good

DECEMBER 13, 2010

For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The last thing we do is measure our market share in the social media space.

Social Media 203

Social Media Conservancy Interview Media 203

Allegiance Group

OCTOBER 16, 2023

Describe your experience with using data analytics to inform major gift decisions. Their ability to quickly build relationships and manage deepening relationships in an organized fashion will be critical to their success and the organization’s ability to see timely ROI. How would you go about discovering new potential donors?

Gift 52

Gift Interview Question Articulate 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

There is mention of Facebook analytics software, but as McClure notes is it is still early. s really important for startups to have a simple set of metrics that they watch and actually do a lot of A-B testing around those metrics when they are building features and trying to measure deeper down the conversion funnel before marketing channels.

Metrics 61

Metrics Measure Facebook ROI 61

AccelEvents

NOVEMBER 5, 2020

However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. . Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Here’s how: 1.

Software 83

Software Virtual Integration Analytics 83

Amy Sample Ward

AUGUST 23, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Security is a very important factor here, and it will be a mix of existing security measurements (e.g.

Web 135

Web New York City Detroit Map 135

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

NonProfit Hub

MAY 17, 2021

.” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). Web-to-Lead Conversion Rate. Web-to-Lead Conversion Rate.

Causes 56

Causes Time ROI Influence 56

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Also, we use Google analytics to track where our website visitors are coming from and where they go after that.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

AccelEvents

NOVEMBER 5, 2020

However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. . Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Here’s how: 1.

Software 59

Software Virtual Integration Analytics 59

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. We include everything from industry trends to fundraising numbers based on web analytics.

Social Media 190

Social Media National Interview Examples 190

Bloomerang

JUNE 14, 2021

The conversation must be reset, moving away from how do we do this to why are we going to do this and finally to how do we build from there ? How was the ROI? . Google Analytics can help you learn what donors care about via the web pages they land on, articles they open, and links they click. AC = After COVID.

Digital 121

Digital Strategy Nonprofit Phase 121

3rd Sector Labs

AUGUST 15, 2014

social media, surveys, conversations) to let donors know they are being heard and appreciated. Everyone wants to see their ROI. Then measure the results, and with data in hand, adjust your fundraising appeal communications, even tinker with your segments. Use small data (i.e. Data and story-telling. It makes us feel good.

Digital 138

Digital Data Marketing Org 138

Care2

OCTOBER 13, 2008

Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. A number of nonprofits - Oceana , ASPCA , and Sierra Club , to name a few - have installed Google Analytics on their websites. And it's relevant.

Analytics 45

Analytics Track Google Websites 45

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

Web 114

Web Bookmarking Metrics Twitter 114

DipJar

SEPTEMBER 12, 2022

As the first step to developing a strategy, set clear, measurable goals. This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. Did retargeted ads see more conversions than direct mail solicitors? Acquire new donors. Create a content calendar.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

Whole Whale

SEPTEMBER 22, 2020

Be careful with these types of contests as the motivation behind joining the email list may not be as aligned with the organization, and can lead to lower donation conversions as well as higher unsubscribes. Set up Google Analytics with clear goal tracking for emails so you can measure the ROI of any campaign.

Ideas 98

Ideas Donor Work Online 98

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

Public 50

Public Metrics ROI Chapter 50

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 72

Virtual Build Stream Software 72

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Higher Conversion Rates = Raising More Money. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16. Visualize your data like never before.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Bloomerang

NOVEMBER 28, 2023

PayPal Best for: Nonprofits looking for a payment processor that prioritizes digital conversions. Make sure the payment process you choose offers security measures like: PCI-compliance. Square Best for: Nonprofits looking to manage point of sale and online transactions. fee per transaction. Explore the pricing page for plans and fees.

Process 88

Process Paypal Method Nonprofit 88

Bloomerang

NOVEMBER 10, 2023

In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation. Write them a letter to show further appreciation for their support and invite them to have another conversation. Send a survey if you don’t hear back. Make one last phone call.

Gift 102

Gift Raise Guide Relationship 102

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The Conversational Keynote: Room Configuration Is Key. I’m working on perfecting the conversational keynote. The space where I gave my keynote in Toronto is well designed designed for conversational keynote format. This made it easy for me to get off the stage and wander into the audience to engage them in conversation.

Charity 91

Charity Conference Org Slides 91

NTEN

OCTOBER 6, 2011

Are you conversational, formal, academic, cutesy? It’s never too late to start, and you’ll find that nailing your content will have a huge impact on your site analytics and conversions. Having strong, strategically designed content will maximize your web presence and provide a larger ROI.

Content 83

Content Strategy Question Calendar 83

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of June 6th).

Web 117

Web San Francisco Bookmarking Search 117

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. The conversation usually goes something like this: . Or worse…) “Well our [insert leader/board member(s)] like to see follower growth to measure success.” . Actively using Google Analytics. What are your goals?

Social Media 52

Social Media Media Hints Social 52

Connection Cafe

JULY 10, 2013

I have spoken with a lot of organizational leaders that see the value in leveraging robust analytical solutions to help take their engagement to the next level. Throughout the conversations, I’ve heard some great stories of success and some experiences we can learn from. Don’t: Stop.

Data 39

Data Analytics Exercise Model 39

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it.     The reason to measure is to determine whether to continue or not.  

Social Media 50

Social Media Relationship Media Management 50

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52