Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Marketing Strategy Sponsor 81

Association Analytics

MAY 4, 2023

Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

Analytics 321

Analytics Skills Knowledge Associations 321

Robert Weiner

JULY 10, 2012

Even in the situations above, a ROI calculation may be appropriate. The new software may enable my staff to do new things, but without the right people (# and training), upgraded/enhance policies and procedures, data conversion and new reports, etc. Measuring and forecasting. Stewarding current donors. Identifying future donors.

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Database ROI Donor Listserv 181

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. In one conversation, Bard told me that we could meet in person or on Zoom to discuss my questions. Measure Results “Marketers are always looking to measure their skills. That’s a reminder to proceed with caution.

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Team Marketing Build Analysis 221

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign. Return on Ad Spend (ROAS) measures ROI.

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Facebook Fundraising ROI Virginia 236

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

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ROI Social Media Media Social 103

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). You’ll also need to measure your outputs.

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Raise Campaign Money Online 59

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way.

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Social Media Metrics North Carolina Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The tricky part is, of course, measuring it. Forget brochure-speak — this is a world of conversations. So how do I measure this?

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ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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ROI Social Media Media Measure 74

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Essentially, you just need to know what page on your website constitutes a conversion.) We'd be interested in hearing about your efforts to calculate ROI. from GrantStation.

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Nonprofits Source

MAY 15, 2024

Conversion: The client returns to your site to complete their registration and receives an automated confirmation email from your organization. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success. These measurements should align with your campaign’s goals.

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Map Digital Business Marketing 52

Candid

AUGUST 18, 2021

Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Reduced overhead costs of broad fundraising outreach.

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Course Fundraising Analysis Mail 130

TechImpact

JULY 22, 2014

Try using a unique address that will help you track those conversions. You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult. Here, your ROI is easily measured with the all important email address. Social media matters here, too.

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email Offline ROI Hunger 170

Nonprofit Tech for Good

OCTOBER 1, 2020

1) Keep the Conversation with Donors Going. However, if you receive a small list daily or weekly and set aside 10 to 15 minutes each day or week, you can take small effective measures to retain these donors. Forms with the highest conversion rates are the simplest forms with the fewest clicks required for your donors to contribute.

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Retention Donor Gift Rate 339

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

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Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Social Media Measure Action Media 113

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. There’s no need to be active on all social channels if you don’t get ROI from them. 10) Measure success. Once you start using your content calendar, you will need to measure the effectiveness of your posts.

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Calendar Social Media Content Media 277

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Bloomerang is super conversion friendly. They offer custom, individualized conversions and implementation assistance. Cost: $100/month for 1,000 contacts to $800/month for 85,000 contacts.

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Relationship Software Management Pledge 231

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. Strategic alignment – implementing standardized KPI dashboards across your organization helps ensure all of your departments are measuring progress and that their goals ladder up to your organization’s strategic goals. Ask your colleagues questions.

Analytics 169

Analytics Language Associations Case Study 169

AccelEvents

JULY 7, 2021

Live events have been critical to the success of leaders in the tech sector , for example, and events are often considered as a solution to common conversion blocks. . So, marketers need a more hands-on approach to securing and increasing conversions. . Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

Volunteer Hub

MARCH 26, 2021

In VolunteerHub, reports can be generated quickly and used to evaluate volunteer trends, activity, preferences, and ROI. Return on Investment (ROI). When used strategically, your volunteer management solution should provide a return on investment (ROI). Here are a few case studies of VolunteerHub delivering ROI.

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Volunteer San Diego Case Study ROI 54

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

s really important for startups to have a simple set of metrics that they watch and actually do a lot of A-B testing around those metrics when they are building features and trying to measure deeper down the conversion funnel before marketing channels. Understand what???s s working and what???s

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Metrics Measure Facebook ROI 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. You cannot rely on being ???

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ROI Measure Ratio Benefit 74

Allegiance Group

OCTOBER 16, 2023

Their ability to quickly build relationships and manage deepening relationships in an organized fashion will be critical to their success and the organization’s ability to see timely ROI. Did they engage you in the conversation by asking questions to understand your needs better or launch immediately into a pitch?

Gift 52

Gift Interview Question Articulate 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This requires engaging in a conversation. And you shared them!

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. She identifies some good questions to get at defining the value: - What is the value of having a better conversation? I'd like to see variations on the Justin Perkin's Social Media ROI Calculator to incorporate some of those.

Social Media 50

Social Media Measure Media Effective 50

Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. Check it out!

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Web ROI Bookmarking Phase 108

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. All the while, you’ve got to measure, track and re-adjust. Finally, you must measure ROI.

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. The last thing we do is measure our market share in the social media space.

Social Media 206

Social Media Conservancy Interview Media 206

Connection Cafe

JULY 14, 2017

I call it Return on Mission® (ROM) , a more accurate means to state a standard Return on Investment (ROI) for nonprofit organizations. Why Return on Mission is a More Accurate Measurement. I challenge the industry to adopt a new metric. How do you calculate necessary items—such as staff, technology, office space, etc.—in

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Issue Conversation Change Metrics 39

NonProfit Hub

MAY 17, 2021

.” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). Web-to-Lead Conversion Rate. Web-to-Lead Conversion Rate.

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Causes Time ROI Influence 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. I'm hoping that some of us can have a conversation about what Tim has done or perhaps try to apply to their own social media project. You talk about aggregating content, but what about comments/conversation on the blog?

Guinea 50

Guinea Measure Social Media Wikispaces 50

Amy Sample Ward

AUGUST 23, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Security is a very important factor here, and it will be a mix of existing security measurements (e.g.

Web 135

Web New York City Detroit Map 135

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Their team also leads attention campaigns, informed by data and inspired by online conversations.

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Conservancy Measure Conversation Nonprofit 112