Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

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Analytics Design Research Process 37

DNL OmniMedia

DECEMBER 13, 2021

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. High bandwidth version available here.

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Screencast Analytics Web Guinea 50

Achieve

JANUARY 15, 2020

In this article, we’ve outlined 4 key features in particular that you should look out for: Content Management System. CONTENT MANAGEMENT SYSTEM. Your AMS should offer a built-in content management system (CMS) that you can use to design your website and remain engaged with your members. Feature Google Analytics tracking.

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Associations Database Integration Software 52

Connection Cafe

JUNE 13, 2017

At the same time, our follower growth on Twitter was becoming stagnant, and we decided to see what kind of results we could get for the Foundation by paying more attention to Instagram as a distribution channel for content and campaigns. Create and Share Educational Content. 5 Instagram Ideas for Nonprofits.

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Ideas Comparison America Newsletter 47

Qgiv

FEBRUARY 13, 2023

MailChimp’s email marketing platform takes the guesswork out of content creation and increasing engagement with your email campaigns. With their software, you can organize valuable audience data in a marketing CRM to create email campaigns that target specific donor segments with content and messaging that will stick out in a sea of emails!

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Registration Software Nonprofit Gift 52

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea. Google Analytics content experiments.

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Technique Analytics Google Test 44

Tech Soup

AUGUST 7, 2012

We’ll review Google Analytics, content. comparison testing, and how to make small adjustments that can make a. You’ve worked hard to create a website that works for your. organization, your goals, and your mission — let’s test it and see how. successful it is and where you can make improvements.

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Picture Design Web Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. That statement guides how I engage and what content I share. This is multi-step process looking at your web site content, events, and social media properties.

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

You also need to think through your content and engagement strategy. Photo/video Views (optional if I’m testing as content strategy). I also have columns in daily spreadsheet for labeled “content format&# , “content topic&# and “promotion&#. Let’s take Facebook pages as an example.

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

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Comparison Analysis Aggregator Twitter 50

Bloomerang

APRIL 12, 2022

This will help you make direct comparisons after you’ve received a demo of each. eTapestry offers features that allow you to accept donations online, track how your content is shared, consolidate event management, and communicate with supporters. However, you may find hidden costs related to training and email analytics.

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Software Management Donor Guide 98

Nonprofits Source

AUGUST 12, 2019

Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. Use these platform’s analytics to understand your audience better and the topics they care about. For instance, you can find that women aged 20 to 40 in California are more likely to share your content and bring attention to it.

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Video Create Donor Los Angeles 45

Connection Cafe

NOVEMBER 2, 2015

While it is extremely important to have your cross-channel content locked down, remember that you must be able to look back and tell your own story once the campaign comes to an end. A sweep of your current Google Analytics tracking may show that you need to tweak your code or funnel setup for accurate campaign reporting.

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Report Channel Analytics Track 20

Nonprofits Source

OCTOBER 12, 2023

Blog content includes lists of top matching gift and volunteer grant companies, workplace giving program best practices, marketing tips and tricks, and more. Affinaquest was, in turn, acquired by SSB (a data management and sports analytics company) in 2021 while retaining the Affinaquest brand name.

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Review Gift Resource Knowledge Base 52

Association Analytics

MARCH 14, 2022

For example, if one of your goals is “to be a thought leader in your sector” you could look at content downloads, CE credits, traffic to the resources section of your website. Engagement points for each section are based on comparison to the population. Strategic objectives – these are often harder to measure.

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Model Aggregator Registration Activities 169

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

Robin Good has a nice roundup of affordable Web Conferencing Tools and a useful comparison chart in a google spreadsheet. Michele Martin discovers a really useful tool called FeedCycle that lets you publish serialized RSS feeds or chunks of content. Via LifeHacker , does google analytics make you say huh? Looking for a primer?

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Nptech Summary Tag YouTube 50

Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. Think of it this way: if someone notices an untrustworthy organization promoting unsavory content through the program, it could reflect poorly on Google. Google provides Ad Grant participants with free access to Google Analytics.

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Grant Google Guide Nonprofit 52

Neon CRM

JUNE 2, 2023

Tracking User Interactions Reveals Valuable Metrics How someone reacts to content is just as important as how they found that content in the first place. The click-through rate will tell you if the content itself is working the way it’s supposed to or if you need to change your messaging.

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Metrics Rate Nonprofit Social Media 52

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? What content does the best? And, I actually hope that doesn’t change.

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Financial calculations: net gain, opportunity cost, or comparison to other method. Google Analytics. What's Up With Feedburner by Beth Kanter Google Analytics Primer sponsored by NTEN with screencast and wiki created by Beth Kanter Using Postrank To Evaluate the Top Content on my blog by Beth Kanter. Feedburner.

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ROI Social Media Slides NTEN 50

Neon CRM

DECEMBER 19, 2023

Content Management Systems (CMS): Consider builders that offer robust content management systems, allowing easy updates, additions, and modifications to website content without technical complexities. Analytics and Insights: Consider platforms that offer analytics and insights into website performance.

Websites 52

Websites Template Plugin Beginner 52

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Did he engage with a recent fundraising email? Click an online ad? Answer a call to donate on social media?

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Software Donor Management Template 100

Tech Soup

MAY 24, 2011

Even if you never need to code a single line of your site, arming yourself with an understanding of how HTML, CSS, and content management systems (CMSs) are used to build webpages can help you every step of the way. Week 4: Content Management Systems. Week 5: Metrics and Analytics. But which web analytics tool should you use?

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Websites Open Source Library Analytics 48

Connection Cafe

AUGUST 21, 2014

The biggest challenge for me in designing for a new responsive site was taking a heavy content-based site and linearizing it into a single column for the mobile design. We learned that our users were finding the content they needed in less time than before. The engagement also increased around 20% in comparison with the last year.

Conservancy 52

Conservancy Design New York City Metrics 52

The Modern Nonprofit

FEBRUARY 20, 2024

Unlike paid traffic from ads, organic traffic comes from people organically discovering your content while searching for information online. By ranking higher in search engines for relevant keywords, more people can discover and access your nonprofit site and content. Shows content popularity. It builds credibility and trust.

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Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

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Metrics Social Media Media ROI 56

Get Fully Funded

JULY 23, 2023

The key to Facebook is to post content your audience wants to see. Investing in compelling videos on your YouTube channel gives you content for your YouTube audience, and you can market that content across other channels. Just keep posting content your audience will love and see what happens.

Social Media 98

Social Media Media Strategy Social 98

Neon CRM

SEPTEMBER 15, 2023

Personalization Tools The platform offers options to segment audiences and customize content using data from online and offline activities, giving it the fundamental components needed to personalize communications. Instead, it’s a platform focused on fundraising, reporting, analytics, and support for text and peer-to-peer fundraising.

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Software Fundraising Oracle Structure 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Audience Growth (content consumption ??? So, here's a comparison between last year and this year and another opportunity to consider improvements. It is not useful to know how many posts you write on a monthly, weekly or daily basis or the number of the words for comparisons either. Unique Visitors & Feed Subscribers).

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Reflection Measure Technorati Metrics 50

Bloomerang

JULY 2, 2021

So, if you have to leave early or maybe just want to review the content, don’t worry, we’ll get all that good stuff to you before the end of the day, I promise. Do you have better opens and clicks, you know, your analytics for your newsletters? Do you have better analytics when you send it monthly versus quarterly?

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Virtual Communication Video Newsletter 114

Bloomerang

APRIL 16, 2021

And if you want more information or the deeper dive into those other sections, on the Big Duck website, which is bigduck.com, under Insights, you’ll find a lot of other content. So let’s talk about mindshare. And that means sometimes people are tools and that they are communications assets, or representatives of the organization.

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Build Video New York City Communication 121