3rd Sector Labs

MAY 14, 2014

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? Why is fundraising data analytics important?

Analytics 170

Analytics Data Fundraising Database 170

Nonprofit Tech for Good

MAY 13, 2022

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. You can also find UTM data in Google Analytics.

Donor 278

Donor Track Facebook Campaign 278

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

Calendar 275

Calendar Social Media Content Media 275

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. The post Scout Quest + ads: a perfect match first appeared on M+R.

Los Angeles 101

Los Angeles Audience Google Channel 101

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Integrations.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Integrations.

Platform 40

Platform Online Registration Synchronous 40

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

Candid

MAY 10, 2023

Step 3: Create messaging and identify channels for outreach Equipped with key insights on your audience, you can begin crafting messaging and decide which channels you will use to communicate it. Be sure to tailor your messaging to each channel. To test or preview your campaign, consider doing a soft launch first.

Communication 88

Communication Campaign Channel Measure 88

Media Cause

OCTOBER 11, 2023

Any social media platform can help you achieve these goals. It has three main components: account management, advanced analytics, and promoted hashtags (more on these capabilities later). Features of TikTok for Good As mentioned above, TikTok gives nonprofits three ways to raise awareness and funding through its platform.

Marketing 59

Marketing Fundraising Social Media Video 59

Forum One

JUNE 10, 2021

Today’s supporters see personalization so often on platforms and communications throughout the day, so much so that they come to expect it. Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. Step 4: Form and test hypotheses for segment personalization.

Personal 49

Personal Online Giving Oregon 49

sgEngage

MAY 27, 2021

The level of supporter engagement with each of your marketing platforms. Once you’ve thoroughly analyzed your past campaign analytics, you can create a GivingTuesday strategy that inspires confidence in your team. You can start testing your outreach plans. . The characteristics of your donor base.

Giving 122

Giving Retention Metrics Demographics 122

sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Whether you’re personally into them or not, social media platforms offer opportunities for connection that go far beyond your database contact list. Develop an acquisition strategy for your top one or two social media channels.

Donor 89

Donor Social Media Websites Content 89

Qgiv

JANUARY 16, 2024

End-to-end event management platforms provide comprehensive solutions covering all aspects of event planning and execution. Qgiv Events is a versatile online platform that streamlines event management and fundraising efforts. Customize your event pages, simplify the registration process, and manage your guests all in one place!

Software 52

Software Tools Management Registration 52

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. To prepare for the planning stage, get to know your donors by: Using data analytics tools. Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

AccelEvents

NOVEMBER 27, 2020

Medical innovation and B2B sales may be a little more pressing these days and the medical industry needs to rely on tried and true channels like hosting trade shows or a medical device exhibition to show off new medical technologies, medical innovations, and engineering advancements. . Virtual Event Platform Features for Virtual Trade Shows.

Industry 98

Industry Virtual Stream Hosting 98

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

FEBRUARY 1, 2023

Plus, OneCause is a mobile-bidding platform! Promo — Top Fundraising App for Video Production Promo is a video marketing platform that makes it easy to create and share nonprofit videos. Their fundraiser app can help your staff members collect donations and registrations in-person before the event begins.

Org 83

Org Raise Tools Help 83

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52

sgEngage

OCTOBER 14, 2022

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Blackbaud Altru has powerful analytic tools that can help you better understand your organization’s audiences and you can your own create patron personas.

Communication 78

Communication email Marketing Museum 78

Media Cause

FEBRUARY 28, 2022

Distilling this messaging down to something a ten-year-old can understand will help breadcrumb your messaging in a way that’s quickly consumable by most audiences, regardless of the platform. . Test and track. If not, ensure alignment across all channels so they don’t feel like it’s a bait-and-switch situation. . Test and track.

Content 105

Content Test Student Audience 105

AccelEvents

JUNE 24, 2021

Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. . Using a virtual events platform creates an entirely new medium and to succeed, you will need to reimagine and reinvent what you know works about events.

Guide 93

Guide Virtual Registration Platform 93

Get Fully Funded

JANUARY 27, 2022

You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. Therefore, your CTAs must be clear and compelling to ensure you’re using your online platforms to support your fundraising efforts , volunteer program, and other initiatives. . Use urgent, actionable language.

Action 64

Action Guide Language Test 64

Forum One

MAY 12, 2021

As we work primarily with open source CMS platforms, such as Drupal and WordPress, our tool is effective in its ability to integrate within the CMS as well as be flexible for organization-specific needs. Demographic data typically yields information such as age, occupation, marital and familial status. Behavioral segmentation.

Open Source 72

Open Source Personal Websites Open 72

Forum One

NOVEMBER 3, 2021

Knowing where and how to access the full package of data to even begin to review it is a real challenge, especially when data platforms aren’t connected to one another or aren’t online. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. First, set your data reporting goals.

Report 69

Report Data Metrics Analysis 69

AccelEvents

NOVEMBER 27, 2020

Medical innovation and B2B sales may be a little more pressing these days and the medical industry needs to rely on tried and true channels like hosting trade shows or a medical device exhibition to show off new medical technologies, medical innovations, and engineering advancements. . Virtual Event Platform Features for Virtual Trade Shows.

Industry 52

Industry Virtual Stream Hosting 52

Twenti - Digital Marketing For Nonprofits

MAY 28, 2020

Youtube offers some helpful benefits to nonprofits on their platform that can help you to increase outreach and gain donations. Youtube is a massive video platform with engaged viewers, which makes it a major opportunity for you to make meaningful connections with supporters. Youtube offers great tools and opportunities to nonprofits.

YouTube 52

YouTube Program Channel Nonprofit 52

Qgiv

FEBRUARY 13, 2023

While most event registration software comes with the ability to sell tickets and collect basic information, with some platforms, you can also do so much more like create seating assignments for tables and offer ticket packages for people looking to attend your event in a group. What features should you look for?

Registration 52

Registration Software Nonprofit Gift 52

M+R

FEBRUARY 4, 2021

SMS was 2020’s hottest not-so-new channel. You probably got more than a few text messages this election cycle—whether from peer-to-peer (p2p) platforms that create a 1:1 experience or blast messages from companies or nonprofits who collected your mobile number at some point. . Texting is getting up close and personal.

Fundraising 98

Fundraising Gift Rate email 98

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true. On social media platforms, it’s easy for posts to get lost in the crowd or scrolled past. Top 5 Nonprofit Youtube Channels. Connect With Supporters and Increase Donations.

email 52

email Marketing FAQ Profit 52

Nonprofits Source

JANUARY 23, 2023

Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. A/B testing. Ad copy development.

Grant 52

Grant Google Management Guide 52

Whole Whale

SEPTEMBER 22, 2020

They have a landing page and can be promoted across many channels or used as a search engine marketing page. Create a quiz that tests the knowledge of users who are aligned with your organization’s cause. Use it to build emails to your list and see how the cost-per-acquisition compares to other platforms. In-line CTAs.

Ideas 98

Ideas Donor Work Online 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. When he brought up the google analytics for Global Giving, there was a huge spike from last week.

Reddit 98

Reddit Data Time DC 98

Bloomerang

MAY 10, 2022

Use analytics from your email marketing platform and social media pages to determine when supporters are most active. Optimize your communication platforms. You should communicate with your donors through all of your communication platforms. This can help you decide how to space out your donor communications. .

Relationship 98

Relationship Donor Build Tips 98

OneCause

MARCH 14, 2023

What marketing channels should we use? Here are a few marketing channels to consider: Traditional advertising: Many nonprofits still find success through traditional advertising methods, such as including a print ad in the local newspaper or a hanging a flyer in the window of a local coffee shop.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? My first step with a new platform is to create a “Circle of the Wise” consisting of people who regularly share useful tips and news about the platform.

Google 98

Google Time Nonprofit Metrics 98

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Data analytics fall into one of four types. Descriptive analytics (hindsight): This answers the question of "What happened?" Please visit the site to view this video).

Learning 36

Learning NTC Analytics Channel 36