Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. In my experience, the more diverse group you can get together to have this conversation and work through this planning together, the more complete a picture you can draw of your community. Metrics Tracking. >> Presentation. View more presentations from Amy Sample Ward. Do-It-Yourself.

Metrics 219

Metrics Community Map Template 219

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Twitter Cards allow website developers to clarify how website and blog content should appear in tweets. Related Webinar: Social Media Best Practices for Nonprofits.

Twitter 350

Twitter Practice Social Media Nonprofit 350

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Secure a loyal listener base by covering subjects your audience deems worthwhile.

Audio 76

Audio Podcast Content Phase 76

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Data analytics can help nonprofits examine patterns of behavior among donor groups so the organization can craft a message and a fundraising strategy that will be most relevant.

Measure 91

Measure Help Analysis Metrics 91

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Are we fostering meaningful conversations with target audiences? Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

sgEngage

MARCH 19, 2024

In a culture that supports innovation, everyone feels encouraged and confident to brainstorm, introduce new ideas, ask questions, and start conversations in order to identify opportunities for enhanced impact. Focus on Your Metrics Metrics will help you translate your data into action. Are you based in Canada? Click here.

Culture 81

Culture Create eBook Attitude 81

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. For example, the only real way to measure sentiment and how people are feeling about your campaigns, your content, your work, and your impact is to analyze the conversations yourself.

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Yet, there are those constant nagging questions.

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Forum One

JULY 15, 2021

is an opportunity to have meaningful and deliberate conversations that lead to greater involvement. This includes: Email databases Website analytics CRM systems Online giving platforms. Utilize website analytics to inform content creation. Building a personalization strategy: crawl, walk, run. How will you measure success?

Personal 101

Personal Test Demographics Analytics 101

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

It goes beyond just analytics tools to exploring tools, techniques, and data for measuring deep civic engagement, open governance, and inclusive decision-making. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Amy Sample Ward

MAY 4, 2011

It was nearly their last class of the term, and we had some great conversations about process and implementation of content planning and community engagement. I’ve documented the community and content mapping processes before, you can use the slides above to see the process or review the blog post with instructions.

Lecture 137

Lecture Storytelling Data Strategy 137

Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.”

Analytics 65

Analytics Data Analysis Chart 65

sgEngage

AUGUST 23, 2023

Assess website analytics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. This blog has been updated from its original September 2022 version.

Websites 79

Websites Organization Tips Map 79

Qgiv

APRIL 9, 2024

This post features a video of animals available for adoption and encourages people with matching names to come and adopt, providing a conversation starter for community members in the comments! Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

JANUARY 17, 2019

It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 277

Calendar Social Media Content Media 277

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Eric Jacobsen Blog

FEBRUARY 4, 2024

To strengthen wellbeing in the workplace the book provides leaders various solutions, including a new metric to track suffering, struggling, and thriving — Gallup Net Thriving. Make wellbeing part of career development conversations. The authors further share that most people spend one-third or more of their waking time working.

Team 57

Team Build Ratio Measure 57

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

For past couple of years, I have been blogging , speakin g, facilitating peer trainings , and writing about using measurement methods for nonprofits to measure impact and to learn from their data. How do we measure and track engagement to results?

Attitude 97

Attitude Social Media Measure San Francisco 97

Candid

MARCH 1, 2023

We then kicked off a conversation with early Demographics via Candid partners Satonya Fair of PEAK Grantmaking , Grant Elliot of Foundant Technologies , Dawn Stone of Center for Nonprofit Management , and Michael Wright of Charles Stewart Mott Foundation to discuss their first-hand experiences collaborating with Candid on this initiative.

Demographics 98

Demographics Build Social Green 98

Allegiance Group

APRIL 15, 2024

Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Conversely, amplify the strategies or messages that lead to the most conversions. Which strategies were most effective at attracting first-time donors? Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Did they watch a video, or read a blog post?

FAQ 58

FAQ Organization Analytics Google 58

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Below is the live blog or the archive of the live blog. The internet connection here is such that I don’t think a live blog portal will sustain itself. Analytics tools.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

When you hover over an item on ticker, you can see the full story and join the conversation as it happens. From a privacy standpoint, if you comment on a post on the ticker, be sure you notice what the original privacy settings are on the post. Facebook Rolls Out New Metric: People Talking About.

Metrics 129

Metrics Facebook People Change 129

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

Just when I started to feel comfortable with understanding what metrics I might use for blogging, this comes along. A model for metrics and applications. However, the model may be applicable to s ocial media strategy and metrics. However, the model may be applicable to s ocial media strategy and metrics.

Metrics 61

Metrics Measure Facebook ROI 61

Amy Sample Ward

JULY 29, 2011

I normally separate my post-presentation blog posts and slides but think it will be valuable to group them together this time. Many public media organizations are looking to use social media as a way to have conversations directly with community members. Metrics Template. Blog posts: How to: Create a Listening Dashboard.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics.

Analytics 98

Analytics Data Metrics Rate 98

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. ReputationOnline » Blog Archive » Jonathan Waddingham on ‘Can you turn fans into consumers?’

Web 114

Web Bookmarking Metrics Twitter 114

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. The software allows you to understand your audience’s preferences, which helps foster meaningful conversations, all within a unified platform.

Software 52

Software Tools Management Registration 52

DipJar

SEPTEMBER 12, 2022

This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. Then, assess relevant metrics to see which types of content receive the most engagement. Did retargeted ads see more conversions than direct mail solicitors? Overlooking important trends.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Which metrics will help you achieve it? Unique visitors per day/week/month. Bounce rate.

Analytics 54

Analytics Google Websites Metrics 54