sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

NTEN

SEPTEMBER 9, 2010

The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging. Size Matters in Online Giving.

Trend 86

Trend Online Fundraising Offline 86

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Most organizations aren’t lacking in opinions on where to focus, but benchmarking data tells you where you need to focus. So what data was discussed?

Benchmark 35

Benchmark Data Washington Arts 35

M+R

FEBRUARY 4, 2021

This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks).

Fundraising 98

Fundraising Gift Rate email 98

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology. Deliverables.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

APRIL 29, 2011

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. What is a good benchmark?

Analytics 54

Analytics Google Metrics Rate 54

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates.

Software 86

Software Free Tools Adobe 86

Connection Cafe

FEBRUARY 5, 2018

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. in this milieu.

Time 33

Time Fundraising Benchmark Trend 33

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. This has had an impact on email response rates, which declined about 25% in the nonprofit sector in 2013. You will see common trends that you can address.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. This has had an impact on email response rates, which declined about 25% in the nonprofit sector in 2013. You will see common trends that you can address.

email 70

email Advocacy Social Network Social Media 70

NetWits

NOVEMBER 11, 2010

Pay attention to this trend and start reviewing your email content with an eye for length. Lacking Analytics. First , make sure you are using an emarketing tool that allows you to track all of the basic email statistics (open rates, clicks, actions taken, money raised, etc). Am I thinking about email and emarketing correctly?

email 212

email Profit Registration Review 212

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. .

Report 21

Report Strategy Giving Analysis 21

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. There are many things to consider when planning a website redesign.

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall. Is it trending in any direction? Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. It begins with identifying and engaging potential donors, but it really kicks into gear after the donor has made their first gift.

Donor 52

Donor Management Guide Retention 52

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? Regularly update your content to reflect the latest industry trends and changes.

International 91

International Strategy Search Structure 91

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Connection Cafe

JUNE 14, 2019

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. The two days spent together was so valuable that it seemed like a perfect opportunity to share some insights and median trends with the higher education community at large.

Benchmark 23

Benchmark Group Indiana Oklahoma 23

Nonprofit Tech for Good

DECEMBER 3, 2020

In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that. There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. I will look at benchmarking processes and analyzing benefits and values. I will explore in more depth the analytics tools. It's based on a blogging benchmarking process that I've been using for several years.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. sxsw pic.twitter.com/VTGXGnD1Ww. The room was packed.

Social Media 122

Social Media Analytics Data Media 122

sgEngage

MARCH 7, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Key Trends in Nonprofit Peer-to-Peer Fundraising Posted by Steve MacLaughlin on March 7th, 2011 Blackbaud has released two new groundbreaking research studies that reveal insights about peer-to-peer event fundraising.

Trend 72

Trend Blackbaud Fundraising Benchmark 72

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Conference Advocacy Online 28

Connection Cafe

APRIL 19, 2019

We recently held the fifth annual Blackbaud Target Analytics donorCentrics Sustainer Summit, hosted by WGBH in Boston on March 23 and 24, 2019, the question on everyone’s mind was simple: following significant gains in donors in FY2017, were we able to retain these surge donors in FY2018? The answer, in short, was yes. billion in FY2018.

Trend 30

Trend Giving Retention Rate 30

Qgiv

JULY 21, 2022

Google’s recent report on digital marketing trends framed the opportunity this way: To stand out in 2022, brands should be more intentional about communicating their value and authentic purpose. Monitor the ad performance to gain benchmarks against which to measure future performance. Remember, it’s not always about the ROI.

Channel 59

Channel Marketing Fundraising Nonprofit 59

ASU Lodestar Center

AUGUST 24, 2011

This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) It is important to establish a baseline and set benchmarks and goals to strive to achieve.

Communication 93

Communication Effective Impact Benchmark 93

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. These organizations participate in a donorCentrics Internet Benchmarking Group. These organizations participate in a donorCentrics Internet Benchmarking Group. It’s a trend that often has more questions than answers.

Offline 35

Offline Donor Online Retention 35

Forum One

DECEMBER 13, 2023

That’s a rate of over one award per week! We also created highlights pages of infographics, visualizations, and data stories to summarize key takeaways, trends, and insights into the state of K-12 education, including those for the Mathematics , Reading , and Science reports.

Celebrate 68

Celebrate Award Colorado Museum 68

The Modern Nonprofit

FEBRUARY 20, 2024

It improves conversion rates. Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Bounce rate: Percentage of single page sessions. Measures interest in specific pages.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. How to Increase Email Open Rates! ”. Who cares if your email open rate jumps 15% if you don’t have an integrated marketing plan to support the lead nurturing process? This formula a great way to benchmark goals and objectives while providing an accurate way to track results.

Content 40

Content Leadership Marketing Files 40

Forum One

DECEMBER 13, 2023

That’s a rate of over one award per week! We also created highlights pages of infographics, visualizations, and data stories to summarize key takeaways, trends, and insights into the state of K-12 education, including those for the Mathematics , Reading , and Science reports.

Celebrate 46

Celebrate Award Colorado Museum 46

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Conversation Rate (measuring success in a social medium). Okay, I'm procrastinating. Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati Metrics 50