Trends in Sustainer Giving – Key Findings from the 2019 donorCentrics Sustainer Summit

Connection Cafe

We recently held the fifth annual Blackbaud Target Analytics donorCentrics Sustainer Summit, hosted by WGBH in Boston on March 23 and 24, 2019, the question on everyone’s mind was simple: following significant gains in donors in FY2017, were we able to retain these surge donors in FY2018?

Trend 201

6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

Connection Cafe

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. Do keep in mind that this analysis will share aggregate data trends only.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Are you using benchmarks?

Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The report shows that nonprofits have a lot to be optimistic about – and tracks some key trends to be aware of, principally: The tide is turning toward sustaining giving.

Time 206

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends.

Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. What is a good benchmark? Author: Alissa Ruehl.

2008 donorCentrics Internet Giving Benchmarking Analysis

NetWits

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors. Over the past three years, Target Analytics has held a series of annual meetings with a total of twenty-four major national non-profit organizations on the subject of online fundraising

How Do You Measure Up? [Benchmarks Webinar]

Frogloop

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. In this webinar you''ll learn: How you can use the benchmark report findings to measure your success and identify your areas of improvement.

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? Predictive Analytics: Lighting the Way.

50 Fascinating Nonprofit Statistics

Connection Cafe

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

2011 donorCentrics Internet and Multichannel Giving Benchmarking.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Posted by Steve MacLaughlin on May 31st, 2011 Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends.

5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. As often as possible I try to talk about positive trends that are happening. The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend.

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

The Facebook Insights tool lets you see trends Fan acquisition and subscription. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Click to see larger image.

Latest Trends in Online Fundraising

NTEN

The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging. The size of an organization is also something important to consider when looking at online giving trends. This is a trend that has continued to grow for many years now. .

Trend 50

Using Google Analytics to Track a Nonprofit Website (Part 1) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

SXSW: What Social Media Analytics and Data Can’t Tell You

Beth's Blog: How Nonprofits Can Use Social Media

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel.

Why the Time is Right for Healthcare Organizations to Cash in on Sustainer Giving

Connection Cafe

According to the 2018 Blackbaud Luminate Online Benchmark Report , sustainer revenue made up just 4.49% of total online revenue in hospitals and hospital foundations, compared with 10.87% of all included organizations. In FY 2018, 33% of all newly-acquired donors were acquired through digital properties, according to information from the Blackbaud Target Analytics donorCentrics Sustainer Summit. Healthcare Nonprofit Marketing fundraising trends healthcare sustainer giving

Giving 150

Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. " I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Analytics This! Act 1: Analytics This!

Key Trends in Nonprofit Peer-to-Peer Fundraising

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Key Trends in Nonprofit Peer-to-Peer Fundraising Posted by Steve MacLaughlin on March 7th, 2011 Blackbaud has released two new groundbreaking research studies that reveal insights about peer-to-peer event fundraising. The donorCentrics Events Benchmarking Group was the first time research of this kind has ever been conducted.

Trend 50

The Nonprofit Fundraising Strategic Plan Guide

Everyaction

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful.

Guide 110

10 Things Every Nonprofit Should Know About Social Media and Online Communications

Frogloop

Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website. Nonprofit Benchmark Studies Online Marketing Social Networking Trends Web 2.0

Why Email Still Rules!

Frogloop

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You will see common trends that you can address.

email 109

Shaping your Fundraising Strategies with the 2018 donorCentrics®Alumni Giving Report

Connection Cafe

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. For example, what are the trends of first-time donors who made their initial first gift at the $25 level?

Giving 149

Why Emails Still Rules!

Frogloop

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You will see common trends that you can address.

email 97

Best Web Design Planning Tips

Frogloop

Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. Metrics Technology TrendsGetting your target audiences to stay on your website is no easy feat. But with the right web design planning tips, your organization will be on it’s way to building a website that gives your audiences exactly what they need. Survey Your Audience.

Web Metrics: How Do You Measure Up?

Influence

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Tags: Influence Performance Measurement Tips & Trends

11 Can’t-Miss Sessions at #AFPFC 2015

Connection Cafe

Each of these panelists is at the forefront of fundraising in different ways, so their discussion should unearth some exciting trends and ideas that anyone can put to use. Analytics: A Journey of Change.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. These organizations participate in a donorCentrics Internet Benchmarking Group. Consider for a moment that according to Target Analytics, the average age of a U.S.

Donor 217

The ABCs of Social Media ROI & Measurements

Connection Cafe

The full length presentation is included below and posted on SlideShare for download, but here were the three, simple areas I shared for all organizations to remember when embarking on measuring social media ROI: Analytics - measuring the right data. Benchmarks - Taking raw data and reporting in a comparable way. Broaden benchmark metrics once you feel comfortable with reporting, ongoing activity and preliminary success. Author: Jordan Viator.

ROI 160

14 Mobile Marketing Statistics Your Nonprofit Needs To See

TechImpact

Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Image courtesy of itextusa.com.

Foundations and Nonprofits: What Does it Mean to “Speak the Same Language”?

Connection Cafe

These high-level discussions focused on key thought leadership topics and trends shaping the industry. If the funder calls it a benchmark, so will we. Analytics are built to show trends, patterns, successes, and shortfalls as they unfold.

Exhausted and Exhilarated: #16NTC Session Round-Up

Connection Cafe

You’ll walk away with a gallery of nonprofit pop-ups and a list of free and paid tools you can use on your website, plus how to use analytics to measure your (awesome) results.

Association Social Media: Kelli Windsor, Food Marketing Institute

SocialFish

I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey.

The Essentials to Writing a Content Marketing Strategy | Every Nonprofit Communicator Needs to See This.

Connection Cafe

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Guest post by Kevin Sparkman,V.P.

Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters.

6 Reasons Email Marketing Still Rules

John Haydon

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You will see common trends that you can address.

email 105

The Essentials to Writing a Content Marketing Strategy | Every Nonprofit Communicator Needs to See This

Connection Cafe

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Guest post by Kevin Sparkman,V.P.

5 Reasons Why Your Email Got Deleted

NetWits

Pay attention to this trend and start reviewing your email content with an eye for length. Lacking Analytics. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like.

email 227

Fundraising Best Practices to Enhance Individual Donor Strategies

SocialFish

Click here to read the 2014 Individual Donor Benchmark Report. This year’s report uncovered some fascinating trends and offers vital resources every nonprofit can utilize to empower their fundraisers and see even greater success.”. This post originally appeared on BC/DC Ideas.

How Your Nonprofit Can Make the Most of Its LinkedIn Profile

Beth's Blog: How Nonprofits Can Use Social Media

Page Analytics : With this feature, organizations can be more informed than ever about their network following. Filter engagement trends by type and time period. See the growth of your follower base and benchmark it against similar brands.

Great reads from around the web on June 6th

Amy Sample Ward

" New Study: Donations Decline for Nonprofits – Online Fundraising, Advocacy, and Social Media - – "Of the different trend-spotting and benchmarking resources, few are as important and authoritative as the "donorCentrics Index of National Fundraising Performance" published quarterly by Target Analytics, a division of Blackbaud. I come across so many great conversations, ideas, and resources all over the web every day.

Web 111

How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

How to set up Google Analytics. This formula a great way to benchmark goals and objectives while providing an accurate way to track results. Luckily, Google offers free analytics and tracking tools to provide this insight and data for you: Google Search Console. Google Analytics.