Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. How do you track and measure your Facebook Fan Page against your objectives?

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Metrics Benchmark Facebook Experiment 97

DNL OmniMedia

FEBRUARY 11, 2021

It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. But, that’s significantly more difficult when gift officers aren’t interested in logging and tracking that data. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

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Analytics Design Research Process 37

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They may also use CSR platforms to track their own contributions and impact.

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Software Business Guide Companies 52

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Tags: Influence Performance Measurement Tips & Trends.

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Metrics Measure Web Convio 53

DNL OmniMedia

NOVEMBER 12, 2020

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking.

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Metrics Gift Track Tech 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Nonprofits can use this software to track fundraising campaign progress or assign roles within a larger project.

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Software Free Tools Adobe 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Bloomerang

AUGUST 21, 2023

Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. All modern donor databases feature donor analytics and report generation that you can use. Show appreciation for their contributions and keep them informed about the impact of their donations.

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Action Report Practice Fundraising 73

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics.

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Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. You need to set up a benchmarking process. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. But sometimes, those stats don't really tell us anything.

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Social Media Advice Measure Strategy 50

Forum One

SEPTEMBER 7, 2021

Plan for a way to manage change in order to effectively measure progress and stay on track. How do these various elements connect and work together to vocalize your mission and brand? Do they have a unified visual voice and brand? Implement and optimize a personalization strategy to increase audience engagement.

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Websites Strategy Change Management Digital 58

NetWits

NOVEMBER 11, 2010

Lacking Analytics. As with anything you’re trying to get better at if you don’t measure it you’ll never know if you’re improving. First , make sure you are using an emarketing tool that allows you to track all of the basic email statistics (open rates, clicks, actions taken, money raised, etc). What am I missing?

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email Profit Registration Review 212

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. These are simply measurable data points that give insight into your online success.

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Benchmark Metrics Analytics Track 42

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Where are the milestones in our history that best display our track record of success and/or history of serving our community? One last thing.

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Guide Fundraising Nonprofit Template 108

Connection Cafe

DECEMBER 16, 2019

For this to be easy for the volunteers, the staff must be prepared to support volunteer inclination with robust analytics to underpin and prioritize the personal engagement process. McKinsey Quarterly focuses on transparency, empathy, and meaning—timeless and increasingly timely— and that all are defining a new leadership benchmark.

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Team Gift Philanthropy Benchmark 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. For nonprofits, that tracking donations from social media engagement. The old Web metrics don't work well for measuring social media.

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Public Metrics ROI Chapter 50

Classy

JUNE 24, 2021

This is especially true on social media because there are so many data points you can track. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across platforms, you should be tracking social media engagement rates and conversion rates.

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Social Media Track Conversation Media 122

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. Taking a hands-on approach, TrueSense Marketing offers these core services: Google Analytics and optimization. Account compliance.

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Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it.     The reason to measure is to determine whether to continue or not.  

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Social Media Relationship Media Georgia 50

Amy Sample Ward

APRIL 27, 2009

Analytics tools. what things need to be measured. industry benchmarks. Think about which things you really need to track and measure those, not everything you could possibly track. and pop.url for tracking retweets (Check out Laura Lee Dooley’s URL shortener report!). The right metrics.

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Social Media Map Strategy Media 102

Connection Cafe

OCTOBER 31, 2013

In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Unfortunately, we can’t track this, however, providing participants a reminder here and there probably doesn’t hurt. Event metrics can be great guides as we plan.

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Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   by Don Bartholomew I'm noodling around with a couple of ideas so this post does a lot musing.   

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Tech Soup

MAY 7, 2013

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Strange News. NPTech Online Fundraising Trends.

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Phone News Technology Free 48

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Mastering an analytic approach to strategy and planning. Mastering relevant content marketing.

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Digital Marketing Fundraising Strategy 95

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Analytics has been a recurring theme this year. Analytics has been a recurring theme this year. Think in segments. Is it being used? Why or why not?

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Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Altimeter Report: Social Media Analytics. They define this process as "social media analytics.". Social Media Analytics Frameworks and Tools.

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Social Media Measure Strategy Media 99

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Use donor management software: Donor management software can help you track and analyze donor data, segment donors, and automate communication and stewardship tasks.

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Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. And, I also need to make my information tracking a bit more systematic. I will look at benchmarking processes and analyzing benefits and values. score out of 5.0).

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Goal ROI Wiki Metrics 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And the mission of the organization matters too.

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Measuring the Value of Your Blog. See also: Are you tracking your top ten posts from Wild Apricot Blog. The What, Why, and How of Facebook Fan Pages. Gnomedex Real Time Fundraising Experiment. You Can't Quantify Love.

ROI 50

ROI Widget Metrics Cambodia 50

Bloomerang

MAY 30, 2022

A fundraising plan defines clear goals, keeps your team on track, provides accountability, and ultimately helps you raise more for your cause. Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. Benchmarks to hit along the way. 6 steps to creating a fundraising plan.

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Guide Fundraising Social Media Channel 127

Neon CRM

JUNE 2, 2023

Tracking User Interactions Reveals Valuable Metrics How someone reacts to content is just as important as how they found that content in the first place. Unfortunately, a lot of the common metrics we use track the first part of their journey but miss the mark on the second. Download the full report today!

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Metrics Rate Nonprofit Social Media 52

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

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Ideas Online Fundraising Tips 77