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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Influencers. That’s why we built our data analytics platform, Acumen, specifically to help associations do just that. Award Nominees. Volunteers.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Sysomos did a benchmarking study of all Fan Pages on Facebook that looked Fan Page "popularity" (number of fans) against content posting frequency. This would be useful to help identify influencers.

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What Are Recurring Donations?

sgEngage

Recurring donors lend credibility to the organization and help influence prospective donors’ decision to donate for the first time and even become recurring donors themselves. Marketing Analytics: Donor management software can maximize response rates and revenue across marketing and engagement programs.

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Healthcare Ad Awards Winners Announced

Forum One

To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics as well as stakeholder interviews. 2022 State of Babies Yearbook (Zero to Three) Bronze – Annual Report Zero to Three works to ensure all babies and toddlers have a strong start in life.

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Top 10 bbcon Sessions for Nonprofit Fundraising and Communications Professionals

Connection Cafe

Derrick Feldmann – INFLUENCE|SG. Join members of the Blackbaud Target Analytics Consulting Team for a discussion on the role of data during times of crisis and economic stagnation. Katherine Swank – Blackbaud Target Analytics. Lawrence Henze – Blackbaud Target Analytics. Paige Grainger – Blackbaud.

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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. How do you measure the your organization’s influence in social channels ? blog posts from Geoff Livingston and Valeria Maltoni about one popular influence measuring tool.

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