Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. Just between us, I’ve grown to love analytics. The ultimate benchmark, the one that really matters, is YOUR performance. Using Google Analytics Goals.

Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Connection Cafe

You ascertain averages, browse benchmarks , and create charts. Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. The thing with these analytics though is they focus predominantly on what’s happened in the past.

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Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Start by using benchmark reports as a guide.

The Analytics Forecast:  Cloudy Days Ahead!

Connection Cafe

While these are all important, there is another benefit of the cloud that excites me even more—analytics. Cloud analytics offer unrivaled opportunities to pinpoint the most effective ways to accelerate the mission of your specific organization and enable the highest quality solutions.

Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Are you using benchmarks?

6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

Connection Cafe

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. However, participants in donorCentrics® benchmarking groups get access to data from each participating school.

Intro to Google Analytics - Part 4

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!).

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report


Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

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Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. What is a good benchmark? Author: Alissa Ruehl.

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. To establish benchmarks for measuring success of our design efforts.

2008 donorCentrics Internet Giving Benchmarking Analysis


Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Over the past three years, Target Analytics has held a series of annual meetings with a total of twenty-four major national non-profit organizations on the subject of online fundraising The report is featured in today's edition of The New York Times and covers some of its many findings.

Is Your Year-End Communication Up To Snuff?


Our interactive analytics team wanted to know just how much procrastination has impacted overall email performance. Email Marketing Online Fundraising benchmarks data end of year fundraising

Released at the 2012 NTC Today: The New eNonprofit Benchmarks Study from M+R and NTEN


You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". > Download the 2012 eNonprofit Benchmarks Study.

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? Predictive Analytics: Lighting the Way.

How Do You Measure Up? [Benchmarks Webinar]


Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. In this webinar you''ll learn: How you can use the benchmark report findings to measure your success and identify your areas of improvement.

New Facebook Benchmarks: An Extra eNonprofit Benchmarks Report from NTEN and M+R


Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

The Importance of Benchmarking


The way you know is called "benchmarking". Benchmarking is the process of looking at current metrics, so that you have a way of knowing truly whether or not what you've done has made a difference. Some of the benchmarking (like measuring how long people spend on your site, and how many pages they visit) is easy with good web metrics software like Google Analytics. And keep benchmarking and tweaking as time goes on.

Data and Analytics Tweet Chat Recap

Tech Soup Blog

These questions and more were answered in a recent Twitter conversation on data and analytics. ” TechSoup’s Coleridge likens analytics to a roadmap that guides where an organization wants to go with benchmarks that mark the progression to a goal.

Are You Using the Best Ever Social Media Analytics Tool?

Beth's Blog: How Nonprofits Can Use Social Media

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. Surveys can help get data to form a baseline, benchmark, or inform strategy.

2011 donorCentrics Internet and Multichannel Giving Benchmarking.

NonProfit Trends

All Blackbaud Blogs Contact Us About Nonprofit Trends Books Research Reports Speaking 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Posted by Steve MacLaughlin on May 31st, 2011 Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations.

Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.).

What Can Our Past Tell Us About Our Future?

Connection Cafe

Compare your performance to industry benchmarks. This study lets you benchmark your performance against other events in a similar category such as walks, runs, bike, and endurance events. Develop your own benchmarks for the coming year.

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Using Event Metrics to Create an Action Plan

Connection Cafe

In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Event metrics can be great guides as we plan.

Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways

Beth's Blog: How Nonprofits Can Use Social Media

I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Sysomos did a benchmarking study of all Fan Pages on Facebook that looked Fan Page "popularity" (number of fans) against content posting frequency.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers.

Trends in Sustainer Giving – Key Findings from the 2019 donorCentrics Sustainer Summit

Connection Cafe

We recently held the fifth annual Blackbaud Target Analytics donorCentrics Sustainer Summit, hosted by WGBH in Boston on March 23 and 24, 2019, the question on everyone’s mind was simple: following significant gains in donors in FY2017, were we able to retain these surge donors in FY2018?

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9 Sessions You Can’t Miss at #bbcon 2016!

Connection Cafe

1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse. 10:30 AM – Metrics Madness: Best of the LO Benchmark Report & P2P Study Every year for forever (ok, it’s been 10), Blackbaud has been publishing the biggest benchmark report on online fundraising and marketing. Nonprofit News #bbcon Luminate Online Benchmark Report p2p Raise + Engage Podcast social listening Social Media for Nonprofits sustainer programs

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Upcoming TweetChat: Analytics and Data with SAP on October 19

Tech Soup Blog

manager, SAP Business Analytics Services and Ari Katanick, senior director, SAP Business Analytic Services. We will look at how complicated it is to set up the right analytics for your organization's needs and key privacy concerns. Additionally we will look at how to incorporate social networking data into your analytics and how you know what benchmarking to use for your challenges. Are you a nonprofit or library with questions about data?

Using Google Analytics to Track a Nonprofit Website (Part 1) - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Say “Yes!” to P2P Registration Data

Connection Cafe

Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. After all, benchmarks are great, but your own data is even better!

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

QUESTION: Where can I get benchmarks for retention by sector? Second, how easy is it to get your data OUT of the CRM database – not get into, but get it out, whether you need to run analytics, feed another system, or even migrate to a new solution.

SXSW: What Social Media Analytics and Data Can’t Tell You

Beth's Blog: How Nonprofits Can Use Social Media

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel.

Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

50 Fascinating Nonprofit Statistics

Connection Cafe

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. " I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Analytics This! Act 1: Analytics This!

2013 eBenchmarks Are Here! And a Handy Infographic


With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity.

The Nonprofit Fundraising Strategic Plan Guide


The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful.

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Great reads from around the web on June 13th

Amy Sample Ward

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#."

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Say “Yes!” to P2P Registration Data | npENGAGE

AFP Blog

Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. Using funnels set up in Google Analytics, they followed users through the six-step registration process that many of the top event fundraising organizations are currently using." 'via Say “Yes!”


Zen and the Art of Nonprofit Technology

Here are a few: The blog at the Nonprofit Times, called “Don’t Tell the Donor&# has a very interesting entry on the flurry of benchmarking studies that came out recently. It’s titled “ Benchmarking With a Warped Stick.&# It takes aim at Convio’s recent benchmarking study. Speaking of metrics, Drew Bernard has an awesome post about how to use web analytics based on the functions of specific pages or sites.

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Free Non-profit Webinars for November 2012

Wild Apricot

Upcoming topics include: Naked Meetings; Extreme Social Media Makeover; Successful Nonprofit Blogging; Donor Engagement Benchmarks; Google Analytics for Beginners; and much more. Here's our round-up of free nonprofit webinars for November. nonprofit webinar