Connection Cafe

APRIL 3, 2019

If you’re like most peer-to-peer fundraising (P2P) staff, you’re drowning in data. You ascertain averages, browse benchmarks , and create charts. We’re very serious about our data in P2P! Ironically if we consider the use of MORE data – just different data than we’re used to – we can bring our focus back to our constituents.

Analytics 35

Analytics Data Fundraising Amazon 35

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions. The change from UA to GA4 is not a simple upgrade, however. What to do now.

Time 71

Time Metrics Analytics Adopt 71

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

sgEngage

NOVEMBER 10, 2023

Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations. This data is important for donors to access for tax purposes. Impact reporting derived from this data also allows you to show donors how their contributions make a difference over time.

Donation 52

Donation Blackbaud Retention Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. Surveys can help get data to form a baseline, benchmark, or inform strategy. A simple online survey.

Social Media 95

Social Media Analytics Tools Media 95

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

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email Marketing Test Mail 104

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. which will make it harder to organize and sync your data. Their team found its solution in Bloomerang.

Software 90

Software Free Tools Adobe 90

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. How much more will they be able to raise, based on your current team’s data? 79% of major gift data is never entered into the CRM.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Qgiv

SEPTEMBER 2, 2022

Lori Collins leads One & All’s Giving Sciences group, which applies data science to charitable giving. Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark.

Strategy 52

Strategy Marketing Giving Ukraine 52

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. Just between us, I’ve grown to love analytics. While fundraising involves a lot of common sense and experience, data should be the points on the map that guide our decisions.

Benchmark 20

Benchmark Online Analytics Beginner 20

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Sysomos did a benchmarking study of all Fan Pages on Facebook that looked Fan Page "popularity" (number of fans) against content posting frequency. Is this a meaningless set of data or useful?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Connection Cafe

JULY 18, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Their usage patterns are likely very different from those of your constituents, and you’re looking to track constituent engagement, not employee engagement.

Analytics 48

Analytics Google Profile Metrics 48

Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. You spend a ton of time crafting a plan for the organization so that you can begin and gathering baseline numbers, while also setting up tracking systems. So, what next? So, what next?

Culture 36

Culture Data Create Case Study 36

DNL OmniMedia

NOVEMBER 12, 2020

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52

Metrics Gift Track Tech 52

DNL OmniMedia

DECEMBER 13, 2021

Your nonprofit’s constituent relationship management (CRM) software contains one of your organization’s greatest assets — your data. Investing in a new CRM is a costly decision, from the migration of all of your nonprofit’s data to the training needed to familiarize your team with the new solution. Internal operations management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

APRIL 29, 2011

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. What is a good benchmark?

Analytics 54

Analytics Google Metrics Rate 54

Nonprofits Source

OCTOBER 4, 2023

With diverse data sources, complex corporate giving programs , and stakeholder expectations on the rise, it’s no wonder that CSR directors are seeking advanced solutions. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards.

Software 52

Software Business Guide Companies 52

Bloomerang

AUGUST 21, 2023

Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Use this information to optimize your fundraising efforts and make data-driven decisions. All modern donor databases feature donor analytics and report generation that you can use.

Action 75

Action Report Practice Fundraising 75

Forum One

JANUARY 19, 2023

Ask yourself if these tools have a unified visual voice and brand and if they are speaking to one another to share data and inform your decision-making. Look at your data and use it to segment your audiences. Consider how these various elements connect and work together to vocalize your mission and brand.

Websites 60

Websites Change Management Digital Government 60

Forum One

SEPTEMBER 7, 2021

This global ecosystem includes the digital brand and voice of your organization, the main source of knowledge and data about the programs and issues you work on, as well as detailed information about the audience you are reaching. Are the various tools speaking to one another to share data and inform your decision-making?

Websites 58

Websites Strategy Change Management Digital 58

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution.

Measure 101

Measure Social Media Media Benchmark 101

Connection Cafe

SEPTEMBER 30, 2015

Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. Using funnels set up in Google Analytics, they followed users through the six-step registration process that many of the top event fundraising organizations are currently using.

Registration 20

Registration Data Benchmark Studies 20

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. The March of Dimes is an 85 year old organization with broad name recognition and a proven track record, but limited public understanding of the organization’s current work on maternal and infant health equity.

Colorado 46

Colorado Digital Audience Denver 46

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. Data Analysis. How do you analyze your social media data? Many feel the same as Craig Newmark. Respond here. This conversation was started by.

Summary 94

Summary Social Media Measure Media 94

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Check out these resources: 2017 Luminate Online Benchmark Report. And sustainer programs provide steady, reliable revenue for your organization.

Time 33

Time Fundraising Benchmark Trend 33

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics.

Analytics 54

Analytics Google Social Media Websites 54

Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most.

Websites 44

Websites Comparison Analytics Search 44

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

These peer learning groups are focused on transformational change – to help participants transform into data-informed nonprofits one small step at a time. The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. And it’s still hard to carve out time for tracking.

Measure 99

Measure Track Model Seattle 99

NetWits

NOVEMBER 11, 2010

Lacking Analytics. As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. Third , get into the habit of reviewing the metrics.

email 212

email Profit Registration Review 212

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. These are simply measurable data points that give insight into your online success.

Benchmark 42

Benchmark Metrics Analytics Track 42

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. Taking a hands-on approach, TrueSense Marketing offers these core services: Google Analytics and optimization.

Grant 52

Grant Google Management Guide 52

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. It should contain purposeful actions that aim to achieve specific fundraising goals from a diversified group of sources, and be data-driven from start to finish.

Guide 108

Guide Fundraising Nonprofit Template 108

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. Not too shabby.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Gather information and resources – Benchmarks and tips are a great start. Analyze the data – Once again, Google makes it easy. Google Analytics content experiments.

Technique 44

Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43