Association Analytics

APRIL 1, 2024

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210

Data Strategy Associations Survey 210

Association Analytics

JUNE 21, 2023

But when it comes to a troubling relationship with your data, can you turn to those same people? If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Solution : Solve this challenge by creating a data capture policy. Probably not, right?

Associations 319

Associations Challenge Data Taxonomy 319

Association Analytics

FEBRUARY 14, 2022

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Of course, they are valuable assets, but data is, too. What limits you?

Analytics 169

Analytics Language Associations Case Study 169

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

Association Analytics

JANUARY 17, 2024

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Track 169

Track Associations Data Report 169

M+R

DECEMBER 8, 2023

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. UTMs are specific to Google Analytics.

Track 104

Track Digital Change Fundraising 104

M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! We’ll wait. We’ll wait.

Benchmark 40

Benchmark Analytics Google Comparison 40

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Does it fluctuate?

Associations 318

Associations Data Registration Analytics 318

Association Analytics

JULY 22, 2021

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated. At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics.

Data 169

Data Analytics Associations Registration 169

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. After it stops collecting data in July of 2023, it officially will be deleting account data at the end of 2023. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Association Analytics

DECEMBER 15, 2022

Analyzing this data is challenging as it typically resides in multiple systems (e.g. While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. Behavior After looking at the analytics, you discover members who engage with your community renew at a higher rate.

Retention 169

Retention Data Rate Demographics 169

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked.

Analytics 52

Analytics Google Fundraising Track 52

Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.

Data 169

Data Tips Associations Government 169

Nimble AMS

DECEMBER 27, 2022

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. . Make data-based decisions.

Analytics 135

Analytics Associations Business Software 135

Association Analytics

SEPTEMBER 8, 2022

The good news is – you already have a treasure trove of information you can use to explore new revenue streams – your data! We are going to share three ways to generate new revenue using your data. Use your data to optimize people and products. Start by tracking your members’ behaviors. No two members are alike.

Data 169

Data Associations Product Stream 169

Association Analytics

JULY 27, 2021

But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Here are some tips for using data to create relevant content for your members and customers.

Taxonomy 169

Taxonomy Content Data Strategy 169

Gyrus

FEBRUARY 17, 2021

Big data analytics tracks individual performance, automates assessments, boosts knowledge retention, and increases training ROI. Here is how you can deliver personalized learning with Big Data Analytics.

Analytics 98

Analytics Personal Data Learning 98

Forum One

AUGUST 3, 2022

Digital strategy runs on data. Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story.

Analytics 67

Analytics Team Data Skills 67

NonProfit PRO

APRIL 11, 2022

customer data platforms are changing how organizations do business worldwide rapidly. We’re nearing the end of cookie tracking. Nonprofits need to keep up with these changes and take action to stay competitive.

Platform 271

Platform Data Nonprofit Track 271

NonProfit PRO

NOVEMBER 3, 2021

While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities.

Track 288

Track Measure Impact Nonprofit 288

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. A strong cup of coffee might not hurt either. Event Types.

Analytics 90

Analytics Google Track Data 90

Nimble AMS

SEPTEMBER 14, 2022

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. What is the state of your association’s data?

Associations 136

Associations Data Benefit Practice 136

Association Analytics

MAY 17, 2021

Analyzing this data is challenging as it typically resides in multiple systems (e.g. While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. After looking at the analytics, you discover members who engage with your community renew at a higher rate.

Retention 192

Retention Data Associations Rate 192

Whole Whale

JUNE 21, 2023

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. The ability of these tools to connect web behavior, third-party data, and CRM integrations ensure these tools pay for themselves when used correctly.

Track 52

Track Software Donor API 52

Association Analytics

AUGUST 14, 2023

With the amount of data available, tools are leapfrogging each other monthly, which means it might take some research to find which one works best for you. It’s also crucial to remember that by using a public AI tool, your organization’s data can become part of the training dataset.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Nucleus

OCTOBER 1, 2020

To grow your education business, you need to take advantage of the sophisticated metrics now available through modern data analytics – trends, behaviors, preferences, popularity, geography and much more. “Information is the oil of the 21st century, and analytics is the combustion engine.” Data is the new oil?

Learning Management 130

Learning Management Associations Data Learning 130

Allegiance Group

FEBRUARY 28, 2023

You only have until July 1, 2023 to migrate your Google Universal Analytics to GA4. Google surprised many in the non-profit industry when they announced they are sunsetting the Universal Analytics platform (UA) on July 1, 2023, and, in the future, will only support GA4. Keep Your Data Your legacy data will soon go away.

Analytics 52

Analytics Google University Profit 52

Association Analytics

NOVEMBER 20, 2023

Understanding why these members engage more — or digging into data around less engaged members — will help you to determine how to build effective membership retention strategies. Armed with this data, you can do more of what’s working or focus your attention on new tactics that might boost engagement.

Retention 169

Retention Associations Professional Strategy 169

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. So, how do healthcare organizations overcome these data silos?

Integration 77

Integration Data Nonprofit Platform 77

Association Analytics

FEBRUARY 20, 2024

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

Create 169

Create Strategy Associations Registration 169

Nucleus

AUGUST 17, 2021

With the number of data collection tools available on the internet for little or no cost, it’s tempting to inundate members with surveys about everything from the color of the annual meeting theme to crucial issues like dues increases or social issues. Does some or all of our desired data already exist anywhere within the organization?

Survey 130

Survey Data Analytics Associations 130

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 111

Analytics Digital Tools Measure 111

Cloud 4 Good

SEPTEMBER 8, 2021

When you migrate to Salesforce, you become deeply familiar with your organization’s data—the volume, the quality, and the insights it can provide. You carefully analyze and map your legacy data, populating your new system until it’s full of your organization’s history. The Role of a Data Warehouse. Host Locally or in the Cloud.

Roles 112

Roles Data Strategy Technology 112

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Analytics 223

Analytics Statistics Google Demographics 223

Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

Analytics 94

Analytics Google Track Info 94

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

NonProfit PRO

AUGUST 15, 2023

For example, learn how to use machine learning (ML) to process constituent data, thereby unlocking key insights about their interests and behaviors. This session will explore how nonprofits can use Artificial Intelligence (AI) and other AWS technologies to better understand and engage with constituents.

Track 130

Track Impact Social Data 130