Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I shared an overview of networks for social change and some of the challenges that nonprofits face in embracing the data. I told this crowd of data geeks that they should volunteer with nonprofits by signing up for the Analysis Exchange or serve on a nonprofit board – that nonprofits would welcome their expertise. p/QTToUNlZjr/.

Data 100

Data Change Boston Literacy 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2013

How do you fill in the gaps in your analytics with insights into your customers’ purchases, your fans’ offline interests, or your users’ reasons for liking what they like? This session presents a new form of social media analysis that combines social and survey data.

Social Media 97

Social Media Analytics Media Virginia 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. Click to see the larger image. I'm going to call it AMORE.

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences. What else would you add to the list?

ROI 91

ROI Examples Results Social Media 91

Tech Soup

MAY 22, 2012

Once you start to learn more about your web traffic you can make intelligent decisions about how to optimize your website to achieve the best online fundraising results. Remember, audience analysis should be a key part of your online strategy. Are they visiting your key online fundraising pages? Pay Attention to Referrals.

Results 44

Results Online Donor Fundraising 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others.

Measure 101

Measure Social Media Foundation Reflection 101

Achieve

DECEMBER 22, 2015

The analysis you do at the beginning of every project is going to be critical to its success. Creating this content supplemented our offline outreach. A balanced approach was crucial to the initiative’s success because we provided resources, written by our own team members, which reinforced the messages we were promoting offline.

Culture 52

Culture Offline Companies Research 52

Amy Sample Ward

SEPTEMBER 15, 2009

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! REGISTER HERE! The Format.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2013

Once this is established, along with goals – the methodology to measure your network relies on having a baseline methodology and using Social Network Analysis. The latter can be a very geeky topic, requiring expertise in statistics, understanding social network analysis terminology, and hard to master software.

Measure 105

Measure Social Media Media Map 105

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Partner with a nonprofit consultant with expertise in data analysis. With that, let’s get started. Web Analytics. Donor Retention Rate.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Before you can get to point B, you need to know where you are coming from. Where is your organization today? Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2008

The visual shows the results of a pattern analysis of the 100 most popular Facebook applications (video of lecture here ). According to this analysis, Causes probably falls in the Adapted Patterns/Competition. Once you become an active member, you are doing offline actions more than online actions.

Application 50

Application Social Network Network Chart 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2011

Having a networked mindset as you approach your daily work can help you get better results. You need to let them know why you are making the introduction and these can be done both online and offline. These can be done offline and online. You can more efficient. Mapping Your LinkedIn Network.

Integration 96

Integration Network Work Linkedin 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

She told the story of how she created the videos herself initially, but when they started to catch on, she documented the results. I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Connection Cafe

JUNE 11, 2014

Before the Board and executive team can make a decision, an analysis of current results, resources and technology should be conducted. Are your offline and online appeals and promotions integrated? Organizations and Boards can no longer claim their constituents are older and prefer direct mail. Challenges & Opportunities.

Technology 37

Technology Guide Proposal Leadership 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets. Only a small percentage 2% had met my Dad.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Seeing the Forest Through The Trees: Pattern analysis and synthesis of findings. I would really LOVE to hear about stories about what keywords you've used and how the resulting listening brought some value. Keywords Are King: Composing and refining keywords. In the meantime, here's some how to tips. So, if apply the so what test: 1.)

Literacy 75

Literacy Skills San Francisco Adwords 75

NTEN

JUNE 29, 2011

At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. We've only recently begun aggressively recruiting our Facebook fans to join our eFile, so these results are immature. After all, we know that offline donors who are on our email list have a higher average gift.

ROI 94

ROI Facebook Advocacy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Pattern Analysis . Your pattern analysis will tell you when to ignore something or when to address it right away. Pattern Analysis You'll want to be look for patterns and trends. The most important listening literacy skills are. Keywords Are King. Engaging effectively. This requires stepping back.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

They’re convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Online numbers don’t always equate offline results. Crowdsourcing the Corporate/ Nonprofit Partnership.

Comment 97

Comment Artist Social Media Hype 97

Forj

MAY 25, 2021

Therefore, you rarely invest in add-on CE experiences beyond what’s required of you to maintain licensure, and as a result, contribute little non-dues revenue to your association. For example: Members living in different geographical areas and as a result, different time zones. Offline use with automatic sync. Responsive design.

Associations 36

Associations eLearning Module Course 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. Any help i can get on that front is always welcome, welcome, welcome!

Washington 85

Washington Metrics Facebook Donor 85

sgEngage

JULY 5, 2022

Let’s explore the key facets of matching gift fundraising and donor retention over time, as well as take a look at the research and results of the topics together. Ultimately, this would result in a $200 (or doubled) donation value for the nonprofit. 29% of offline-only first-time donors are retained for over a year.

Retention 89

Retention Gift Program Donor 89

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

And the resulting graph is the analysis of 1200 students. This is important for both online and offline instructional delivery. But doing that extra work to figure out how to engage your students improves learning outcomes or your results. The study was of medical school lectures.

Experiment 116

Experiment Learning Create Exercise 116

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) After all, does you nonprofit really need to track the results from an event you only do once a year? Fundraising Event Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. That more or less covered it.

Offline 30

Offline Integration Online Mail 30

Forum One

JANUARY 4, 2024

We want every single touch point to result in the information or action they’re seeking to find, but to also go further, to build community. Use surveys, which are generally affordable and accessible for analysis. We’ve edited our conversation, below: How do you think about CX for a nonprofit like ZERO TO THREE? What do you need?

Experiment 68

Experiment Share Childhood Nonprofit 68

Cloud 4 Good

OCTOBER 11, 2021

The Campaign Consultant is responsible for developing offline marketing campaigns and other complex segmentation that is critical to our customer’s ongoing day-to-day operations and overall fundraising success. Work closely with customers and direct marketing agencies to execute offline campaign strategy. . Responsibilities: .

Canada 71

Canada Consultant Campaign Service 71

M+R

JANUARY 31, 2023

We surveyed our nonprofit clients to dig into the trending hits and surprise breakout stars when it came to 2022’s year-end fundraising playlist, with detailed results from 21 organizations. Some nonprofits that typically rely on political messaging struggled at year-end after the mixed results of the 2022 elections. Let’s dig in!

Fundraising 106

Fundraising Gift Digital Trend 106

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . With that in mind, you need to commit to learning, working hard at living your commitments, practicing strategies that work, working smarter, and loving the results of your newly re-energized labors. Peter Drucker.

Digital 98

Digital Marketing Fundraising Strategy 98

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. Offline goals and campaigns. Search engine optimization techniques, when implemented into your website and blog posts, can also help boost your campaign’s visibility in organic search results. Phase 4: The Analysis Stage. Step 5: Craft your nonprofit communications plan. on each channel.

Digital 98

Digital Strategy Create Phase 98

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

The idea that web stats = some measure of nonprofit accountability is a result of a mindset that suggests that web presence should be the central part of a nonprofit’s communications strategy, and that raw numbers of visits has some relationship to how well a nonprofit works. No one in this conversation has their head in the Web 2.0

Stats 100

Stats Web Statistics NTEN 100

Nonprofits Source

MARCH 21, 2018

Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Whether you need help planning a social media strategy, conducting a social media audit, or drafting reports to prove results to leadership, we’ve got you covered. The Result?

Social Media 109

Social Media Resource Marketing Media 109

sgEngage

MARCH 15, 2011

The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. Some important trends will be explored later to show analysis of post-Haiti giving. billion in yearly revenue on a monthly basis, both offline and online. million in yearly revenue on a monthly basis.

Blackbaud 63

Blackbaud Disaster Haiti Giving 63

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

Results, Capacity, or Tactics. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: results, tactics, and capacity. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. How many by when?

Facebook 101

Facebook Network Metrics Nonprofit 101