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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. They let organizations use data to improve their fundraising.

Donation 209
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A crash course on trends analysis using Candid’s Foundation 1000 data set 

Candid

One of the most common reasons people analyze Candid’s grant data is to understand year-over-year giving trends in the sector. To do so, it’s easy to assume that the best place to start is with as much data as possible. Instead, we rely on a data set called the Foundation 1000. What is the Foundation 1000?

Analysis 116
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Donors Give $3.1 Billion to Nonprofits on GivingTuesday This Year

NonProfit PRO

In the first indication of how year-end giving will fare this year, GivingTuesday donations rose less than 1% on Tuesday. The GivingTuesday Data Commons noted that more analysis of the data will be unveiled over the coming weeks.

Giving 284
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Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

Open data is the idea that some data should be freely available to everyone to use a nd republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. The more survey respondents we have, the better the data.

Project 278
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8 Artificial Intelligence Concepts & Terms for Nonprofits

Nonprofit Tech for Good

Machine Learning (ML): A subset of AI that enables systems to learn from data and improve their performance without being explicitly programmed. Supervised Learning: ML technique where algorithms learn from labeled data to make predictions or decisions. Data Bias: Prejudice or skewed results in AI systems due to biased training data.

Technique 260
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Does your nonprofit mission statement drive donations?

Candid

New research conducted using data from Candid suggests that understanding this relationship can boost your nonprofit’s fundraising success. I was familiar with using data from Candid to evaluate a nonprofit as a prospective employee or when considering giving a donation—I love digging into a 990 ! For our second project,?

Donation 137
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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. Here I highlight their best practices for collecting this data from grantees, as well as what this information is helping foundations to achieve.