Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Predictive analytics uses algorithms to give insights into your data, which makes it a little different from traditional data analytics.

Tools 361

Tools Fundraising Analytics Analysis 361

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. Use small data (i.e. Use small data (i.e.

Digital 138

Digital Data Marketing Org 138

Achieve

DECEMBER 19, 2017

Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries. Enable Demographics and Interest Reporting to better know your online visitors.

Causes 52

Causes Data Profit Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. You can, however, engage in some poor man’s demographic and psychographic research.

Analysis 105

Analysis Audience Test China 105

Allegiance Group

APRIL 15, 2024

The first step in creating any marketing campaign is to conduct preliminary research that investigates and explores data about your organization’s current audience and past campaigns. Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors. Conducting a marketing opportunity analysis.

Mail 52

Mail Fundraising Nonprofit Channel 52

Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic.

Tools 98

Tools Guide Social Social Media 98

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Creating donor personas is a process that involves research, data analysis, and collaboration. How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Enable Site Search. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

sgEngage

DECEMBER 5, 2022

Here at Candid, we’ve been tracking those statistics for the last 12 years as part of our GlassPockets initiative to champion greater transparency in philanthropy. All Form 990s had been released as TIFF image files making it both time-consuming and expensive to extract useful data from them. Open Data Defined.

Communication 86

Communication Oregon Grant Portland 86

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

First I had to “ Stop Fearing the Spreadsheet ” and then started to interview nonprofit data nerds about their Excel secrets. Top 10 Secrets of Excel Data Nerds. My Nonprofit Needs a Data Nerd and How to Find Them! That’s why I’m sharing the tips, tricks, and insider advice to transform you into a data nerd.

Data 139

Data Tutorial Chart Statistics 139

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Along the way, it’s key to track and analyze your campaign’s performance data. They’ve also been qualified as having the financial or other demographic markers of a potential donor.

Fund 52

Fund Donor Strategy Search 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Classy

MAY 6, 2021

In an effort to strengthen user privacy and informed data use, Apple recently launched changes that apply to iOS 14 devices and others moving forward. Specifically, this change requires that apps in the App Store provide a prompt to iOS 14 users if they’re doing any “tracking” activity. Tracking Transparency.

Track 71

Track Facebook Nonprofit Data 71

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

DipJar

SEPTEMBER 12, 2022

Failing to clean up your data. There are multiple facets to this process, which involves analysis, preparation, and research. Demographics . Some common metrics to track are website page views, email click-through rates, and social media engagement. . Failing to keep your data clean . Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Connection Cafe

NOVEMBER 15, 2013

You can have all the data in the world but if it is not accurate or documented then it can be of very little use to you. Every organization is different and just because one organization tracks 25 different items or variables doesn’t mean you need to do the same. You should also create documentation on how that data will look.

Data 36

Data Strategy Database Analytics 36

Allegiance Group

FEBRUARY 14, 2023

A deep-dive analysis of your current donor database is the first step you’ll need to take. Adding wealth data to your prospect file will result in a more successful campaign. A modeled list is built using actual donor data from your organization and others to attempt to predict giving behavior.

Mail 52

Mail Donor Strategy Files 52

Forum One

JANUARY 19, 2023

Ask yourself if these tools have a unified visual voice and brand and if they are speaking to one another to share data and inform your decision-making. Look at your data and use it to segment your audiences. You can look at things like past behavior, interests, demographics, and more.

Websites 61

Websites Change Management Digital Government 61

DNL OmniMedia

MAY 25, 2022

That includes web development, technical strategy, fundraising, and CRM and data management— each of which depends on a strong understanding of an organization’s audience to be successful. What is a market analysis for nonprofit organizations? What is a market analysis for nonprofit organizations? Let’s get started.

Research 52

Research Marketing Survey Nonprofit 52

Forum One

SEPTEMBER 7, 2021

This global ecosystem includes the digital brand and voice of your organization, the main source of knowledge and data about the programs and issues you work on, as well as detailed information about the audience you are reaching. Are the various tools speaking to one another to share data and inform your decision-making?

Websites 58

Websites Strategy Change Management Digital 58

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. This can be difficult to track and manage without full customer service, sales, or marketing teams at your fingertips. Data-Driven Lead Tracking.

Guide 93

Guide Virtual Registration Platform 93

Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Analyze results data to double down on what inspires action. Universal Analytics is the new version of this free web tracking tool and can take some time to understand.

Lesson 59

Lesson Fundraising Digital Test 59

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

Websites 61

Websites Analytics Google Social Media 61

Association Analytics

JANUARY 30, 2023

That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!) Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Experiment 321

Experiment Create Retention Aggregator 321

Neon CRM

DECEMBER 13, 2023

Understand Your Target Audience One of the most important steps in refining your membership model is to gain an understanding of your target audience by conducting an audience analysis. Use the information in your database—such as your nonprofit CRM —to analyze the demographics (gender, location, occupation, age, etc.)

Model 52

Model Florida Nonprofit Benefit 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. Data Analysis. How do you analyze your social media data? The dashboard shows rough sentiment analysis, # of mentions and links.

Summary 94

Summary Social Media Measure Media 94

Connection Cafe

MARCH 29, 2011

It boiled down to three main points: Use real-time data to immediately improve what you’re doing. I started to really ponder the first point: Use real-time data. The truth is that data can tell a story. You should at least have a general idea of: what data you’ll collect about a project. Market your mission.

Data 31

Data Time Phase Nonprofit 31

AccelEvents

JANUARY 25, 2021

While the 2020 shift to virtual events may have been challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. Attendee Demographics.

Virtual 98

Virtual Data Sponsor Demographics 98

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. The culling, organizing, and assessment of your event data is where the real work happens, and where the real insights emerge.

Marketing 55

Marketing Tips Online Analysis 55

NTEN

JANUARY 11, 2011

Simple segmentation focuses on descriptive segments, such as demographics and donor history, and tailors your communication based on what you already know about that person. You may also have access to information such as birthdate, gender, or marital status as part of your existing data collection. Simple strategies.

Communication 69

Communication Results NTC Content 69

Connection Cafe

FEBRUARY 15, 2010

If your homepage answers these key questions, then you’re on the right track. Think in terms of personas, each with its own detailed demographic information, description, online habits, and needs as they pertain to the programs and services your organization provides. Data is priceless. Whose lives are you affecting?

Websites 53

Websites Effective Lesson Nonprofit 53

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

AccelEvents

JANUARY 25, 2021

While the 2020 shift to virtual events may have been challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. Attendee Demographics.

Virtual 52

Virtual Data Sponsor Demographics 52

Neon CRM

SEPTEMBER 5, 2023

Getting all of your old donor data cleaned and ready so that you can move it into the new system? While migrating donor data is one of the most important steps in implementing a new CRM, it’s also the part that’s most time-consuming, mind-numbing, and prone to error. Signing up for a new donor management platform is exciting.

Data 52

Data Donor Map Test 52

NTEN

APRIL 16, 2009

In the absence of systematically collected data, nobody would ever know. Data systems have come a long way from unwieldy Excel spreadsheets and calculators. There are some key elements to look for when your organization is ready to evaluate a performance management data system.

System 40

System Management Evaluation Demographics 40

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

NTEN

NOVEMBER 20, 2008

Key staff members enter, manage, and report on this data, but it can be difficult to pull together snapshots of progress quickly in order to make real-time course corrections. With financial dashboards, financial managers have access to data that can help them make timely tactical and strategic decisions. What is Business Intelligence?

Business 44

Business North America Metrics Analysis 44