Inspire Generosity with a Better Online Donation Form
sgEngage
APRIL 17, 2024
This theory explains that our brains are designed to think in two ways: System 1, which is instinctual, and System 2, which is rational. Their “secret sauce” for successful online giving? It’s in the nuanced application of behavioral science, based in part on Daniel Kahneman’s Theory “Thinking Fast and Slow.”
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